We all live in glass houses. Reputation failure is no longer a threat that looms large for companies only in high-risk industries and activities. It has become an all-too-familiar scenario for all companies in all corners of the world. A Weber Shandwick proprietary analysis revealed that over three-quarters (79 percent) of the world’s number-one most admired companies lost their crowns over the past five years in their respective industries.Over three-quarters (79 percent) of the world’s number-one most admired companies lost their crowns over the past five years in their respective industries. The corporate reputation “stumble rate” continues to rise. Recent corporate crises have demonstrated that a company’s reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed financial disclosure all have the power to instantly tarnish a respected reputation. However, the well managed and reputation-conscious company does not need to stand defenseless when faced with a damaged reputation. This web conference will identifiy and describe the actions companies and their leaders can take to safeguard their corporate reputations, and rebuild their reputations and restore their good names after a crisis. Read Q&A with Dr. Gaines-Ross.
What You Will Learn:
- Why reputation is more fragile than ever,and why it matters to a company’s valuation, well-being, and permission to exist
- What triggers reputation loss and why are so many companies struggling with tarnished reputations?
- What can a company do to safeguard its reputation from loss?
- What are the most important steps in recovering reputation
- What role should leaders, communication, marketing and PR professionals play in reputation recovery and sustainability
Why you should purchase:
Media coverage of reputation alone has increased 108 percent over the past five years. Reputation management is now considered a legitimate body of knowledge, with a number of emerging new disciplines, including reputation recovery. Also, the sheer number and severity of corporate falls from grace in the last few years — coupled with the emergence of revolutionary ways of transmitting information, influential micro-constituencies and widespread mistrust of business — have magnified the need for a viable framework for the repair and recovery of damaged company reputations.
Presented by:
Dr. Gaines-Ross is one of the world’s most widely recognized experts on CEO reputation — how CEO reputations are built, enhanced and protected. She spearheaded the first comprehensive research on CEO reputation and its impact on corporate reputation and performance. She developed Weber Shandwick’s first global corporate reputation study — “Safeguarding Reputation™,” which identifies strategies for sustaining and recovering corporate reputation. Dr. Gaines-Ross is the author of CEO Capital: A Guide to Building CEO Reputation and Company Success (John Wiley & Sons, 2003) and Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation (www.corporatereputation12steps.com, John Wiley & Sons, 2008).
Before joining Weber Shandwick, Dr. Gaines-Ross was Chief Knowledge & Research Officer Worldwide at Burson-Marsteller and Marketing & Communications Director at Fortune. At Fortune, she initiated several groundbreaking research programs including “Leveraging Corporate Equity” and “Brands at the Crossroads.” She is also widely recognized for her strategic insights into and analysis of Fortune’s Most Admired Companies Survey. Dr. Gaines-Ross was a 1995 winner of Time Inc.’s President’s Award. She is also the co-author of FORTUNE Cookies: Management Wit and Wisdom, which was published by Vintage Books.
Dr. Gaines-Ross’ work has been featured in the Financial Times, The Times (London), The Wall Street Journal, The New York Times, The Economist, Fortune, BusinessWeek, Wired, Advertising Age, PRWeek, Forbes, The Christian Science Monitor, USA Today, Chief Executive, Business 2.0, Across the Board and in many other publications around the world. She has also appeared on CNN and CNBC.
Dr. Gaines-Ross is a frequent public speaker on CEO and corporate reputation management. She has lectured at The Anderson Graduate School of Management at UCLA, USC, Wharton School of Business, New York University and Columbia University. Dr. Gaines-Ross was also a speaker at the 2003 World Economic Forum Governor’s Meeting. She is a member of Ethical Corporation’s Advisory Board, serves on the Executive Advisory Panel of Corporate Reputation Review and was inducted into the Academy of Women Achievers of the YWCA of the City of New York. Dr. Gaines-Ross has been named one of the “100 Most Influential People in Business Ethics for 2007” by Ethisphere Magazine.
Dr. Gaines-Ross created http://www.reputationRx.com, the Web site devoted exclusively to reputation news and information, and her blog can be found at http://www.reputationXchange.com.
