Times have changed. In today’s world, communication moves at the speed of light. People want information, and they want it now. On top of that, they want it in more creative formats than before, thanks to the social media tools taking the world by storm. And your employees are no different.
In this webinar, you will hear from two internationally recognized companies – Monsanto and Sprint – that have taken major steps recently to meet employee expectations with major initiatives to improve their employee communication strategies, tactics and tools.
Katie Sauer from Monsanto will talk about the evolution during the past two years since they launched a complete overhaul of the company’s employee communications. Specifically, she will describe Monsanto’s online news publication and why it is now regarded as a best practice in the profession.
She will explore a number of provocative questions.
- Are your employee news publication and intranet meeting their needs?
- Are you giving them honest facts or corporate-speak?
- Are you sending them weekly or monthly publications, or are you giving them up-to-the minute information?
- Are you communicating things your way or their way?
Jennifer Sniderman from Sprint will talk about how the company decided to seize unprecedented opportunity to build on their efforts to revolutionize the customer experience and use the same approach to facilitate conversations among employees and help surface the “why” behind key decisions. By blurring the lines between Sprint Space (internal social media platform) and i-Connect (the company-wide intranet) Sprint continues to drive authenticity and engage key employee influencers.
In this presentation you will learn how Sprint’s News 2.0 strategy is:
- Activating our brand from the inside out, by making employees active participants in revolutionizing the customer experience; tapping collective wisdom, acting on what we learn
- Spreading optimism at new speeds
- Driving confidence in leadership at all levels
- Decreasing communications clutter and reaching employees in ways they’ve embraced outside of work
Both of these remarkable case studies underscore the need for a plan that allows you to communicate with your employees—and vice versa—in the honest, simple and fast way they expect. At this webinar, you will learn how to create an online communication mechanism that will become an integral part or your employees’ lives.
What You Will Learn:
- How to write and produce stuff your employees will want to read—and trust
- How to integrate social media tools into your employee communication strategy
- How to get legal and management backing you
- How to use your intranet publication to change your company’s culture
Presented by:
Katie Sauer is a communications manager for Monsanto, where she is responsible for writing content for both the company’s employee news site and corporate Web site. She has worked for Monsanto since earning her bachelor’s in communication from Truman State University in Missouri. She worked in sales and marketing for Monsanto before moving to public affairs in 2006.
Jennifer Sniderman oversees employee communications channels and editorial including Sprint’s corporate Intranet and Sprint’s social media platform. She is responsible for developing the news strategy and messaging architecture for enterprise employee communications.Jennifer leads the team responsible for Sprint’s IABC Gold Quill award-winning leadership communications program and is the managing editor of i-Lead, Sprint’s bi-weekly online newsletter. Jennifer is also the executive producer/writer of a recurring talk-show broadcast to the desktop of Sprint managers nationwide. In her role at Sprint, Jennifer has developed numerous multimedia campaigns and interactive communications solutions. She is currently working on Sprint’s social media strategy for employee communications and enhancements to Sprint’s integrated online leadership community.
Les Landes is President of Landes & Associates. His firm provides services in the areas of planning, marketing, public relations, organizational communications, team development, and quality improvement systems. Prior to starting his own firm, Les worked with Pet Incorporated where he served for 10 years as the company’s Director of Communications with responsibilities for corporate advertising, employee communication, public and media relations, consumer affairs, and creative services. He also played a major role in developing and implementing Pet’s quality management system.
“This is exactly the kind of specific, here’s how we did it, replicable information (that is often difficult to find) that we were looking for. Really great stuff. We got a lot of ideas and also confirmed that in many ways, we are on the right track as well.”
“Real-life examples of the inner workings of two companies’ intranets. Informative speakers. Good tips.”
For more than two decades, through his ongoing study, The Search for a Simpler Way, Bill Jensen has been researching how our managers and workforce communicate with each other.
In the past few years, something critical has happened: They have hacked our capabilities.
They can do what we do. Often, better than we can. How do we leverage that, instead
of fighting it? How can we learn from them?
Two-way communication means listening to what the workforce has to tell us. If you are
interested in learning from them, this is the most crucial webinar you will attend all year!
What You Will Learn:
- What benevolent hacking is, and how we are being hacked
- How companies waste massive amounts of time and energy…
and how we are complicit in this act - The top three things you should be doing to save your
organization from itself - Practical tips for getting started, and getting praise from above
Who Should Attend
This webinar ideal for communicators with:
- VPs, Directors and managers of internal communications, social media, marketing,
corporate communications, public relations, and branding - Anyone responsible for integrating external communications — marketing, sales, customer service, branding, etc. — with internal change efforts
Presented by:
Bill Jensen is today’s foremost expert on work complexity and cutting through clutter to what really matters. He has spent the past two decades studying how work gets done. (Much of what he’s found horrifies him.) Known as Mr. Simplicity for his first book, Bill has written five best-selling books based on his research. His latest, Hacking Work, was hailed as one of 2010’s Top Ten Breakthrough Ideas by Harvard Business Review. It reveals an underground army of benevolent hackers — breaking all sorts of rules so everyone can do great work. Bill is CEO of The Jensen Group: his list of clients includes the top companies in the world and he is constantly on the road, speaking in places from tech-shops in San Fran to sweatshops in Asia to palaces in Europe. Most importantly: Bill’s personal life fantasy is to bicycle around the globe via breweries.
Bottom line, intranets are simply business tools, and that means they must pay their way. It also means intranet managers must be on a perpetual quest to find ways to justify the investment in the intranet and prove its value. So how do you know your intranet is any good? What is the latest thinking on intranet measurement? In this webinar, one of the world’s most experienced intranet experts describes 15 simple yet solid ways you and your team can measure your intranets impact. Using these techniques will help you better able to justify new investments to your senior management. Attend with your governance team so that everyone is on the same page. This seminar is based on a chapter of Martin’s forthcoming book, The Intranet Governance Handbook, which is due out at the end of the year.
