In essence, the social Web, and all the tools and services it continues to spawn, has forever changed the game. There are PR firms that will adapt to meet the growing mass-market demand for Internet-based expertise and service, and there are many that will not.
So here’s an updated look at 10 PR trends driving the revolution, from PR 20/20 Blog.
Deloitte LLP has posted its third annual chairman’s Ethics and Workplace Survey. I say tha...
Deloitte LLP has posted its third annual chairman’s Ethics and Workplace Survey. I say tha...
U.S. companies spent an estimated $67 billion on training in 2011. Some have been more creative ...
When most people get an interview, the following goes through their heads: -I’m just happy to get...
Many executives and politicians spend so much time trying to figure out what reporters want in th...
My second job was in a large corporate environment, and I had been given the responsibility to pr...
As charities face escalating fundraising challenges, the need for corporate sponsorships is like...
Words and phrases including “blog,” “wiki” and even “chat room̶...
I’ve quoted my friend and mentor, David Berlo, numerous times in this column. Here’s one of his m...
As a board member of the Neighborhood Writing Alliance, a Chicago arts and literacy nonprofit, it...
Clearly, there are basic ‘hygiene’ factors that companies need from their comms peopl...
… if I were hiring a “Universal PR professional” to guide strategic communications in 2013 ...
I’ve been paying attention to the things that command attention, both of myself and other...
Don’t have a holiday or awareness week to target with your news? Why not just create your ...
The real-time Web has opened an opportunity for anybody to inject ideas into a breaking news stor...