Who should purchase:
- Corporate communications, marketing and public relations professionals Executives at all levels and areas of the company who need to understand the new “stumble-rate” of corporate reputations, and be prepared with a realistic roadmap to reputation recovery that can stabilize and regenerate a company’s most competitive asset.
Are you tired of struggling to get—and keep—people’s attention and convince them to take action?
You can improve your ability to connect with and influence others by learning how our brain works and applying some simple techniques based in neuroscience.
Forget about right brain/left brain, an archaic concept. Instead, the “social brain” drives our thinking and our actions.
This session will briefly cover basic neuroscience principles geared toward non-scientists. We’ll then focus on how you can apply those principles to help yourself and others think better and perform at higher levels. By taking these actions, you can improve your influencing skills and actions.
Learn how to:
- Increase your self-awareness to improve your ability to influence
- Design the best environment for influencing
- Speak and write with intent to make better connections with others
- Make your messages more compelling and memorable
- Listen more effectively
- Slow down and quiet the brain to tap into the unconscious and speed up gaining insights and influencing
- Ask powerful thinking questions that increase focus and gain greater clarity
Your webinar leader, Liz Guthridge is an award-winning consultant, leadership coach and trainer who’s studied with Dr. David Rock of The NeuroLeadership Institute, Dr. BJ Fogg, founder of the Stanford Persuasive Technology Lab and other luminaries in the fields of employee communication and organizational change. Liz has extensive experience supporting leaders improve their communication, develop new habits and adapt their organizations.
Liz Guthridge is an award-winning leadership coach, consultant and trainer with extensive change, employee communication and organization development experience.
As the founder of the boutique firm Connect Consulting, Liz works with leaders at all levels to help them move from blue-sky thinking to greener pastures actions. With her support, Liz’s clients enhance the clarity of their ideas, plans and actions. Her clients also improve the quality of their conversations, their ability to influence and their skill in building habits.
Liz contributed the chapter “Change Through Smart-Mob Organizing: Using Peer-by-Peer Practices to Transform Organizations” to the book The Change Champion’s Field Guide (Wiley 2013).
Besides being a certified coach in brain-based coaching, she is serving as a teaching assistant for the Executive Masters in NeuroLeadership program through the NeuroLeadership Institute co-founded by Dr. David Rock. Liz also is a graduate of Dr. BJ Fogg’s Persuasion Boot Camp and is one of his Tiny Habits™ coaches.
Copyright @ 2014 Communitelligence Inc.
- Do your communication efforts tend to be “one-offs” that consume a lot of time and effort but don’t always generate the results you had hoped for?
- Do senior leaders’ eyes glaze over when you explain your latest “big idea”?
- Do you wish you had more time to spend learning about new things and less putting out fires?
While strategic planning is probably at the top of the list of things that most communicatorsdon’t want to do, the reality is that when done well, strategic planning can not only help to save time, and money, but can increase the odds of achieving desired communication outcomes. And, the good news is, effective planning doesn’t have to take weeks or months or result in dozens of meetings. In fact, the process can actually be quite simple and straightforward.
This webinar will offer easy-to-follow steps and provide practical tips and advice that can be used for any planning effort—from developing an internal communications plan to developing a marketing campaign—or even focusing on a single initiative.
What You Will Learn:
- How to position the plan for success by starting with the end in mind
- Why your mission statement is your friend
- How and why to align your efforts with your organization’s strategic plan
- A step-by-step process for developing a strategic plan
- Developing a process for plan updates – how to keep the plan alive
- How to build measurement into the plan
- How to make sure things get done!
Who Should Attend
- Communicators, PR and marketing professionals at all levels.
Presented by:
Linda Pophal is CEO of Strategic Communications, and a marketing and communication strategist with 20+ years experience in healthcare, education and not-for-profit marketing and communications. She has managed all aspects of corporate and marketing communication including employee communication, public relations, advertising, social media, market research, brand management and strategic planning. Pophal has developed and implemented strategic business, marketing and communication plans for healthcare and educational organizations and consultants, generating measurable results based on client goals. She has developed and delivered training programs for national and local audiences on all aspects of communication management and employee relations. She is author of The Essentials of Corporate Communications and PR and Complete Idiot’s Guide to Strategic Planning.
