Writing

Here’s my sixth rule to write by: The Few the Proud Theory. Rare is the communication that can’t ...

True confession: I am a bit of word geek. My husband and I love a good game of Scrabble. I check ...

Here’s my fifth rule to write by: The 5’1” Editor from New Jersey Theory. To keep a strong connec...

My fourth “rule to write by” is The “Begin with the End in Sight” Theory. Before creating any com...

Ian Lurie’s Conversation Marketing blog zeroes in on the keys to writing a headline for an ...

As communicators, we’re responsible for writing clear, simple & memorable messages. But...

William Lee and Rick Patrick are the co-creators of “Talkingstick,” a performance series that is ...

First, you need to identify your audience. There are several methods to identify your audience, ...

3. Editors can’t read your mind, and neither can your readers. Often writers are so immersed in ...

I can talk for hours on the subject, but if asked for the most effective ways to get online read...

In this interview, Paul talks about how to use storytelling as a leadership tool, ways that stor...

Web writing has, with few exceptions, put an end to the days of long-winded, verbose content, an...

Why are we putty in a storyteller’s hands? The psychologists Melanie Green and Tim Brock argue t...

There are many wonderful people living the Gospel of the One-Pager that we can all learn from. ...

I love outlines. Most of my writing starts with an outline, which becomes the functional framewo...

Thy landing page shalt have but one goal, and the number of the goals shall be one. Not two, not ...

Ask any journalist and they can tell you about the 5 Ws and an H. Any solid news story covers th...

6. Passive voice is always wrong. Wrong! Passive voice is when you don’t name the person ...

2. Always prefer the plain direct word to the long, vague one. Don’t implement promises, but kee...

The other day, I found myself thinking about all the ways we use words. Scratch “all!”...