Learning Topics:
- How to make sense of web logs and avoid some pitfalls in analyzing them
- How to use search statistics to make better decisions about resources and usability
- How to ask survey questions about your intranet that will give you valuable information
- How to add feedback forms that provide continuous ideas for improvement
Martin White is Managing Director of Intranet Focus Ltd. and consults on the design and management of intranets, the development of enterprise information management strategies, and the implementation of content management and enterprise search software. He has been a Visiting Professor at the Department of Information Studies, University of Sheffield since 2002 and is also a member of the Publications Board of the Royal Society of Chemistry. Martin is a Fellow of the Royal Society of Chemistry and an Honorary Fellow of the Chartered Institute of Library and Information Professionals and is currently Chairman of the UK Electronic Information Group. Martin is the author of the Eureka column on enterprise search issues for EContent magazine, for which he is a Contributing Editor. He was Chairman of the Online Information Conference from 1999-2006 and is the author of The Content Management Handbook and Making Search Work, both published by Facet Publishing, and (with Stephen Arnold) Successful Enterprise Search Management published by Galatea. His new book, The Intranet Governance Handbook, will be published by Facet at the end of the year. His consulting career spans 30 countries and a temperature range from -15C to 42C (5F to 107F).
“Great use of my time since the presenter answered a lot of my questions and gave me new thought starters for my team.”
Ebay: Engaging Employees in Innovative Social Responsibility Projects
Amy Skoczlas Cole, Director, eBay Green Team
Amy Skoczlas Cole has worked at the nexus of business and sustainability for 15 years. As a thought leader in embedding authentic and strategic corporate responsibility programs into business operations, Amy has advised dozens of Fortune 500 companies. Her expertise covers a myriad of CSR issues, including greening operations and supply chains, creatively engaging customers and employees in environmental efforts, and partnering effectively with stakeholder communities.
Today, as the Director of the eBay Green Team at eBay Inc., Amy leads eBay’s efforts to engage their 88 million active users in making more sustainable buying choices that both can save consumers money as well as help protect the planet. Building off a grassroots efforts started by eBay’s own employees, the eBay Green Team is a community of over 100,000 people who have pledged to be smarter, greener buyers and sellers. Launched in March of 2008, the eBay Green Team has focused on raising awareness of the environmental benefits of using products that already exist today, and demonstrated how small actions can collectively add up to a big difference. Within eBay, the employee Green Team, which numbers over 2,000 employees in 23 countries, has spearheaded a number of projects to make eBay a greener company, from developing alternative commute programs to planting the first ever Fortune 500 company sponsored community garden. In her role, Amy also serves as on the company’s Sustainability Steering Committee, the executive body empowered by eBay CEO John Donahoe to set and implement eBay’s own operational commitments, including installing the city of San Jose, Calif.’s largest solar installation, building eBay’s newest building to LEED Gold standards, and most recently, announcing a commitment to reducing eBay’s greenhouse gas emissions by an ambitious 15% by 2012 over 2008.
Prior to joining eBay in early 2008, Amy was a co-founder and Vice President of Conservation International’s Center for Environmental Leadership in Business. For well over a decade, she engaged business leaders across a wide range of industries in creating strategic sustainability programs that benefited the global environment and the bottom line. In that role, she led multinational companies through the process of understanding, measuring, mitigating, and offsetting their environmental footprint and that of their supply chain – and in doing so, creating leadership brand enhancement and marketing opportunities. Amy applied this expertise during three years in Rio de Janeiro, Brazil, where she helped to found a Brazilian sustainability organization focused on engaging Brazilian companies in environmental efforts. A seasoned expert in crafting partnerships between the business and non-profit communities, Amy launched relationships with companies as diverse as Starbucks, Wal-Mart, McDonald’s, Vale do Rio Doce, Intel, Petrobras, Office Depot, Aracruz Celulose, Fiji Water and Bank of America.
Amy holds an MBA in marketing and finance from George Washington University, and a BA in Environmental Policy from Vanderbilt University. She is the author of various articles on business and sustainability issues, and a frequent speaker at national and international events, conferences and business schools. She is the associate editor of Footprints in the Jungle, a book about natural resource companies and the environment. Amy serves on the advisory boards of the Brazilian sustainability organization Instituto BioAtlantica, and Climate Earth, an enterprise carbon accounting start up. She lives in the San Francisco Bay area with her husband and son.
We are living in an era where social media not only impacts the way human beings interact with one another, but is influencing business decisions and customers’ perceptions of brands. By making employees confident in the fact that they can reach out to customers and by providing them with the necessary resources, you grow your external reach exponentially.
The Social Media Ninjas team at Sprint has done just that with their award winning employee advocacy program. Through the implementation of a training program that gives a fly-by of the corporation’s social media policy along with placing strong employee-facing support resources in a variety of channels, Sprint has created a program that drives employee engagement while protecting and enhancing its brand reputation.
Find out how internal communications is your best fuel for active advocacy and why a too formal social media policy can actually deter employees from joining your force. You’ll see how Sprint empowers its employees with real-time, company-approved, social media updates.
What You Will Learn:
- How to align internal communications and social media goals
- How to create a winning cross-functional team
- How to communicate a policy that works for advocates and Legal
- What motivates employees to participate voluntarily
- What resources you can put in place to optimize success
- Various channel to stay connected with your employee advocates
- The effect that extra reach can have on your organization
Presented by:
Jennifer Sniderman, Group Manager – Employee Communications leads news, editorial and social media for enterprise-wide employee communications at Sprint. She specializes in interactive multimedia engagement programs which have garnered numerous awards. Jennifer is the co-creator of Sprint’s Social Media Ninja program leveraging employee advocacy to bolster the customer experience and improve Sprint’s corporate reputation. She provides counsel to Sprint’s Human Resources team to deliver leader-focused communications programs. Prior to joining Sprint, she was Assistant Vice President, Corporate Communications at Zurich Scudder Investments in Chicago, IL. Outside of work, she serves on the board of Chameleon Arts & Youth Development, a non-profit organization providing arts education for homeless and under-served children.
