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Writing

Writing

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This is a bibliography of writing books I recommend in my seminars. You may order most of these b...
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Judy Gombita spotted this list of Great Literary Taunts: “A modest little person, with muc...
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One of the most debated questions in all of journalism is how to handle direct quotations. Journa...
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Dick Weiss of the St. Louis Post-Dispatch does some neat stuff on writing  in his Weiss on Writin...
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Writing good is a big deal these days. A bigger deal then math, according to my friends and I, bu...
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Thanks to the onslaught of technology and our need to constantly rush through everything, our gra...
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Be Brief One of the worst mistakes email copywriters make is trying to shove the entire story i...
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Here are six rules of thumb that will help you write a sales message that actually helps you mov...
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The value of this Business Plan process is the thinking that it forces you to do about your busin...
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Web writing is all about emotional impact. We’ve already said web writing is a direct selling env...
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The most important words on your web site are not the ones you wrote. Here’s my thinking on this ...
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Here’s a universal principle that frames the experience of writing for the web: “Form ever follow...
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If this is indeed the year of reading more and writing better, we’ve been right on course with Da...
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Are you a deluded writer? Stop! Before you answer that question, let me tell you about Brian Wan...
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I won’t lie to you.  The verb “to lie,” meaning “to recline,” is not the easiest verb in the Engl...
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Or would you rather just email me? A couple of readers have asked me about making “email” a verb....
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Refined Wisdom: Here’s what I think about making verbs into nouns.   Usually, there are so many b...
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Let’s rein in reign! Have you noticed how often you see these two words confused? Here’s a senten...
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This is a bibliography of writing books I recommend in my seminars:               ...
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Remember when Robert Novak (surprise, surprise) became upset with something James Carville said, ...
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