Whether external or internal communication — and it’s often some of both — your senior leadership should be involved in your communication strategy. They should be a part of the plan and implementation from the start and throughout the project. Ask ROI. They addressed this subject recently and have made that presentation available for the asking.
How does ROI know that we need to engage senior communicators? The research is voluminous. Here’s a snapshot of just some of the research ROI has referenced in this presentation.
- 2003/2004 Towers Perrin Talent Surveys showed: “Senior leadership is a top ten driver of employee engagement in countries across the world and the number one driver of engagement in the U.S., U.K., France and Germany.
- International Survey Research, 2001, showed: “Regression analysis on survey data from over 350,000 employees worldwide, showed that quality of leadership in a company had the highest correlation to engagement levels.”
- Hewitt Associates research, 1999-2003, showed: “Measuring over a four-year period, companies with high engagement levels had an average Total Shareholder Return (TSR) of 20.2%, companies with moderate engagement had a TSR of 5.6%, and companies with low engagemetn had a negative TSR of – 9.6%.”
Their presentation makes the case that the senior leadership MUST be involved in communication matters. They review the characteristics of organizations that communicate change effectively and go so far as to say, “Working with senior leaders takes courage and patience.”
The presentation lists the greatest challenges to effective leadership communication, common business barriers to engaging senior leaders, they explore a team leadership exercise, and more.
To obtain your copy of this free PowerPoint presentation, contact Bobbi Padilla, bobbi@roico.com
The National Automatic Merchandising Association (NAMA) — the vending machine industry ass...
It’s easy to play up the adversarial relationship between “Hacks” and “Flacks,” but the truth of...
It is interesting that the word ‘consultant’ derives from the Latin, consultare, meaning to deba...
I’ve been paying attention to the things that command attention, both of myself and others, and ...
All of the meat processing companies have been slow to grapple with the growing pink-slime hullab...
72andSunny’s mantra is “Be brave and generous.” Since 2004, the company has emb...
Late last year, NASCAR lifted its long-held ban on liquor sponsorship, opening the door for Diage...
I asked the students in my online Public Relations Techniques class, University of Maryland Unive...
Yes, press releases still matter in the digital age. And while SEO helps broaden the digital foot...
As I’ve previously written on my company’s blog, news releases, in most cases, are a worthless b...
If your company still relies on traditional media outreach as the cornerstone of its storytelling...
Most surveys tell us that the majority of editors and writers work largely by email and phone to ...
If you’ve taken my advice and employed the leaky faucet approach to PR, you’re writing a number ...
It is my observation that media relations is one of the most misunderstood disciplines in a profe...
I’ve worked as a journalist for more than 15 years and one of my greatest fears, for which I’ve ...
The era of Big Data has arrived, and social media big data will be a huge trend this year. This ...
In the October 5 edition of the New York Times, Julie Bosman wrote that the “curiously strong” Al...
The February 7, 2005 issue of PR Week included an article on Peppercom’s $27 million campai...
According to a news release from Pew Internet, a study being presented the week of Sept. 23, 2005...
Did you happen to catch the Mary Thompson piece on CNBC business news on December 23 talking abou...