Sara Folkerts, Internal Social Media Manager is passionate about sharing, communicating, transparency and being open-minded. This has led her to her current job as a community manager and social media evangelist at Sprint. In addition to her role as community manager, Sara co-leads the Ninjas program at Sprint. Sara has presented on internal social media strategies at several conferences and at other companies. Where can you find her? On Twitter, of course! @saramiller.
Nic Lazowski, Communication Specialist is driven to engage employees and deliver information that will result in action. His role is centered around employee involvement and advocacy. As a Communication Specialist for Sprint, Nic is responsible for helping to drive employee education and advocacy through social media with other members of the Social Media Ninjas lead team.
Who Should Attend
- This webinar will cater to individuals who recognize the growing need for immediate and far-reaching contact with customers and potential customers. The information provided will allow you to start making your organization more nimble and approachable while improving reputation among customers.
Webinar attendee: “I appreciated all the information on how to put together a social media program for employees; the tools to use, the benefits of involving employees, how to set up the training program, etc.”
When it comes to humanizing your brand in social media, nobody can do it better than your employees. The 2010 Edelman Trust Barometer found “conversations with employees” remain one of the most credible sources of information about a company – ahead of news coverage, online search, or ads.
Pepsico is one company that has done the social media math. On Facebook alone, average users have 130 friends. Multiply that times Pepsico’s 300,000 employees and you have potentially millions of trusted conversations.
With that vision, Sharon McIntosh, senior director of global internal communications at PepsiCo, set out last year on a methodical process to empower employees to share their pride in the company on their social networks. In the process, the PepsiCo intranet has become a key platform for delivering and tagging the content that gets shared outside.
In this unique webinar, Sharon will share her journey to empower employees to be social media brand ambassadors. It has taken a balanced combination of tools, trust. Every company needs to figure this out – get a head start by attending this important webinar with your team.
What You Will Learn:
- Where you should start; who needs to be onboard
- How do you sell a social ambassador program to management, and employees
- How do you create a voluntary, online training program to educate employees on engaging in conversations that are authentic, responsible and interesting.
- How do you decide on the right content for employees to share – and a seamless process to make sharing easy
- How to make sure your social media policy doesn’t scare employees away
- What about incentives?
Presented by:
Sharon McIntosh is senior director of Global Internal Communications for PepsiCo, overseeing the internal strategy and channels for the company’s nearly 300,000 associates. She previously worked in internal communications, corporate communications, marketing and media relations at a range of companies, including Sears, Waste Management and the Illinois Hospital Association. Connect with Sharon on Twitter: @mcintoshs.
Who Should Attend
- Social media is a team sport. Business professionals from all of these departments have a key role to play and should attend this webinar, preferably as a group: internal communications, HR ,marketing, corporate communications, public relations, customer service, legal and media relations.
“Excellent information … Great job Sharon!!”
Because they have access to the tools that personally connect them to their friends, family and peers, employees are jeopardizing their organization’s brand stature, reputation and competitive edge, often without realizing it. Without thinking, employees are sharing candid and damaging thoughts and updates — intentionally and unintentionally – that possess an uncanny ability to surface when least expected and be discovered by people who were never supposed to see them in the first place. And, perhaps accidentally, employees are sharing company secrets and information that should never see the light of day, and are doing so simply because they aren’t aware of the reach and power they have on the social web. This CD is aimed at helping corporate communication, marketing and PR professionals understand and lead their organization’s into the new world of online engagement, where the most operative rule may be simply: Don’t be stupid.
“I have attended a few “freebie” classes from other services, but found yours to be much more informative on the action side. Giving real life, no kidding ideas on how to do things.”
“Very informative and worthwhile. The speaker was articulate and knowledgeable and made me think.”
What You Will Learn:
- What are the absolute rules of engagement that all your employees should know
- Social media horror stories and some policies to avoid them
- Building marketing and service teams around social media programs
- Top 10 guidelines for social media participation
- Teaching employees to talk: it’s not only what you say, it’s how you say it
- Who answers what … the best processes to manage brand conversations
- New roles and responsibilities in the era of emerging media
- How to guide the rise and evolution of social media in your organization
Presented by:
Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is ranked among the top of world’s leading business and marketing online resources.
Brian’s newest book is Engage! The Complete Guide for Brands and Businesses to Build, cultivate and Measure Success in the New Web.
Solis along with co-author Deirdre Breakenridge released Putting the Public back in Public Relations in 2009. Published by Financial Times Press, the book has become a best seller and is highly regarded a must read by anyone in marketing, communications, and also journalism.
In concert with Geoff Livingston, Solis released Now is Gone in 2007, an early, award-winning book that helps businesses learn how to engage in Social Media. He has also written several ebooks on the subjects of Social Media, New PR, Customer Service, and Blogger Relations.
Social media poses some important new challenges for the internal communicator. On the one hand, the influx of new communications platforms has the potential of transforming how organizations work and communicate. On the other hand, as conversation channels expand and are available to everyone in an organization, how do you keep key messages from being diluted, and the corporate culture intact? Bottom line, what should the role of internal communications be in the age of social media? This panel continues the opening keynote discussion started at the Communitelligence Employee Engagement, HR & Social Media 2010 Conference in Chicago. Join this critical conversation and make sure you and your program stay relevant in this new age of internal communications.
Learning Topics:
- Key steps to ensure you and your department remain relevant and have the right impact.
- The role you should be playing: what is new and what remains the same
- Why clarity of message has become more critical with the decentralization of communication.
- What key skills communicators have that are the best antidote to obsolescence
- What are the best antidotes to obsolescence?
- “Excellent session! Worth the time investment!”
