BP – beyond petroleum — advertises in full-page spreads that “Actions matter, not words.” What caught my eye was the word “believe” in huge black type with yellow background.
Could all of our organizations benefit by ascribing to this pledge in our image advertising?! But excuse me. I digress.
Now, I first saw this BP advertisement a few weeks ago. Today, their actions are front page news.
The ad goes on to say, “That’s why BP has accelerated its actions to improve the operational integrity, safety, environmental performance and monitoring of its U.S. operations. BP will spend about $7 billion over the next four years to upgrade all aspects of safety at its U.S. refineries and repair and replace pipelines in Alaska. BP’s commitment goes further. Over the next five years, BP expects to invest around $30 billion in the U.S., allowing its more than 35,000 U.S. employees to help provide safe, reliable energy for the U.S., while increasing alternative energy options for the future. If you would like to know more about the actions we are taking to live up to BP values, please visit us at bp.com/valuesandactions.”
Good step. But 6 months after they were blamed for a huge oil spill? Today, all of this is hot news again and if you ask me, BP isn’t looking like the good guy.
http://www.comcast.net/news/index.jsp?cat=GENERAL&fn=/2006/08/07/450327.html&cvqh=itn_bp
Their website explains:
“BP Exploration Alaska acts in response to small spill, unexpectedly severe corrosion from a Prudhoe Bay oil transit line.
