Allan J. Steinmetz is a frequent speaker on topics such as internal branding, external branding and advertising, integrated communication challenges and team alignment. He has spoken in front of International Association of Business Communicator’s Annual Conference, Information Technology Marketing Services Association’s Annual Marketing Directors Conference, American Marketing Association, Advanced Learning Institute’s Annual Internal Brand Conference, Marketing Week’s Internal Branding Summit and American Strategic Management Institute’s Internal Branding Summit.
In addition, Allan is CEO and founder of Inward Strategic Consulting, an internal/external branding, change management communications, team alignment and market research consulting firm with offices in Boston, Minneapolis, Chicago and San Francisco. He has over 30 years’ experience in marketing strategy, branding, change management, advertising and communications. His background includes work for Ford Motor Company, US Postal Service, Ericsson, Pitney Bowes, Campbell’s Soup, several High Tech companies and start-ups and professional services firms.
Prior to establishing the firm, he was Senior Vice President and Corporate Director of Marketing for Arthur D. Little, a premium management consulting firm; where he was responsible for the firm’s brand identity, business development, lead generation, advertising and communications. Prior to ADL, he was the Worldwide Director of Marketing and Communications for Andersen Consulting. Prior to Andersen he was with Young and Rubicam for ten years as Senior Vice President and Director of Marketing in a variety of management and new business roles.
