Can you speak the language of management? If not, here’s what you’re missing:
· The ability to add value in financial discussions with your boss and other top managers
· The skills needed to get your latest brainstorms adopted by key financial decision makers
· A plethora of financial tools that can help you make better business decisions
· An understanding of how your company’s financial performance affects its most critical asset: the workforce
In just 90 minutes, you’ll gain a new skill set¾and a potential ticket to the management table
Before you take a seat at the management table, you’d better have a solid understanding of key financial terms and accounting concepts. If not, you won’t be able to converse with those seated around you, because finance is the only language they speak.
Overcome the financial language barrier — for good — by attending this audio seminar. Using an easy-to-follow format, James Cole will demystify financial terminology, translate the accounting jargon and illustrate how communicators use financial information to increase their effectiveness.
Don’t miss this vital training event, designed to give you the skills and knowledge you need for holding your own with those who hold the company’s purse strings.
Key learning objectives:
· What’s at stake: Why every communicator should have a solid understanding of finance
· How a balance sheet, income statement and cash flow statement are used to analyze a company’s performance
· What management accounting tools CEOs use to monitor a company’s fiscal health, including EBITDA and pro-forma earnings
· How to cut through the jargon to translate complex financial data into meaningful and useful concepts
· Which financial terms are “must haves” for boosting your business vocabulary, including expenses, assets, capitalization, cash, accrual transactions and many more!
Audio Seminar Bonus: Understand the basics of financial decision-making
James answers real-life questions on:
- What communicators can do to help their organization’s employees better understand how their business works, with the objective of improving performance
- Tips to better communicate financial concepts to a lay audience
- Learning from the mistakes made by Enron
- The best tools to measure financial performance
Your audio seminar leader
James Cole is director of development for the Masonic Home of Virginia. His 25 years of professional experience include roles as auditor, founder, officer and consultant with numerous organizations throughout the U.S. He regularly speaks on such topics as financial reporting, taxes, accounting, fundraising and board development. He was a featured speaker at IABC’s 2005 International Conference in Washington, D.C., and Financial Communication Conference in New York.
