Lena L. West is an award-winning social media consultant, blogger, speaker,
journalist and technologist.
She is also the CEO & Chief Strategist at xynoMedia, a social media
consulting, implementation and development firm that helps women-owned
and led companies profit from the power of Social Media and the Internet. West
says, “What makes xynoMedia different is we don’t just offer some of the best
marketing ideas and strategy in the industry, we can uniquely identify with women
CEO’s. We know they need strategies that cut to the chase and produce results not
just now, but RIGHT now.”
As a certified technical expert, West learned about the intricate aspects of
computers and networking while consulting with Fortune 500 companies
such as IBM, Pitney Bowes, Philips Magnavox, Hyperion Software and MasterCard
International. After cutting her ‘technical teeth’, she founded xynoMedia in 1997.
West’s expertise has been widely acknowledged. She is the winner of several
business awards, among them: The Network Journal’s “40 Under Forty”, AlleyCat
News’ “25 Women of Silicon Alley”, The Women’s Congress’ Entrepreneurial
Champion for Women in Business and was dubbed an “Entrepreneurial Hero” by
NCWIT. West has also been featured as the cover story for publications such as The
Westchester County Business Journal and Black Enterprise.
A sought-after writer and speaker, West writes and speaks regularly about
the merits and potential pitfalls of social media. She communicates
her expertise about social media, web 2.0 and online technologies through Social
Media 360, her expert blog on FastCompany.com; her Seriously Social column and
blog for Entrepreneur Magazine; as well as feature articles for both InfoWorld and
Jupitermedia. She has spoken for the Overseas Private Investment Corporation
(OPIC), National Investor Relations Institute (NIRI) and Syracuse University.
A firm believer in the adage, “To whom much is given, much is required”,
West is deeply committed to her pro bono work as well. She sits on the
BlogHer Business Advisory Board, the Center for Women’s Business Research
Advisory Council and the National Advisory Board for The Women’s Congress.
She is a member of the Women Presidents’ Organization (WPO), 85 Broads,
Technology Executives Networking Group (TENG) and the Downtown Women’s Club
(DWC).
West strongly believes that social media is a catalyst to uniting the world’s
people and will continue to lead businesses and individuals toward greater levels of
environmental accountability, social responsibility and corporate transparency –
hence her passion for the medium.
xynoMedia’s goal is to help make social media easy to use, manageable and
worthwhile for women-led companies.
