Here it is: The Communications is Like Manufacturing Theory. Instead of the old “push” model—maki...
Here’s my fifth rule to write by: The 5’1” Editor from New Jersey Theory. To keep a strong connec...
My fourth “rule to write by” is The “Begin with the End in Sight” Theory. Before creating any com...
Judy Gombita spotted this list of Great Literary Taunts: “A modest little person, with muc...
Thanks to the onslaught of technology and our need to constantly rush through everything, our gra...
If your blog is boring, and there is another blog with similar content and enjoyable delivery, y...
In this interview, Paul talks about how to use storytelling as a leadership tool, ways that stor...
One hour is a short period of time, but within it you can prepare a great article of about 500 w...
Ian Lurie’s Conversation Marketing blog zeroes in on the keys to writing a headline for an ...
When you get right down to the nitty-gritty, only two things really count when striving for the p...
One of the dangers of writing is that we can fall in love with our words. Even the wrong words. A...
Remember when Robert Novak (surprise, surprise) became upset with something James Carville said, ...
Let’s rein in reign! Have you noticed how often you see these two words confused? Here’s a senten...
Web writing has, with few exceptions, put an end to the days of long-winded, verbose content, an...
Refined Wisdom: Here’s what I think about making verbs into nouns. Usually, there are so many b...
This is one we all can fall prey to: The Words Make Bad Lovers Theory. If you fall in love with a...
Why are we putty in a storyteller’s hands? The psychologists Melanie Green and Tim Brock argue t...
There are many wonderful people living the Gospel of the One-Pager that we can all learn from. ...
When you try to be persuasive in writing or speaking, you probably spend a lot of time crafting t...
Reading from a screen isn’t the same as reading from a piece of paper. I say this at the risk of ...