- Excellent high-level view”
- “I learned how important it is to know your intenal audience.”
- “The Avoiding Extinction piece by Cathi Killian was great.”
- “The greatest single benefit was learning about specific tools that were being using by other companies such as Yammer for “employee jams” and thinking like an intern by hiring a teenager.”
Presented by:
Gary F. Grates is President/Global Managing Director of Edelman Change and Employee Engagement, the organizational communications counseling practice of Edelman, the world’s largest independent public relations/communications counseling firm and the third largest overall. He has more than 25 years of corporate, marketing/brand, labor, and strategic communications experience with a particular expertise in change management/employee (internal) communications. Grates has counseled more than one hundred organizations including PepsiCo, Starbucks, Guardian, General Motors, Volvo, Nissan, Caterpillar, Shell, Visa International, Coca-Cola, Wal-Mart, British Airways, ITT, GE Healthcare, eBay, and Dell, to name a few. Prior to joining Edelman, he served as Vice President-Corporate Communications/North America at the General Motors Corporation. In this role, Grates was responsible for brand, product, media, internal, financial and public policy communications for GM’s North America Region, the largest in the company. He was also the global process leader for internal communications reporting to Chairman/CEO, G. Richard Wagoner, and a member of General Motors’ North American Strategy Board, the senior most governing body in North America. In addition, he was on the teaching staff at General Motors University (GMU) and selected to join the company’s exclusive Senior Executive Program – a leadership development program.
Jill Feldon LaNouette is vice president of Internal Communications in the Public Affairs Department at Cardinal Health. In this capacity, she counsels senior executives in effective communication strategies and leads her team in developing and implementing communication plans and programs to support the company’s objectives. She also is responsible for crisis communications and issues management. Ms. LaNouette joined Cardinal Health in 2003 as director of Organizational Communication where she provided communication support on several major change initiatives and brand-building projects. In her 30 years of helping organizations effectively communicate with different constituencies, Ms. LaNouette has received numerous awards for marketing and communications from various organizations including the Gold Quill from the International Association of Business Communications and the Silver Anvil from the Public Relations Society of America. She has worked with companies from healthcare to Hollywood, including Victoria’s Secret, The Procter & Gamble Company, Kaiser Permanente, Lucasfilm Ltd., and public radio. Also Jill is a free-lance writer and consultant, has been published in several publications, and worked as a sports reporter for the Cincinnati Enquirer.
Cathi Killian is Vice President, Internal Communications at Walt Disney Company. In her role leading internal communications and corporate responsibility, Cathi is responsible for enhancing the reputation of the Walt Disney Parks and Resorts through strategies driven by excellence in internal communications, stakeholder engagement and community outreach. She develops the strategic plan for Walt Disney Parks and Resorts internal communications, which leverages communication to reinforce our values and brand and foster the visibility of executive leadership. She works with the internal communications teams at each business unit in taking an integrated approach to delivering relevant information to inform, motivate and engage Cast Members, Crew Members and Imagineers. Additionally, she leads our efforts focused on issues management and stakeholder engagement to identify issues, track trends and understand the impacts to our business, while developing allies that support our goals.
Intranets used to be about three things: storing and sharing files, self-service forms and processes and communicating company news.
Today they’re still about those things, but much more … like connection, collaboration and interactive communication. No longer the silent majority, employees are using internal social media tools to easily connect, share ideas, debate, complain, advise and work together like never before. The original promise of intranets is beginning to be realized, but the perils are also real and threatening. The trick is to let the inmates run the asylum, but keep the conversations responsible and focused on the mission and strategic direction.
No matter where you are on the social intranet continuum, you’ll benefit from spending an hour with William Amurgis. You’ll learn how to manage the new social intranet that is nothing like your father’s intranet.
What You Will Learn:
- The big promise and serious pitfalls of socializing your intranet
- Simple, zero-budget steps to a more social intranet
- Simple and fun ways to lead your organization to be more open to social
- How to respond to misbehavior and misuse of time
- Should you buy or build your internal social media platform
- How to state the business case for social
Presented by:
William Amurgis is former director of internal communications at American Electric Power, based in Columbus, Ohio. The company’s intranet was recognized as one of the 10 best in the world by the Nielsen Norman Group in 2007, and its Ideas system received an Intranet Innovation Award in 2009. Amurgis has a Bachelor of Science degree in Statistics, and a Master of Arts degree in Education, both from Ohio State University.
Niki Burke is a business consultant supporting the internal social network and collaboration tools at Nationwide Insurance. Niki also produces an internal radio show to teach users how to use Nationwide’s collaboration tools. She earned a degree in social computing infomatics from the University of Michigan and has been with Nationwide about two years.
The best way to communicate with people you are trying to lead is very often through a story.
More and more organizations are realizing that stability and predictability are no longer reasonable assumptions. In fact, the number one problem of today’s managers is the difficulty in getting their organizations to adapt to a competitive environment that is neither stable nor predictable. Yet while change is irresistible, the organization often seems immovable.
Drawing on his experience as program director of Knowledge Management at the World Bank from 1996-2000 and his work with many of the top organizations in the world, Steve Denning shows how to identify and craft a springboard story; i.e., a story that will spark action. Using a simple template, you will be equipped to get started on crafting your own springboard stories.
What you will learn:
- The importance of storytelling
- Appropriate situations for telling stories
- Why storytelling can handle leadership challenges for which conventional command-and-control techniques are impotent
- The essential ingredients of a springboard story — i.e., a story to communicate a complex idea and galvanize action
- How and why storytelling can communicate complex ideas, and why stories are so persuasive
- How to find and craft springboard stories for your organization
- How to use storytelling to ignite your career by becoming an authentic leader
- A 10-point template for crafting your stories
- Eight types of stories that you can put to work for you
- How storytelling changed the way the World Bank shared knowledge
Who should purchase:
This exceptional learning opportunity is designed for managers and professionals in:
- Corporate Communications
- Marketing
- Advertising
- Internal Communications
- Public Affairs
- Public Relations
- Organizational Development
- Human Resources
- Corporate Strategy and Development
- Senior Management
- Anyone, anywhere in an organization
It’s also an important addition to the offerings of college/university libraries and bookstores.