At Cisco, they’ve changed the way they use words. It’s saving them money and helping them work together better. It’s connecting the internal culture to the business in deeper, more meaningful ways. And that’s helping them serve customers better and sell more.
In this session, Mark Buchanan, program lead for Cisco’s brand language initiative, paints a picture of how Cisco is changing the way 75,000 employees are using words across a $130 Billion business. He’ll walk you through how the brand language team set the plan in motion and made lasting changes. He’ll include practical tips and share insights, successes, and challenges. And he’ll give you his thoughts about how the lessons from Cisco can make a difference for your business.
The session includes:
- Evaluating the opportunity
- Aligning your voice with your business
- Connecting with your audience
- Scaling the program
- Making it stick
Presented by:
Mark Buchanan is the program lead for brand language at Cisco. He’s helping the company use language that is simpler and more distinctive. And he’s helping bring empathy back to a technology company that has always cared about people, but has found those values challenged by rapid growth and increasingly complex technology. He’s worked with Sales, Marketing, Engineering, Services and Corporate Communications and has seen impressive results across every function. Together, Mark and the people at Cisco are changing the culture of language and communications, around the world for 75,000 employees, 50,000 contractors and vendors, across a $130 billion business.
Connection is the force that inspires employees to give their best efforts and align their behavior with organizational goals. In this webinar, Michael Lee Stallard and Jason Pankau describe how Steve Jobs of Apple, Ed Catmull of
Pixar, A.G. Lafley of P&G, as well as other successful leaders, communicate to connect with employees.
Learn how you can help leaders by:
- Communicating an “Inspiring Identity” that makes employees feel proud of their organization,
- Communicating with “Human Value” that makes employees feel valued as human beings and not just as human doings,
- Communicating to increase “Knowledge Flow” that make employees feel informed and heard in ways that improve employee engagement, the quality of decisions made and stimulate innovation
Presented by:
Michael Lee Stallard is the co-founder and president of E Pluribus Partners, a consulting firm based in Greenwich, Connecticut Michael’s work has also been featured in the media including The Wall Street Journal, The New York Times, Human Resource Executive, The Economic Times (India), Developing HR Strategy Journal (UK), Rotman (Canada) and Fox Business Now.
Jason Pankau is a leading authority on leadership and teams as they relate to employee and customer engagement. Jason’s clients have included Johnson & Johnson, NorthwesternUniversity, UBS and several hedge funds.
Despite a steady stream of corporate-caused financial, social and environmental disasters, the debate about CSR’s fundamental value carries on. “While companies sometimes can do well by doing good, more often they can’t,” said a recent Wall Street Journal article on the subject. “In most cases, doing what’s best for society means sacrificing profits.” In this provocative session, we’ll answer the most pertinent questions: What fiduciary duties do today’s executives really have? Which business strategies generate the most good? and, Where do the most promising future opportunities lie?
- Christine Arena: Co-founder and CEO of sparkUp
- Sandy Skees: Executive Vice President, Sustainability Practice, Cohn & Wolfe
By Ralph Reid, VP, Corporate Social Responsibility and President, Sprint
Presented at Communicating Sustainability 2010, organized by Communitelligence
Speakers included: Michael Splinter, Chairman and CEO of Applied Materials; Matthew Bishop, author of Philanthrocapitalism; Dave Stangis, Vice President, CSR/Sustainability at Campbell Soup Company; Gil Friend, CEO of Natural Logic; Steve Lippman, Director of Environmental Strategy at Microsoft; Judah Schiller , Co-founder and CEO of Saatchi & Saatchi S, North America; Amy Skoczlas Cole, Director of the eBay Green Team; Shel Horowitz, ethical/green strategist; Christine Arena, CEO of sparkUp; Lindsey Held Bolton, Senior Director of Sustainability Global Communications at SAP; Ralph Reid, Vice President, Corporate Social Responsibility at Sprint; Laura Rodormer, Director of Corporate Citizenship for McKesson; and Bruce Klafter, Managing Director, Environmental, Health and Safety at Applied Materials.
