Here’s how the 1% have done it (color coded).
#1 Create a No Retribution Social Media Policy
Most leaders forget that employees become cynical over time. Policies come and go. Some die; some are ignored. The 1% start with a social media policy that their employees comment on publicly. This gives ownership of the policy to everyone in the organization.
A no retribution clause enforced by the executives of the organization is a must. No exceptions. If the employee follows the policy, then he or she cannot be punished. In fact, most of the 1% hold up the employees’ actions publicly as if to say, “See, we’re serious about recognizing your rights”.
P.S. Some policies read: “Don’t be stupid,” and leave it at that.
#2 Make your Subject Matter Experts Heroes
Every company has at least a few of them. They are the people that you look at and say Wow, how do they do it? The 1% promote their subject matter experts (SME) internally and externally. They make their SMEs into industry celebrities, which attracts fans (customers), which attracts revenue.
Sites like Triberr make promoting SMEs easy because they create an active and cooperative ecosystem system that helps promote and foster relationships and content.
#3 Build Your Community
We are moving toward a business environment of commercialized, social communities. That business organization, or any organization for that matter, is as much a social organization (consisting of internal and external collaborative communities) as it is an economic organ.
Today, companies are erecting the scaffolding for employee and customer communities to better understand and connect with them. These social support networks provide the organization with far less expensive resources (the crowd of employees, customers and partners) to execute on the objectives of the organization.
Here are a few favorites.
#4 Enlist Partners and Suppliers in Your Organization’s Supply Chain
Everything comes down to the quality of relationships – intangible assets that are the most important to an organization but the most difficult to understand. Social organizations understand how to establish support networks that benefit each party.