Instructor:
Steve Denning is the former program director of Knowledge Management at the World Bank. He now works with organizations in the U.S., Europe, Asia and Australia on knowledge management and organizational storytelling.
Steve is the author of several books on organizational storytelling, including:
- The Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative (Jossey-Bass in April 2005).
- Squirrel Inc: A Fable of Leadership Through Storytelling (Jossey-Bass, 2004), a fable that elaborates seven different kinds of organizational storytelling
- The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (Butterworth Heinemann, 2000), which describes how storytelling was used as a powerful tool for organizational change and knowledge management at the World Bank
Steve was born and educated in Sydney, Australia. He studied law and psychology at Sydney University and worked as a lawyer in Sydney for several years. He did a postgraduate degree in law at Oxford University in the U.K. before joining the World Bank, where held a number of positions from 1996 to 2000.
In 2000, Steve was named as one of the world’s “10 Most Admired Knowledge Leaders” (Teleos). In 2003, he was ranked as one of the world’s Top Two Hundred Business Gurus: Davenport & Prusak, “What’s The Big Idea?” (Harvard, 2003). In 2005, his book, The Leader’s Guide to Storytelling, was selected by the Innovation Book Club as one of the 12 most important books on innovation in the last few years.
Steve is a Senior Fellow at the James MacGregor Burns Leadership Academy at the University of Maryland.
If employees weren’t getting fired for what they are saying and doing on social media channels, your organization might simply pass on writing a social media policy, and this webinar. But they are, and a sound social media policy is a company’s first line of defense against risk in social media marketing. Which means you must embark on the delicate balancing act that is required to write or evolve your organization’s social media policy. If you policy is too complex or restrictive, you will scare employees and diminsh the significant business value that social media offers. And if you’re policy is too lax, or nonexistent, some of your employees may wind up as another social media horror story, fired for doing something they shouldn’t have. In this important webinar, our expert panel will share their experiences and advice on writing and enforcing a social media policy that does more good than harm. Attend and put your process ahead of policy.
“Gave me a lot to think about and actionable items for my organization.”
Learning Topics:
- Why your organization needs a social media policy
- What’s the best process to assure your policy is positive?
- What are the must-have elements of a social media policy?
- Do you need one policy, or many?
- What departments should be involved in policy creation and enforcement?
- What are some excellent policy writing resources you should review?
Presented by:
Chris Boudreaux is SVP of Management Consulting for Converseon. He created SocialMediaGovernance.com to provide tools and resources for leaders and managers who want to get the most from their social media and social application investments. Chris leads teams of business and technology professionals to improve their Marketing, Sales and Customer Service capabilities, from strategy through execution. In the past, he led product development and business transformation initiatives at Fortune 100 companies and online start-ups, and I am a former Naval Officer.
Jennifer Cisney, Chief Blogger and Social Media Manager, has been with Eastman Kodak for eleven years, resulting a broad knowledge of the various businesses and in depth experience with the corporate website, kodak.com. Her contributions to Kodak’s online experience have been inspirational photography, design expertise and creative content. She helped create and now manages the corporate blogs. After launching Kodak’s social media initiatives, she oversees Kodak’s presence on social media sites Facebook, YouTube, Twitter and Flickr.
Laurie Buczek is Platform Vision Team Manager & Social Media Strategistwithin Intel Corporation’s Digital Marketing organization. Prior to joining Digital Marketing, Laurie spent over two years as the Social Computing Program Manager where she was responsible for the major enterprise wide strategy & implementation of social computing for employees to connect & collaborate internally. Laurie began her social media journey three years ago while blazing a new trail for online marketing efforts by helping to launch & manage the first external social media community for Intel. Laurie’s work has been published and showcased across the industry. She is also a member of the 2.0 Adoption Council and Social Media Business Council. In addition to the experience within the social media space, Laurie has almost 18 years in high technology working in marketing, consulting and sales. In her life before Intel, Laurie worked for Forrester Research and Gateway, Inc.
Case Study: Version 2 Of Deloitte’s Intranet Collaboration And Knowledge Sharing
Deloitte, one of the largest professional services firms in the world, rolled out its internal portal, version 2.0, in December 2009. One of the largest NewsGator social media implementations in the marketplace, this session will showcase some of their results to help employees be more productive and collaborative through the portal.
Presented by:
Arun Prasad is one of Deloitte’s leaders in Portal Solutions and has worked with a number of Fortune 100 and public organizations design, implement and evolve their web solutions. In his role he works with clients in a number of industries, builds marketplace points of view and methodologies for how best to implement and manage the expanding realm of web technologies.His recent work includes:
-
- Developing a Web 2.0 intranet strategy for a global software solutions vendor. This strategy includes the deployment and integration of collaboration tools and social media on a global scale.
- Implementing a portal platform for an insurance organization that supports employees and third-party sales resources effectively.
- Assessing the intranet needs of a financial services organization through multiple mergers and acquisitions.
Before joining Deloitte, Arun was co-founder of Castle Point Systems, a firm focused on web solutions consulting that built pioneering internet solutions using web technologies.
Noreen Cohen-White is a Director in the Information Technology Services organization at Deloitte. She has held various leadership roles during her 14 year tenure with the US Firms and has solid experience in managing large, complex system implementation projects and enterprise application management. In her current role, she has responsibility for a broad portfolio of enterprise applications that support the US Communications, Knowledge Mgmt, Clients and Markets and Practice Protection operations for the US Firms.Noreen Cohen-White, Deloitte Consulting
Does your current intranet suffer from limited employee involvement orusefulness? Or just a plain lack of interest? Perhaps it’s time to hit the “reset” button and start from scratch. Using their own intranet site as a case study, the internal communications team at ESPN will show how a variety ofsocial/collaborative tools were incorporated to help build a dynamic and business-focused site.