The reality is that everything you do and say communicates something. The most successful leaders know that communication is the competency most critical to moving businesses forward, is the best defense in managing change and difficult situations, and is the driving force in engaging others. Since you are always communicating – you might as well be great at it. This luncheon is a unique opportunity to learn winning strategies you can use every day and engage in thought-provoking discussion so you can differentiate yourself, elevate your leadership impact, and accelerate business results. David Grossman will share practical insights, best practices, and proven tools to help top leaders differentiate themselves, including:
- The three fundamental truisms every leader must understand
- Three myths leaders believe, and that every communicator must address head-on
- The most common traps leaders face
- The Great Eight communication basics; What great leaders do
- David Grossman ABC, APR, Fellow PRSA, President & Principal thoughtpartner™ of the Grossman Group
I’m president and founder of The Grossman Group, an award-winning Chicago-based communications consultancy focusing on organizational consulting, strategic leadership development and internal communications. With a roster of Fortune 500 clients including Cisco Systems, Heinz, Intel, Lilly, Lockheed Martin, McDonald’s, WellPoint and Virgin Atlantic, we work at the highest levels within organizations to utilize communications as a strategic business tool to help engage employees and drive performance. I’ve spent my entire career helping leaders use communications to be more successful and after working with leaders for more than 20 years, I’ve seen a lot. Many of my clients have been telling me that that I should write a book that encapsulates the insights, lessons and strategies I’ve gained over the years so that other leaders — from seasoned veterans to first-time managers — could benefit. This is finally coming to fruition and my book, “You Can’t Not Communicate: Leadership Solutions that Power the Fortune 100” was published in late 2009. Prior to founding The Grossman Group in 2000, I was director of communications for McDonald’s, where I helped to evolve what was the Publications Department into a world-class internal communications function and pioneered the “agency model,” building a leadership communications support function for the company’s senior executives. I also teach the only graduate-level course in internal communications in the U.S. at Columbia University. I’m thrilled to a part of the Communitelligence community and look forward to sharing ideas and learning from all the great minds that are gathered here.
Too many companies – including some who should know better – still think that you have to choose between making money and making sense. You don’t.
Gil Friend, President & CEO, Natural Logic
A systems ecologist and business strategist with nearly 40 years experience in business, communications, and environmental innovation, Friend combines broad business experience with unique content experience spanning strategy, systems ecology, economic development, management cybernetics, and public policy. Tomorrow magazine called him “One of the country’s leading environmental management consultants—a real expert who combines theoretical sophistication with hands-on, in-the-trenches know-how.”
Friend is Adjunct Faculty at Presidio Graduate School, and guest faculty at California College of the Arts. He lectures widely on business strategy and sustainability issues and writes The New Bottom Line, offering strategic perspectives on business and environment. Friend is author of the acclaimed book The Truth About Green Business.
Our Approach to Sustainability Reporting and Stakeholder Engagement
Cecily Joseph, Director of Corporate Responsibility, Symantec Corporation
No one has to tell you what a great speech is, right? You know one when you hear it.
Well you’re about to hear a bunch of them—and you’re going to learn from them, guaranteed.
Vital Speeches of the Day editor David Murray presents “Speechwriting Jam Session 2010,” 75 entertaining, inspirational and instructive minutes that will have the hair standing up on the same arm you’re scribbling notes with. We’ll discuss, even debate, what makes these great speeches great.
Through dramatic readings from winners of the 2010 Cicero Speechwriting Awards and highlight reels from the Vital Speeches YouTube site, Murray will help us reawaken the giants within us by sharing together excerpts from speeches contemporary and classic, famous and rare. (In the true spirit of an improvisational jam session, you’ll even have a chance to nominate some of your own YouTube favorites, so come prepared!)
You’ll come away from this session with:
• Concrete examples showing how leaders are addressing the issues of this particular moment in business, politics and society.
• A stockpile of examples—video and text—to show reticent speakers: rhetorical tactics that have passed the test and been pulled off by the best.
• Renewed enthusiasm and an expanded sense of what’s possible in leadership communication.
• And a goose bumps, guaranteed.
