Starting now and lasting well, forever, technology and empathy are now part of your business strategy. To what extent disruptive technology impacts your markets, will depend on your industry and the rate of adoption within it.
Your priority areas include understanding…
1. Social Networks from Facebook to Twitter to Google+ and how they’re connecting to influencers and businesses
2. Geolocation check-in services such as Foursquare and Facebook location updates to share locations and earn rewards or opportunities for discounts
3. Crowdsourced discounts and deals including Groupon and LivingSocial and what’s valued and why
4. Social commerce services like Shopkick and Armadealo and how they create personalized experiences that are worth sharing
5. Referral based solutions like Yelp, Service Magic, and Angie’s List to make informed decisions and how shared experiences can improve your business, products, and services
6. Gamification platforms such as Badgeville and Fangager, and why rewarding engagement improves commerce and loyalty
