$299.00
In this interactive course, you will learn and brainstorm:
•The top reasons ESNs fail to reach their full potential, and how these square with your
organization
•The most effective strategies to grow and guide a social intranet for maximum business
•value
•How early ESN adopters are measuring and marketing success
How to re-envision your SharePoint intranet to match the larger vision of social business
When it comes to Enterprise Social Networks (ESNs), there is plenty of Kool-Aid being consumed. While vendors are advertising a 15 percent spike in employee productivity, a 2-4 percent increase in top-line revenue and a 34 percent reduction in e-mail load, many organizations are struggling to get employees to use them. Technology research company, Gartner, says 80 percent of social business efforts through 2015 will not achieve the intended benefits due to inadequate leadership and an overemphasis on technology.
In this interactive course, you will learn and brainstorm:
- The top reasons ESNs fail to reach their full potential, and how these square with your
organization - The most effective strategies to grow and guide a social intranet for maximum business
- value
- How early ESN adopters are measuring and marketing success
How to re-envision your SharePoint intranet to match the larger vision of social business
Course instructor:
John Gerstner, ABC, is founder and CEO of Communitelligence, a social learning network for corporate communicators. He is a strategic communication consultant, thought leader and speaker specializing in internal communication, intranets, enterprise social networks and innovation. During his career, he built from the ground and managed an award-winning internal communications department for a global Fortune-100 company. Most recently, he led the redesign of a SharePoint intranet that included researching and recommending an ESN to help the company navigate an organizational restructuring.