SESSION LEADER:
- David Murray writes and speaks about communication—business, political and personal. He’s editor of Vital Speeches of the Day, a monthly collection of the best speeches in the world. He writes about sports, people, politics and travel for magazines, newspapers and websites. publications and websites. And he discusses the communication life at his popular personal blog, Writing Boots.http://www.vsotd.comhttp://writingboots.typepad.com/writing_boots/profiles/http://writingboots.typepad.com/
This session will identify and describe the actions companies and their leaders can take to safeguard their corporate reputations, and rebuild their reputations and restore their good names after a crisis.
Jon HarmonJon Harmon is a communications consultant and author. He founded Force for Good Communications, a consultancy offering services ranging from brand-building media relations to crisis communications. His book on crisis communications, Feeding Frenzy: Inside the Ford-Firestone Crisis, was published in October, 2009. Previously, Jon was vice president – Communication and Reputation at Navistar, a global manufacturer of commercial trucks and military vehicles.
Jon’s career includes 23 years at Ford Motor Company in virtually every aspect of public relations, including media relations, employee and dealer communications, governmental affairs, issues management, product promotion, crisis communications and communications strategy.
The Force for Good blog is centered on the conviction that reputation is a company’s greatest asset, and that doing the right things in terms of corporate social responsibility can lead directly to success in the market. The most effective means of protecting and enhancing reputation is a consistent dedication to “aspirational public relations” built on transparency, honesty, integrity and social responsibility.
Executive communications success truly rises and falls on how well you are able to “get into the heads” of your executives and earn their trust. Your ability to put great words in their mouths has as much to do with interpersonal communication as executive communications. Whether you’re a natural extrovert or spend your days cowering in your cubicle, this session will help you enhance your relationships with executives. You’ll leave with a list of techniques that you can start using immediately.
What you will learn:
- Blueprints for creating rapport and camaraderie with the CEO, no matter your station, without seeming unctuous or overly eager.
- Specific strategies on how to seen as a strategic communicator, not just a scribe. This will include thoughts on how to make sure the CEO sees you as smart … but not a smart @ss.
- Tips for managing senior executives and all of the other staff members that will either help ensure your success or doom you to failure.
- Tactics that will help you better understand what it’s like to be a public speaker. There’s nothing like a little empathy to improve job performance.
- Plans to turn the annual list of random speeches into a coherent communications strategy.
SESSION LEADER:
Christine Solie, VP-Financial and HR Communications, The PNC Financial Services Group, has more than 20 years of public relations experience with Fortune 500 companies. She has had two speeches published in Vital Speeches of the Day and earned two Silver Anvils for work not related to speechwriting.
Employee Engagement: Mobilizing For a Cause
Laura Rodormer, Director of Corporate Citizenship, McKesson
Ebay: Engaging Employees in Innovative Social Responsibility Projects
Amy Skoczlas Cole, Director, eBay Green Team
Amy Skoczlas Cole has worked at the nexus of business and sustainability for 15 years. As a thought leader in embedding authentic and strategic corporate responsibility programs into business operations, Amy has advised dozens of Fortune 500 companies. Her expertise covers a myriad of CSR issues, including greening operations and supply chains, creatively engaging customers and employees in environmental efforts, and partnering effectively with stakeholder communities.
Today, as the Director of the eBay Green Team at eBay Inc., Amy leads eBay’s efforts to engage their 88 million active users in making more sustainable buying choices that both can save consumers money as well as help protect the planet. Building off a grassroots efforts started by eBay’s own employees, the eBay Green Team is a community of over 100,000 people who have pledged to be smarter, greener buyers and sellers. Launched in March of 2008, the eBay Green Team has focused on raising awareness of the environmental benefits of using products that already exist today, and demonstrated how small actions can collectively add up to a big difference. Within eBay, the employee Green Team, which numbers over 2,000 employees in 23 countries, has spearheaded a number of projects to make eBay a greener company, from developing alternative commute programs to planting the first ever Fortune 500 company sponsored community garden. In her role, Amy also serves as on the company’s Sustainability Steering Committee, the executive body empowered by eBay CEO John Donahoe to set and implement eBay’s own operational commitments, including installing the city of San Jose, Calif.’s largest solar installation, building eBay’s newest building to LEED Gold standards, and most recently, announcing a commitment to reducing eBay’s greenhouse gas emissions by an ambitious 15% by 2012 over 2008.