Find out how:
- An intranet with engaging storytelling, combined with collaborative work tools, can strengthen internal communications.
- Involving employees throughout the relaunch process can help focus and expedite the roll-out plan.
- Employee-generated content can drive more traffic to a site and increase workforce engagement.
- Online video, podcasts and blogging can jump start business conversations between senior executives and employees.
Presenters:
Alex Cortes is Senior Manager, Internal Communications at ESPN. He has been part of the ESPN Corporate Communications department since June 2000. In that time he’s worked in a variety of external PR roles, including viewer response & consumer relations, TV listings and network publicity, and content management of ESPN’s media website. In July 2008 Alex assumed his current position focused on internal communications.
In his current role Alex works on various projects designed to promote and enhance the use of ESPN’s internal communication platforms (intranet, in-house TV network, campus radio, digital lobby displays, etc.), to strengthen collaboration and awareness across the organization. As senior manager, internal communications, he ensures that information reaches employees through a variety of sources and technology to serve the needs of the ESPN community.
Alex was graduated from Central Connecticut State University (CCSU) with a degree in Business Management & Organizational Behavior. He currently resides in Southington, CT.
Abbie Bridges has been with the Walt Disney Company since August 2005. Prior to joining ESPN, she held a variety of internal communications positions supporting Walt Disney Parks & Resorts including, internal communications associate for Disney’s Animal Kingdom and Animal Programs and administrator of safety & healthy training and education.
At ESPN, Abbie helps lead the company’s internal communication platforms including, intranet, in-house TV network, campus radio and digital display boards.
Abbie is a graduate of the University of Georgia and holds degrees in Advertising and Sociology.
CASE STUDY: USING INNOVATION TO BUILD A SOCIAL INTRANET
Intel has been dabbling internally with web 2.0 since 2004. Last year was spent deploying the first phases of a multi-phased approach to take the momentum and learning from the grass root efforts, and drive a globally deployed framework for social computing inside Intel. It is no small task, says Laurie Buczek, who is leading the team leveraging social media. “Not only do we have to evaluate and deploy solutions, but we also have to address Governance, Security Concerns, provide quantifiable ROI, capture use cases, and tackle transition change management one person and one team at a time.” This session will be a show and tell of an intranet that is making the transition from old-style to social, with lessons learned along the way.
Presented by:
Laurie Buczek is a Social Media Strategist within Intel Corporation’s Digital Marketing organization. Prior to joining Digital Marketing, Laurie spent over two years as the Social Computing Program Manager where she was responsible for the major enterprise wide strategy & implementation of social computing for employees to connect & collaborate internally. Laurie began her social media journey three years ago while blazing a new trail for online marketing efforts by helping to launch & manage the first external social media community for Intel. Laurie’s work has been published and showcased across the industry. She is also a member of the 2.0 Adoption Council and Social Media Business Council. In addition to the experience within the social media space, Laurie has almost 18 years in high technology working in marketing, consulting and sales. In her life before Intel, Laurie worked for Forrester Research and Gateway, Inc.
Communitelligence has a special affection for IBM’s world-renowned intranet, w3. We produced two Intranet Insider World Tours of w3 in 2006 and 2008 (still available). And so it was high time to revisit this amazing intranet that in 2011 received 252 million visits and 978 million views by roughly .5 million IBMers. And oh, how they use it, with 75,000 communities, 53,000 wikis and 21,000 blogs.
IBM’s w3 is now“social” on steriods. The long list of social tools now powering employee engagement, collaboration and innovation include:
- IBM Connections: Social software for business that includes blogs, wikis,
profiles, communities, bookmarks, files, and activity management
capabilities - SocialBlue, a purely social internal network
- Blue Pages, IBM’s employee directory with rich profiles
- BlogCentral, employee blogs
- Bluepedia, an online wiki that serves as a user-driven encyclopedia about IBM
- Jams, a platform for huge, tactically-focused online discussions
- TAP, a space for employees to test, share and promote innovative technologies
- The On Demand Community, a collaborative community based on IBM’s corporate citizenship program
- Expertise Locator, a service enabling real-time, contextual connection between IBMers.
But even more remarkable than the social business tools themselves is the way w3 has been continuously and organically improved by the good ideas of rank-and-file employees. That takes an open leadership and governance process that earns strong support by senior management.
If you want a glimpse of this amazing digital workplace, with practical takeaways for any intranet team, register for this exclusive, expert-guided tour. And invite your team to join you.
What You Will Learn:
- How and why the w3 intranet content strategy evolved from top down to employee-generated – and the valuable payoffs
- How to use social listening and analytics to drive requirements and enhancements
- How to use a wiki to write your company’s blogging and social media policies
- Why a culture of trust is crucial to a social intranet – and how to nurture it
- How to make sure top management “walks the talk” and models good digital workplace practices
- How to create a social business certification program for employees
Presented by:
Kieran Cannistra, Digital Content Strategist at IBM
Kieran coordinates publication of news content on w3 (IBM’s Intranet home page), drives use of our primary publishing tool for this space (ECM) and drives the overall content strategy for w3. Kieran began her career within IBM as an instructional designer, working within the IBM Knowledge Factory. In 2008, she moved to CHQ and began writing and editing news for the home page, covering the CIO and Innovation & Technology beats. She took over the role of senior digital content strategist for the home page news portlet in 2011, and can honestly say she has the best job on the face of our planet.
Peter J. Ceplenski, Manager, User Experience Design, IBM
Peter manages a multi-disciplinary user experience team tasked with managing the IBM Digital Design System and intranet and internet web properties. Peter began his career within IBM as an interaction designer and user research specialist working in a User-Centered Design consulting practice whose main mission was to support intranet solutions. He moved into the CIO’s office in 2004 and began managing the intranet user experience team. In 2011 he took on responsibility for both the intranet and internet user experience teams and together they redesigned and merged the internet and intranet design systems in support of IBM’s Centennial.
