If employees are so connected, why is it so hard to communicate with them?
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Over the years, I’ve developed a strategy tool that I call measurement-based planning. It may sou...
When Should We Measure Communications? Annual in depth surveys. Engagement and satisfaction surve...
A client recently asked me if I had a tool that would help her track and collect measurement data...
Unless you’ve been holed up in a cave for the past few years, you’ve probably had some kind of br...
Measuring the value of communication has always been important. Today, it’s become something of a...
I want to share another insight from my late friend and mentor, David Berlo. He always emphasize...
Assessing the state of communication at your company means gathering SWOT data vital to improving...
Maybe all the talk about the need for more measurement and research in PR and corporate communica...
Communication Measurement-ROI: A survey of research, best practices and ideas Four Steps to Demo...
Yahoo Answers recently asked people if they believed in Bigfoot. Bigfoot’s a hairy hulk that, leg...
Tourism Ireland is currently ranked the third largest national tourist board on Facebook, with a...
The era of Big Data has arrived, and social media big data will be a huge trend this year. This ...
If employees are so connected, why is it so hard to communicate with them? Click here to downloa...
Over the years, I’ve developed a strategy tool that I call measurement-based planning. It may sou...
We still need those web metrics mentioned and others to continue optimizing our websites, call-t...
When Should We Measure Communications? Annual in depth surveys. Engagement and satisfaction surv...
How’s that social media working out for you? All that conversation actually getting you an...
Creating a communications measurement plan that demonstrates substance and results doesn’t have ...
When you hear any of the following terms or words, make sure you ask the person using them what ...
The metric you choose communicates to your organization what’s important to you (the POWER...