Prior to joining eBay in early 2008, Amy was a co-founder and Vice President of Conservation International’s Center for Environmental Leadership in Business. For well over a decade, she engaged business leaders across a wide range of industries in creating strategic sustainability programs that benefited the global environment and the bottom line. In that role, she led multinational companies through the process of understanding, measuring, mitigating, and offsetting their environmental footprint and that of their supply chain – and in doing so, creating leadership brand enhancement and marketing opportunities. Amy applied this expertise during three years in Rio de Janeiro, Brazil, where she helped to found a Brazilian sustainability organization focused on engaging Brazilian companies in environmental efforts. A seasoned expert in crafting partnerships between the business and non-profit communities, Amy launched relationships with companies as diverse as Starbucks, Wal-Mart, McDonald’s, Vale do Rio Doce, Intel, Petrobras, Office Depot, Aracruz Celulose, Fiji Water and Bank of America.
Amy holds an MBA in marketing and finance from George Washington University, and a BA in Environmental Policy from Vanderbilt University. She is the author of various articles on business and sustainability issues, and a frequent speaker at national and international events, conferences and business schools. She is the associate editor of Footprints in the Jungle, a book about natural resource companies and the environment. Amy serves on the advisory boards of the Brazilian sustainability organization Instituto BioAtlantica, and Climate Earth, an enterprise carbon accounting start up. She lives in the San Francisco Bay area with her husband and son.
Activating Companies for Good: The Trojan Horse of Social Responsibility
How companies are innovating new ways to connect people, planet and engagement.
Judah Schiller, Co-founder and CEO, Saatchi & Saatchi S, North America
Presented at:
COMMUNICATING SUSTAINABILITY 2010: Integrating Social Responsibility Into Your Organization’s DNA
Social media is a two-edged sword. We tend to only talk about the positive side — how social channels creatively deployed can greatly expand your organization’s marketing reach. Not much attention is paid to the dark, destructive side of social media — how a single customer complaint ignite a firestorm sweeping the Web and causing the most hardened organizations to panic. What to do? What to say?
This webinar explains the dynamics of customer activism in today’s democratized media world. It offers practical, actionable avoidance and response strategies for business executives and professional communicators. It also outlines processes to building an attack-proof culture that centers on customer satisfaction.
The good news is that bad buzz can be countered by earnest and savvy customer engagement. You can actually turn the angriest customers into raving fans.
“Great information that I can share with others who handle social media. Very informative and loved hearing the case studies.”
What You Will Learn:
- Why common business responses to customer complaints often make matters worse;
- Why complaining customers can be some of an organization’s most valuable assets;
- How vocal critics can be turned into raving fans with an active response strategy;
- How to manage and respond to comments on customer review sites;
- Customer support strategies for Facebook and Twitter;
- How to organize a team to identify and respond to attacks in minutes; and
- How to create a culture that puts customers first.
Who Should Attend
This webinar is designed for everyone who would like to help their organizations react to any online crisis that might erupt. It is especially suitable for:
- Brand managers, marketers, PR pros, social media managers, communications department staffers, public affairs, security, employee communications, media relations and issues management professionals.
Presented by:
Paul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simplify complex concepts using plain talk, anecdotes and humor.
Paul is a prolific writer who has written five books and more than 200 published articles since 2007, in addition to two blogs. His award-winning 2007 book, The New Influencers, chronicled the changes in markets being driven by the new breed of bloggers and podcasters. His most recent book is Attack of the Customers. It documents the increasing incidence of online customer negativity and tells of businesses can avoid being victimized.
Think of any great presenter—Steve Jobs, Richard Branson or Jeff Bezos—and it won’t take you long to figure out that they are also master storytellers. Storytelling is increasingly becoming a “must-have” skill for business leaders, but you still won’t find it on any MBA curriculum.