Who Should Purchase
This practical, information-packed learning opportunity is ideal for managers and professionals in internal communications, IT, HR, PR, content, web management, and anyone responsible for creating an enterprise 2.0 social intranet to encourage employee collaboration and innovation.
There’s a new social media world order and its tentacles are reaching inside organizations.
Employees expect to connect and have conversations with coworkers as easily as they do with old high school chums on Facebook. Meanwhile, corporate communication, HR, IT and leadership are struggling with how to unleash social tools in a way that amps up communication, collaboration and employee engagement.
Dan Pontefract, head of Learning & Collaboration at TELUS, believes strongly that traditional management styles are obsolete and that organizations need to adopt a collaborative, open leadership approach, one that engages and empowers all employees. This inevitably means social software.
In this webinar, you will learn from someone who’s paving a trail through this new terrain. Pontefract, author of the new book, Flat Army, will give us a tour of the TELUS intranet and tell how he has driven a philosophical and cultural shift in the way TELUS communicates, collaborates and learns.
What You Will Learn:
- The importance of social tools to an organization’s culture, leadership programs and learning model
- How leaders can provide context, content and a vehicle for conversation through social tools
- Specific examples of social tools in leadership action
Who Should Attend
Social business is a team sport. Business leaders from many disciplines have a role to play and should attend this webinar, preferably as a group:
- internal communications, HR , learning, marketing, corporate communications, public relations, customer service, legal and media relations.
Presented by:
Dan Pontefract is a passionate leader in social business, Enterprise 2.0, learning, leadership and collaboration. He is author of Flat Army: Creating a Connected and Engaged Organization.
As head of Learning & Collaboration atTELUS, Dan championed the introduction of the TELUS Leadership Philosophy (TLP), an open and collaborative-based leadership framework for all 40,000+ TELUS team members. He further championed the use and deployment of collaborative technologies to complement both the learning and leadership frameworks. In 2010, Pontefract was acknowledged as a Vanguard Award winner and is a two-time winner of the Corporate University “Best in Class Awards” for the Leader of the Year. In 2012, SkillSoft awarded him the “Learning Leader of the Year” for his work at TELUS. Pontefract holds a Masters of Business Administration, a Bachelor’s of Education, and multiple industry certifications and accreditations. His first book, Flat Army: Creating a Connected and Engaged Organization publishes in March, 2013.
This session is based on findings from the 3rd annual Global Intranet Strategies Survey conducted in the second part of 2008 with 226 enterprises around the world. 22% of the participants said the intranet was “the way of working” in their organisations. This doubled from 11% in the previous year.
How are these intranets different in terms of role, strategy, content & services and management?
This session will give you ideas for your own intranet action plans, and facts & figures you can use in your intranet business cases.
What You Will Learn:
- How leading intranets are positioned and perceived within their organisations.
- How governance is defined: strategy documents, steering committees, decision-making.
- Content strategies, collaboration and the integration of social media.
- The future role of “intranet managers” within their organisations.
- The hottest topics and real concerns in 2009
- And much more
Presented by:
Jane McConnell is an intranet and portal strategy specialist. She founded NetStrategy/JMC in 2001 and works primarily with companies and organisations with complex intranets and challenges. McConnell’s expertise is the following areas: positioning and strategy roadmaps for intranets and portals, governance and intranet management issues, customisation strategies as well as how social media concepts applied internally can bring value to organisations. More information about services and references can be found on http://www.netjmc.com.
McConnell initiated the Annual Global Intranet Strategies Survey in 2006, and publishes the annual results each October in the Global Intranet Trends Report. In 2008, 226 organisations around the world participated. She writes the column “International Intranets” for the magazine “Intranets: Enterprise Strategies and Solutions” (Information Today). She is co-author of “L’avantage internet pour l’entreprise”, the first marketing and communication-based internet business book for senior executives in France (Dunod,1996), and contributing author to “L’intranet dans tous ses etats” – (IQ Collectif, 2004).
She publishes regularly on the blog “Globally Local & Locally Global”. She can be found at netjmc on Twitter and started up the Twitter group “Intranetwatch” in 2008. Based in the south of France, McConnell has a working base in Paris and travels to client locations primarily in Europe and North America.
“It was good to hear that independent research confirms the direction we’re taking with our intranet and some of the processes we’ve already put in place.”
Practical techniques any manager can use to motivate new behaviors and deliver better business results
Why are managers employees’ preferred source of communication? Because employees crave information that affects their day-to-day lives – information that only their managers can provide. Andy Szpekman, president of AHS Communications, outlines what managers can do to meet employee expectations, become better communicators and be more successful managers.
You’ll learn the four competencies every manager needs, the type of communication employees demand, and proven ways to change people’s attitudes and behaviors. You’ll leave the session with a solid understanding of what separates outstanding managers from the rest, as well as useful tips and simple tools any manager can apply immediately on the job. Whether you manage others or advise those who do, this teleseminar will help you engage your organization’s employees to deliver their best work.
Learning Topics:
- Six things every manager needs to do well
- What to look for when gathering employee feedback
- How to deliver a tough message effectively
- Stupid ideas about communication
- How to convey information, field challenges and brainstorm solutions – in under 15 minutes
Andy answers real-world questions on:
- Companies that are doing a good job at training their managers to be better communicators
- How to effectively measure whether a manager is communicating well
- advice and techniques to help managers be more open and forthright in their communications, even when they may fear repercussions from their management
- Specific advice for how to handle situations in non-public organizations, where laws prevent communications to be less timely than we would like it to be
- How to focus on listening rather than figuring out what you’re going to say when the other person stops talking
- the “huddle technique” to brainstorm solutions right after the change or problem has been communicated to employees
- The 360-degree survey technique to assess the effectiveness of manager communications
- The wisdom of setting up regular employee communication time
Who should purchase:
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Line managers
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Functional managers
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Internal communicators
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Corporate communicators
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HR managers
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Change managers
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Internal marketers
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College/university libraries and bookstores
Instructor:
Andy Szpekman provides HR and communication research, strategies and tools to improve business performance. His clients include Bank of America, BC Hydro, Cardinal Health, McKinsey & Co., Microsoft, News Corporation, Scholastic and Wachovia.
