The real-time Web has opened an opportunity for anybody to inject ideas into a breaking news stor...
Don’t have a holiday or awareness week to target with your news? Why not just create your ...
I’ve been paying attention to the things that command attention, both of myself and other...
… if I were hiring a “Universal PR professional” to guide strategic communications in 2013 ...
Clearly, there are basic ‘hygiene’ factors that companies need from their comms peopl...
As a board member of the Neighborhood Writing Alliance, a Chicago arts and literacy nonprofit, it...
I’ve quoted my friend and mentor, David Berlo, numerous times in this column. Here’s one of his m...
Words and phrases including “blog,” “wiki” and even “chat room̶...
As charities face escalating fundraising challenges, the need for corporate sponsorships is like...
My second job was in a large corporate environment, and I had been given the responsibility to pr...
Many executives and politicians spend so much time trying to figure out what reporters want in th...
When most people get an interview, the following goes through their heads: -I’m just happy to get...
U.S. companies spent an estimated $67 billion on training in 2011. Some have been more creative ...
Deloitte LLP has posted its third annual chairman’s Ethics and Workplace Survey. I say tha...
In light of the current economic downturn, what new opportunities do you see for public relations...
Deloitte LLP has posted its third annual chairman’s Ethics and Workplace Survey. I say tha...
In essence, the social Web, and all the tools and services it continues to spawn, has forever cha...
The major news release distribution services have done a great job of creating “feeds” into the w...
The University of Southern California’s Annenberg School for Communication has released their fif...
What can I say? I’ve always advised and taught my journalism and PR students that successf...
