A dominantly male platform, almost 70 percent, Google+ is slowly but surely attracting a more diverse user base. Big brands are taking notice and many have fully integrated the platform into their social media strategies for 2012. Is Google+ a part of your 2012 social media strategy? It should be!
Let’s examine a few of the brands to look in 2012 for social media insight.
H&M
Over half a million users have this brand circled on Google+. If you circle H&M you’ll see their fashion picks of the day, get access to style guides like their 2012 Denim Guide and engage with other fans of the brand by discussing questions like “What’s the first sign of spring? Caps, sneakers, sunglasses?”. Engagement isn’t quite what you’d expect if you had this many fans on Facebook – under 100 shares and around 100 +1s is common for their daily status updates.
