Recent Aberdeen research on sustainability initiatives has revealed that top performers place the transformation of enterprise culture at the center of their sustainability and corporate responsibility platforms.
Findings demonstrate that sustainability best practices are as much about change in organizational culture as they are about process transformation. Among the Best-in-Class, vision, leadership, education, and communication are as important as changes in operational processes and technology. In fact, this focus on people and processes results in a variety of qualitative improvements across the enterprise.
Best-in-Class organizations indicate that their Corporate Responsibility (CR) and sustainability platforms have positively impacted employee / management relations and company communication (56%). This Analyst Insight will compare Best-in-Class outcomes from two Benchmark Reports; Building a Green Supply Chain, from March 2008 and Getting from Green to Gold from July 2008 – both of which indicate that culture is the lynchpin to sustainability success.
http://www.aberdeen.com/summary/report/perspective/5537-AI-green-business-culture.asp