Earlier in his career, he led HR communication at Bank of America, served as communications manager for a global division of Warner-Lambert, and was a senior HR and communication consultant with Brecker & Merryman, Inc.
Andy is active in the Council of Communication Management and a former officer of the Metropolitan New York Association of Applied Psychology. His work has been featured in national news and business publications and leading trade journals. He holds a B.A. in psychology from William Paterson University and an M.A. in organizational psychology from Columbia University.
Employee Engagement: Mobilizing For a Cause
Laura Rodormer, Director of Corporate Citizenship, McKesson
Mobile is changing everything, including what employees expect from your intranet and internal communications. As employees increasingly see rapid improvements in their mobile user experiences on the open Internet, they’ll demand it from their organizations as well. Now Google has further emphasized its commitment to ‘Mobile First’ with the acquisition of Motorola Mobility. This could be a major game changer as other companies react to this challenge.
Now is the time to position your organization to take advantage of mobile technologies in 2012 to make better connections with employees working away from their desks for extended periods. Join Martin White, noted intranet and mobile expert, and Terry Pulliam, Director of Communications at Sprint, in this webinar to help communicators, HR and IT professionals start mapping out a sensible mobile strategy. Hear what’s working, how one leading intranet is tackling the challenges of mobile, and what you should be thinking about right now.
What You Will Learn:
- What mobile isn’t (the desktop only smaller)
- Where to start – what do employees really want?
- Making a business case for investing in mobile
- Who should own mobile service development inside the enterprise
- The technology and governance of mobile collaboration
- Why mobile intranet design is only the tip of the iceberg
- The trade-offs between web apps and native apps
- Key considerations when choosing your mobile strategy
- Lessons to be learned from best-practice mobile intranets
Presented by:
Martin White is a leading European authority on intranets, workshop leader, columnist, book author, professor and Managing Director of Intranet Focus Ltd. Over the ten years has undertaken assignments in North America, Europe and the Middle East as well as in the UK. He has extensive business experience in the USA, having first visited in 1975. In the early 1980s he worked for Creative Strategies International, Cupertino, and from 1984 to 1989 he was a senior manager at International Data Corporation, Boston. He has keynoted a number of US conferences, including the Enterprise Search Summit in 2004 and in 2008. He is the author of The Content Management Handbook, Making Search Work, and Successful Enterprise Search Management (with Stephen Arnold).
Terry Pulliam is communications director at Sprint, where she guides the strategic direction of the company intranet and social media sites, employee communications editorial strategy and creative media services.
Terry and her team have received numerous IABC Gold, Silver and Bronze Quill awards, and her work has been recognized in industry forums including “Intranet of the Year” from the International Quality and Productivity Center, and CIO “50/50 Award” for top 50 intranets. She is a past president of the Kansas City chapter of the International Association of Business Communicators.
Previously, Terry was director of internal communications for Sprint’s wireless division. She has also worked for a national association and advertising agency J. Walter Thompson. She holds a journalism degree from the University of Missouri – Columbia.
Who Should Attend
- Intranet managers, internal communications, IT, human resources, public relations, corporate affairs, media relations, and issues management.
“Great overview.”
“Provoked thought on avenues and alternatives I hadn’t considered for addressing security concerns.”
Internal communications measurement is fast becoming a critical skill for communicators and the profession as a whole. Knowing the basics of research, analysis and reporting are essential to the ability of internal communication to deliver business results that drive corporate performance. Using research the right way will help you continuously improve programs and earn the respect of leadership.
Recognizing that this is not a shallow topic, and measuring internal communications is different than measuring PR, Communitelligence has invited two of North America’s premier experts to walk us through the most critical insights and tactics that all communicators need to know. This webinar won’t make you an instant measurement expert, but it will school you enough to shift your role and amp up your department’s output to the next level.
What You Will Learn:
- The new normal: how leading companies are measuring and reporting their internal comms programs today
- Starting with the basics: how to set measureable objectives
- Moving the needle: a scientific approach to isolating the effect of communication on employee behavior
- How to conduct research and plan your goals and program accordingly
- Aiming for the holy grail: some simple ways to measure communication’s effect on employee engagement
- Asking the wrong questions: the 10 biggest measurement mistakes
- How to analyze basic data to find actionable insights
Presented by:
Angela Sinickas ABC is author of How to Measure Your Communication Programs (now in its third edition), and chapters in several books. Her 140 articles in professional journals can be found on her website. Her pioneering work in measuring the effectiveness of organizational communication has led to consulting assignments and speaking engagements in 29 countries. Her work has been recognized with 17 international-level Gold Quill Awards from IABC, including two for her website, and a Bronze Anvil from PRSA for her measurement newsletter.
Claire Watson, ABC, APR is president of Words with Wings . . . where strategy meets inspiration, and a master communication strategist with a passion for excellent communication. Her work has earned 30 international and over 150 national and provincial awards of excellence. She has managed multi-faceted communication programs for the federal and provincial (Saskatchewan) governments, and for private sector companies. Teacher, speaker, author, mentor and a consummate professional, she has taught Public Relations and Communication Management for the University of Regina. Her broad range of experience includes the full range of integrated employee, marketing and communication activities. Claire has worked with IABC at the chapter, regional and international levels for 17 years. She was the recipient of the 2012 IABC Chairman’s Award for global leadership in communication and service to the Association.
“Participating in this webinar was a wonderful experience that is worth a repeat!”