James R. Gregory is founder and CEO of CoreBrand, a global brand strategy and communications firm based in Stamford, Connecticut, with offices in New York, New York, Minneapolis, Minnesota, and Los Angeles, California. With 30 years of experience in advertising and branding, Jim is a leading expert on brand management and is credited with developing strategies for measuring the power of brands and their impact on a corporation’s potential financial performance. Most notable of the tools that Jim has developed is the Corporate Branding Index® (CBI), a quantitative research vehicle that has continuously tracked since 1990 the reputations and financial performances of over 1,200 publicly traded companies in 47 industries. CoreBrand uses the CBI to help clients recognize how their brands compare with industry peers and how communications can impact corporate reputation and financial performance, which includes stock price and revenue growth. Jim is a brand council member for Bristol-Myers Squibb and is a frequent speaker on the topic of the financial benefits of communications and brand management. Recent speaking engagements include the Conference Board, the Association of National Advertisers, and the National Investor Relations Institute. Jim has written four books on creating value with brands: Marketing Corporate Image, Leveraging the Corporate Brand, Branding Across Borders, and The Best of Branding. His latest white paper, Driving Brand Equity and Accountability, was sponsored by Barron’s and published by the Association of National Advertisers. Jim can be reached directly at 212-329-3055 Jgregory@corebrand.com.
