The era of Big Data has arrived, and social media big data will be a huge trend this year. This ...
I’ve worked as a journalist for more than 15 years and one of my greatest fears, for which I’ve ...
If you’ve taken my advice and employed the leaky faucet approach to PR, you’re writing a number ...
It is my observation that media relations is one of the most misunderstood disciplines in a profe...
Most surveys tell us that the majority of editors and writers work largely by email and phone to ...
If your company still relies on traditional media outreach as the cornerstone of its storytelling...
As I’ve previously written on my company’s blog, news releases, in most cases, are a worthless b...
Yes, press releases still matter in the digital age. And while SEO helps broaden the digital foot...
I asked the students in my online Public Relations Techniques class, University of Maryland Unive...
Late last year, NASCAR lifted its long-held ban on liquor sponsorship, opening the door for Diage...
72andSunny’s mantra is “Be brave and generous.” Since 2004, the company has emb...
I’ve been paying attention to the things that command attention, both of myself and others, and ...
All of the meat processing companies have been slow to grapple with the growing pink-slime hullab...
It is interesting that the word ‘consultant’ derives from the Latin, consultare, meaning to deba...
It’s easy to play up the adversarial relationship between “Hacks” and “Flacks,” but the truth of...
The National Automatic Merchandising Association (NAMA) — the vending machine industry ass...