Category Archives: Communication Leadership

The story behind Cisco’s language simplicity crusade

The story behind Cisco’s language simplicity crusade

Complex, verbose, self-obsessed, jargon-rich language is an insidious pandemic in the world of corporate communications. But should we accept it as a given, or wage a silent war? Cisco Systems  chose the latter, and will share their battles and victories at an Oct. 29 Communitelligence webinar,  Change Your Business By Changing Your Words by Mark Buchanan,…Continue Reading

Dangerous Myth: Communication Equals Behavior Change

Dangerous Myth: Communication Equals Behavior Change

By Liz Guthridge Words matter. However, words and other aspects of communication do not reliably spur action. Those who want to believe that communication is the answer to everything—especially inspiring others to change their behavior—need to dispel themselves of this dangerous myth. For example, take the deadly safety defect that General Motors is grappling with…Continue Reading

Is Your Company Ready for Co-Creation? Interview with Preston Lewis

Is Your Company Ready for Co-Creation? Interview with Preston Lewis

Tell me and I may hear. Tell me and let me add my 2-cents and now it’s our decision; I’m all in. Yes, one of the most powerful and proven catalysts to engagement is simply involving employees in generating ideas that address an organization’s most pressing challenges. By opening up these important conversations to employees,…Continue Reading

Communication, Leadership and the Brain: 5 Questions for Liz Guthridge

Communication, Leadership and the Brain: 5 Questions for Liz Guthridge

That tiny little central cortex is a terrible thing to waste. Yet, we’re doing it every day, say neuroscientists delving deep into our craniums. “If we were running a marathon wearing too tight shoes and clothes, we’d pay attention to the blisters and the poor circulation and make fixes. But with our brain, we just accept sub-par…Continue Reading

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