In essence, the social Web, and all the tools and services it continues to spawn, has forever changed the game. There are PR firms that will adapt to meet the growing mass-market demand for Internet-based expertise and service, and there are many that will not.
So here’s an updated look at 10 PR trends driving the revolution, from PR 20/20 Blog.
The National Automatic Merchandising Association (NAMA) — the vending machine industry ass...
It’s easy to play up the adversarial relationship between “Hacks” and “Flacks,” but the truth of...
It is interesting that the word ‘consultant’ derives from the Latin, consultare, meaning to deba...
I’ve been paying attention to the things that command attention, both of myself and others, and ...
All of the meat processing companies have been slow to grapple with the growing pink-slime hullab...
72andSunny’s mantra is “Be brave and generous.” Since 2004, the company has emb...
Late last year, NASCAR lifted its long-held ban on liquor sponsorship, opening the door for Diage...
I asked the students in my online Public Relations Techniques class, University of Maryland Unive...
Yes, press releases still matter in the digital age. And while SEO helps broaden the digital foot...
As I’ve previously written on my company’s blog, news releases, in most cases, are a worthless b...
If your company still relies on traditional media outreach as the cornerstone of its storytelling...
Most surveys tell us that the majority of editors and writers work largely by email and phone to ...
If you’ve taken my advice and employed the leaky faucet approach to PR, you’re writing a number ...
It is my observation that media relations is one of the most misunderstood disciplines in a profe...
I’ve worked as a journalist for more than 15 years and one of my greatest fears, for which I’ve ...
The era of Big Data has arrived, and social media big data will be a huge trend this year. This ...
In the October 5 edition of the New York Times, Julie Bosman wrote that the “curiously strong” Al...
The February 7, 2005 issue of PR Week included an article on Peppercom’s $27 million campai...
According to a news release from Pew Internet, a study being presented the week of Sept. 23, 2005...
Did you happen to catch the Mary Thompson piece on CNBC business news on December 23 talking abou...
