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How to Unborify Your Blog Posts

How to Unborify Your Blog Posts

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If your blog is boring, and there is another blog with similar content and enjoyable delivery, you lose. Pack up your keyboard and go home. Unless, that is, you want to unborify it.

In this post, I will suggest three excellent techniques to hold your reader’s gaze. When you type it in Word, “unborify” has a red line under it because all new words face initial resistance. This post has already been through the unborifying process, so I hope you enjoy it!

Three(ish) techniques to unborify your posts

1. Inject humor into bland posts

Humor breaks through stubborn minds, making your content instantly more relevant and accepted. Not only that, but humor is funny.

I like to use the strikethrough jest. It works by inserting a funny, out of place “what if I wrote THIS” word or phrase in a sentence. Then, use strikethrough HTML to cross it out. Readers can see the ridiculous word, but you “fix it” and write the correct words after it, like this…

Michael Jordan plays with his hair basketball.

I am more successful than Darren Rowse several 6th graders.

I’ve noticed that women are hopelessly drawn to me chocolate.

These kinds of comments are laced with self-deprecating humor, which is funny when it’s used sparingly. Anyone can learn to add humor to their posts, but not many people do, that I’ve noticed, and it’s a mistake!

Make your readers laugh, and you will double their chance of sharing the article (there could be a study to back this up, but likely nobody’s read it because it’s boring).

2. Add in a relevant quote … or seventeen

Quotes are frustrating to me. Some quotes say more than a 1000 word blog post can. But instead of being jealously distant, bloggers are better off using them.

A relevant quote that coincides with your content is a nice break from the paragraph, paragraph, paragraph format. If it’s from a well known author and you’re not as famous, it serves as a credibility boost. You can even throw your own quote in a special box to highlight it.

“Quotes are good.”—Stephen Guise

Tip: Don’t add seventeen quotes to your post unless it is titled “The Seventeen Greatest Quotes From Ernest Hemingway.” Quotes are more powerful individually than in packs, so use them with care.

3. Build anticipation

People love anticipation. If the Summer Olympics were held twice a year, I wouldn’t be so darn excited about them every time. When you read in a blog post’s title that you’re failing to make a key revision to your blog, you want to find out what it is. List posts are filled with anticipation because you wonder what each list item says.

You can claim you have secrets, make promises, reference later parts of the article in the beginning, and structure your article to build to a climax. If you split an article into two parts, part II will have extra anticipation built in automatically. Anything that leaves your readers wondering what’s next is going to add valuable anticipation to your content.

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