This webinar will give you a deeper understanding why story is such a powerful strategic tool and how it can be used in the business setting. We will show you a specific “before and after” example of how a case study was transformed into powerful case story for pitching new business. We’ll also give you some key tips on how to craft and use stories to make an impact in your next big presentation or business meeting.
“As an ex-newspaper reporter, I have always recognized the value of storytelling. This webinar helped provide a great framework for bringing people into the important strategic and cultural stories I need to be communicating.”
What You Will Learn:
- The neuroscience and psychology that proves why stories work
- Tips for transforming run-of-the-mill presentation content into powerful stories that engage audiences
- How storytelling can be used as strategic tool to build chemistry and trust with others
- How even data-driven presentations can benefit from the art of storytelling
- The difference between conventional storytelling and strategic storytelling for business purposes. Please bring your ideas and questions!
Who Should Attend
This webinar is primarily aimed at those in the early stages of implementing or learning about strategic business storytelling, although it will also help more advanced practioners to focus their efforts. It is especially suitable for:
- Small and mid-sized business leaders
- Corporate executives who are new to storytelling
Presented by:
Jane Praeger is a former documentary filmmaker and faculty member in Columbia University’s M.S. program in Strategic Communications and Communications Practice where she teaches presentation design and delivery, communications strategy, strategic storytelling and writing. She founded Ovid Inc. in 1992 to help people find their public voices. Since then, she has provided speech, presentation, media training and customized workshops, to corporations such as Nickelodeon, Coach, Estee Lauder, McKinsey & Company, Euro RSCG Worldwide, as well as other technology, entertainment, and consulting firms. On the non-profit side, she has worked with Open Society Foundations, Doctors Without Borders, Atlantic Philanthropies, The Ms. Foundation, Harvard University, Columbia University Business School, and many others.
Heather Thomas is a business builder who has clocked countless hours performing “on stage” in the presentation spotlight. She earned her stripes in the agency world, working at Agency.com, Modem Media and the digital agency Critical Mass where she built their Business Development and Corporate Marketing practice from the ground up, ultimately tripling their revenue. After crafting hundreds of high-stakes presentations to win clients such as Procter & Gamble, NASA and Dell, Heather joined Ovid in 2010 to pass what she learned about persuasive presentations to others. In addition to her work with Ovid, Heather runs Winsome, a business development consulting boutique. She is also an adjunct instructor at Columbia University where she teaches Masters students the art of strategic storytelling. Heather is a cum laude graduate of Princeton University.
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Whether explicit or not, all corporate communication has an underlying goal of persuading an audience to do something, i.e., like you, trust you, embrace a scary change, buy your product or service, etc.
Even if you buy this logic, you probably aren’t yet persuaded that you need to purchase this webinar on moving an audience to action. Why? Because facts and data alone do not convince audiences; they have to desire to act. That’s where rhetoric, the study of understanding, discovering and developing arguments for particular situations, comes in. It behooves all of us in business, especially those in corporate communications, to know and use the essential time-tested secrets for changing an audience’s mood, mind and willingness to act.
Don’t miss this chance to learn from rhetoric expert and author of Thank You For Arguing, Jay Heinrichs, who has been described as a cross between Cicero and David Letterman. During this pithy and entertaining webinar, Jay will teach us the most practical tips and tools to master the art of persuasion, whether when speaking or writing, using sources as diverse as Aristotle, Lincoln and Homer Simpson. Whether you work in marketing, sales, public relations, internal communications or executive leadership, this webinar is for you. Are you persuaded yet?
“The Pivot concept was the best idea. Thanks for putting these together – you offer a valuable product at affordable prices.”
What You Will Learn:
- First, the 3-step strategy for getting the audience the mood and moving it toward action
- Ethos, pathos or logos … which persuades best, when?
- What’s the best medium for your message?
- A simple strategy to get an argument unstuck
- Aristotle’s three traits of credible leadership
- A “tool kit” of rhetorical tactics, from the Pivot to the Reluctant Conclusion
Who Should Attend
This webinar is designed for everyone who would like to win audiences and move them to action by understanding the power of rhetoric. It is especially suitable for:
- Corporate communicators, marketers, adverting execs, HR, sales, writers and editors, teachers, students and politicians.
