Buy Leads , RDP , SMTP , Cpanel
Buy Leads , RDP , SMTP , Cpanel
Buy Leads , RDP , SMTP , Cpanel
13 Traits PR Pros Need to Thrive in a Corporate Environment

13 Traits PR Pros Need to Thrive in a Corporate Environment

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Clearly, there are basic ‘hygiene’ factors that companies need from their comms people: strong written/verbal skills; excellent conversational and presentation skills; an eye for design; awareness of communication technology trends and corresponding audience reach strategies.

However, a good PRO will always stand out on a number of more complex, intuitive and leadership levels and I would proffer the following attributes:

1) Acts as strategic and trusted advisor to the leadership team (including the CEO, CFO and commercial and functional heads); contributes with authority to strategic corporate discussion and works on his/her track record to be viewed as a contributing equal;

2) Through accumulated insight and marketplace persceptiveness, may be in a truly unique position within any organisation to ‘Bring the Outside World’ in to corporate thinking, ensuring sound future governance and guiding strategies that help protect any company’s future ‘Licence to Operate’ in the open, global marketplace;

3) Is an astute and credible diplomat, able to navigate elegantly through all layers and across all organisational silos to inform, to encourage collaborative thinking and to galvanise operational solutions to any issues or opportunities faced by a company in its public and employee dealings;

4) Intuitively understands and bridges the interdependency between internal and external reputation and has astute command of the theory and tools/practice of its delivery;

via Joanna Lund. Owner, Reputation Matters Ltd., in LinkedIn Answers linkedin.com

What attributes would you add to this list?

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