When most people get an interview, the following goes through their heads:
-I’m just happy to get this interview.
-I’ll be happy to get THROUGH this interview.
-I’m most concerned with the questions.
-I’ll be happy if I don’t embarrass myself.
-Maybe this interview will help me, my company, or product. I’ll worry about that later.
-I guess this will just be good to have on my web site.
Don’t be like the masses. Successful people leverage media interviews.
As for the definitions of leverage, in the physical sense, leverage is an assisted advantage. As a verb, to leverage means to gain an advantage through the use of a tool. You are doing both with interviews. You have an advantage because you were just given a platform to speak to thousands or millions of people. If you were given a platform like that, would you just throw it away? If I told you that I’d give you a free 30 second ad on cable news, I bet you’d spend weeks trying to figure out how to make something great for that ad. Any time you are featured in the media, it is a potential ad for you or your company. I’m not saying you should sound like an ad, but understanding this concept is half the battle.
As a verb, we said that leverage means to gain a advantage through the use of a tool.
Can you guess the tool here?
The MEDIA!!!
