Crisis management requires more than an apologetic press release or a CEO’s disingenuous appearance on CNN.
News goes viral in a flash. Companies must be ready to respond to disasters swiftly and decisively, using all platforms to communicate with the public.
Most importantly, companies that make mistakes must sincerely accept responsibility for their actions — not distance themselves from them.
There’s no cure-all method to remedy company crises, but there are lessons to be learned from past successes. Here are examples of nine companies that saved themselves — and their precious brands — in the most dire of situations.