PR and Media Relations

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The National Automatic Merchandising Association (NAMA) — the vending machine industry ass...
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It’s easy to play up the adversarial relationship between “Hacks” and “Flacks,” but the truth of...
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It is interesting that the word ‘consultant’ derives from the Latin, consultare, meaning to deba...
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I’ve been paying attention to the things that command attention, both of myself and others, and ...
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All of the meat processing companies have been slow to grapple with the growing pink-slime hullab...
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72andSunny’s mantra is “Be brave and generous.” Since 2004, the company has emb...
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Late last year, NASCAR lifted its long-held ban on liquor sponsorship, opening the door for Diage...
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I asked the students in my online Public Relations Techniques class, University of Maryland Unive...
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Yes, press releases still matter in the digital age. And while SEO helps broaden the digital foot...
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As I’ve previously written on my company’s blog, news releases, in most cases, are a worthless b...
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If your company still relies on traditional media outreach as the cornerstone of its storytelling...
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Most surveys tell us that the majority of editors and writers work largely by email and phone to ...
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 If you’ve taken my advice and employed the leaky faucet approach to PR, you’re writing a number ...
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It is my observation that media relations is one of the most misunderstood disciplines in a profe...
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I’ve worked as a journalist for more than 15 years and one of my greatest fears, for which I’ve ...
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The era of Big Data has arrived, and social media big data will be a huge trend this year. This ...
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In the October 5 edition of the New York Times, Julie Bosman wrote that the “curiously strong” Al...
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The February 7, 2005 issue of PR Week included an article on Peppercom’s $27 million campai...
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According to a news release from Pew Internet, a study being presented the week of Sept. 23, 2005...
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Did you happen to catch the Mary Thompson piece on CNBC business news on December 23 talking abou...
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