Among the recommendations to businesses when creating and distributing social media policies for employees are the following six points:
1. Know and follow the rules: All of your employees should be urged to read your social media policies and guidelines, and you should make it perfectly clear what is considered inappropriate, being assured that such acts will not be tolerated.
2. Be respectful: The board suggests that your policy explicitly state that employees should be “fair and courteous to fellow associates, customers, members, suppliers or people who work on behalf of the employer.”
Related: 5 Steps to Creating a Social Media Policy
3. Be honest and accurate: This includes never posting information or rumors that are known to be false.
4. Post only appropriate and respectful content: Specifically, maintain the confidentiality of company trade secrets and private or confidential information; express only personal opinions; don’t represent yourself as a company spokesperson without permission.
