Mission statements don’t have to be dumb. In fact, they can be very valuable, if they articulate real targets. The first thing I’d do is forget the exact words and remember the reason for a statement in the first place. In 2006, Wilson Learning surveyed 25,000 employees from the finance and tech industries. Respondents said they wanted a leader who could “convey clearly what the work unit is trying to do.” The same applies to mission state-ments, which set the tone. Employees, vendors, and clients don’t get stoked by fuzzy mission statements. They will line up behind concrete goals.
via fastcompany.com
Email Nancy Lublin, the CEO of Do Something, with your nominees for best and worst mission statement.
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