Presented by:
Jay Heinrichs “brings the art of persuasion to the masters of manipulation,” according to Bloomberg Businessweek. After 25 years as a journalist and publishing executive, Jay dedicated himself to studying persuasion full-time, researching ancient and modern rhetoric and linguistics, interviewing rhetoricians around the country, and studying modern neuroscience. Combining rhetoric with marketing techniques, he teaches some of the most powerful tools of persuasion, ranging from “Ethos C4” to the “Eddie Haskell Ploy.” Jay’s book, Thank You for Arguing, is published in six languages and bought in bulk by corporations, high school AP English programs, and college rhetoric departments. Jay is also the author of Word Hero, a fun guide to becoming a better writer and speaker. You can learn more atjayheinrichs.com.
With the passage of new laws and regulations to curb white-collar crime, executives are paying increasing attention to corporate governance and compliance programs. But what role do compliance programs play in employee behavior?
Research shows that compliance programs can actually do more harm than good when it comes to actual employee behavior. However, carefully designed compliance programs, supported by other elements of culture, can be instrumental in building an ethical culture that not only drives ethical employee behavior but also employee engagement and business results.
You will learn:
- Key research on the connections between ethics and employee engagement
- Four building blocks of ethical culture
- Elements of an effective ethics/compliance program
- Links between ethical culture and employee engagement
- Importance of ethical leadership and trust
- How character gets defined in leaders
- What is moral language, and how to use it
- Three strategies that can make a real difference in creating an ethical culture
- Three steps executives and managers can take to encourage ethical behavior within their organizations and departments
- Three audience segments you need to consider when designing ethics/compliance initiatives
Kate answers real-world questions on:
- Best practices in talking about ethics with employees
- How to reward employees’ for good ethical behavior
- Explaining the success of the hit TV show The Apprentice
- What channels work best when delivering the ethical rules of an organization
- Advice to those in an organization who have either observed or have strong suspicions of unethical behavior in their company
Presented by:
Kate Nelson is a consultant, Wharton professor and author specializing in ethics program design and strategic organizational communications.
- Formerly a senior fellow in ethics at The Wharton School, University of Pennsylvania, she currently teaches business ethics at Wharton Executive Education and to executive MBA students at the University of Delaware.
- Co-author, with Pennsylvania State University Professor Linda Klebe Trevino, of Managing Business Ethics (published by Wiley; 4th edition due in August 2006)
- Consultant on ethics and communications for 15 years
- Formerly a principal and communication practice leader for Mercer HR Consulting in Philadelphia
- Formerly vice president and head of worldwide HR communications at Citicorp in New York City; held similar positions at Merrill Lynch and Honeywell
- Guest speaker on ethics and values at many conferences and organizations, including the Conference Board, World@Work, Society for Human Resources Managers, Young Presidents’ Organization, the Ethics’ Officers Association and Wharton Executive Education.
- She has designed and/or conducted ethics training programs for numerous business schools, including Harvard, University of Chicago, Columbia, Vanderbilt, NYU, MIT, Temple and Northwestern; and for numerous organizations, including GE, Johnson & Johnson, J.P. Morgan, Prudential Securities, Morgan Stanley, Aviva, Degussa, Shell Oil, AC Nielsen, Glaxo SmithKline, Citibank, Dupont, Lockheed Martin and NASA.
- The ethics game that Kate created at Citicorp, The Work Ethic, was awarded the Gold Quill of Excellence by the International Association of Business Communicators (IABC) in 1987 and was featured in numerous media, including the Wall Street Journal, Financial Times and Fortune.
- Communications she created have been recognized by the American Institute of Graphic Artists, the Art Directors Guild, the IABC, and have been exhibited in the Whitney Museum of Art in New York.
- She received her B.A. from the College of Mount St. Vincent in New York City and has been affiliated with Wharton since 1991. Kate also is a 2002 graduate of Leadership, Inc., a Philadelphia organization that mobilizes the private sector on behalf of the community and trains executives to serve on boards of directors.
- She is a member of the Council of Communication Management (CCM).