Click to enlarged infographic view.
Results of the third annual APCO Worldwide-Gagen MacDonald employee engagement study, which specifically looked at the usage and impact of internal social media within corporations, are now available.
After surveying 1,000 U.S. employees, it’s clear organizations are increasingly making use of internal social media (ISM) as leaders recognize the many business advantages of successful ISM programs.
Survey respondents said:
- they have more confidence in companies that use ISM
- a company’s use of social media demonstrates innovation
- use of social media builds brand ambassadors
- they will forego a job at a company that bans social media
Check more findings and learn more at Gagen MacDonald.
The infographic above illustrates what characterizes a successful internal social media strategy – one that drives innovation, improves employee retention, increases collaboration and delivers measurable ROI.
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