There is no “normal” timetable to accept a change. Each person in every organization is unique. Things that bother some people don’t faze others. The same is true when it comes to the timetable that people have in terms of experiencing the four stages of a corporate change – awareness, understanding, acceptance and embracing the change. Select employees will understand, accept and embrace it once they are aware of the change, while others will take months, years or may never fully embrace it.
During the strategy development, establish the long-term vision for your change marketing program and short-term checkpoints. By setting short-term checkpoints you will help manage expectations on how quickly you can expect change to happen. You will also be able to reward and recognize your team for short-term achievements. In addition, you will have the opportunity to tweak any communications or programs that are not delivering results.
