$99.00
Online newsrooms have virtually replaced dual pocket, press kit folders stuffed with hard copy. But according to research, poorly designed online newsrooms damage corporate reputations. Find out if your online newsroom is hurting or helping your efforts to manage your organization’s reputation, and learn what you can do to improve the news and information section of your website through search engine optimization, RSS, email alerts, text notifications and GML. And find out how forward-thinking brands are engaging strategically with their stakeholders through social media, but converting those interactions to transactions on their own websites.
