50 Tips to Make Your Company's Blog Rock

• Highlight how not to do things; attacking ideas, not people.
• Create a video blog post by interviewing a successful client – this can a powerful providing authentic evidence of authority and credibility for both you and the client.
• Write articles for the different types of customers that are relevant for each of  your vertical markets.
• Brainstorm blog post topics with colleagues and management and create a list for future reference and planning.
• Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas.
• Look through your latest news releases for ideas.
• Enlist your colleagues to write on topics in your industry or market that they are passionate about.
• Develop a series of “how-to” blog posts.
• Turn the “how to” blog posts into short videos.
• When you have a great idea, go straight to your “add new” button and write the headline and save it as a draft or write it down before you forget it.
• Include a great iconic image at the start of the blog that catches the eye.
• Place Powerpoint presentations on your blog by embedding links from Slideshare.