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Back to Face to Face: How to Re-ignite Your Manager Communication Program – Roger D’Aprix

Back to Face to Face: How to Re-ignite Your Manager Communication Program - Roger D'Aprix


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Ok, if we professional communicators would all come clean, we would admit we’ve been paying a lot more attention to the sexy new digital communication workplace tools than we have to that oldest but most important social medium, face-to-face communications.

Unfortunately, practice and research says ignoring manager communication is a bad idea. In the midst of so much change, workplace stress, confusion and mistrust, there is a powerful human case to be made for attending to this most basic kind of communication. Gallup research shows that “managers from hell” are creating active disengagement, costing the U.S. an estimated $450 billion to $550 billion annually.

According to ROI Communication’s annual benchmark survey:

  • One in four managers is not considered a credible source of information
  • Only 55% offer recognition and appreciation for a job well done
  • Only 25% clearly understand their communication role (which coincides with the fact that only 27% receive communication training), and
  • Only 18% are measured for communication performance in their performance reviews

Roger D’Aprix has been preaching the face-to-face communication mantra since he was a communication manager at Xerox in the late 1970s. He’s convinced today’s workers want and expects more than command and control, top-down communication. In fact, if face-to-face communication is failing, there is an excellent chance that all of the other forms of communication in the organization are also failing.

Drawing from his new book, Creating an Engaged Workforce: the Face-to-Face Communication Toolkit, Roger will arm you with the basic strategies and tools to either launch or reignite your organization’s manager communication program in ways that will prepare them to fulfill the all-important role of interpreter for their people. It’s time to fire up your face-to-face communication program.

What You Will Learn:

  • Why human satisfaction with work and business success both demand a face-to-face strategy for delivering critical issues to employees
  • How to build the business case and form the key team you need to seriously impact face-to-face communication in your organization
  • Why too many face-to-face communication programs fail and the secret sauce of those that sing 
  • The key tools and processes you need to make your face-to-face communication program a winner

Presented by:

rogerRoger D’Aprix is internationally known as a practitioner in the theory, strategy and practice of employee communication. His ground-breaking work at Xerox Corporation beginning in the 1970s qualifies him as one of the pioneers in employee engagement. As a communication consultant, lecturer and author he has assisted scores of Fortune 500 companies in developing their communication strategies and designing their communication training.

In 1998 IABC named him ‘one of the most influential thinkers in the communication profession in the last 25 years.’ He was named an IABC Fellow, that organization’s highest honor, in 1978. For 15 years he held senior positions with two of the leading human resources consulting companies. He served as vice president and global practice leader for Towers Perrin’s human resource communication practice and as principal and service developer for Mercer Human Resource Consulting.

Before that, he led employee communication for Xerox Corporation and held executive communication positions at General Electric and Bell and Howell. Presently, in addition to his own consultancy, D’Aprix & Co., he is affiliated with ROI Communication as a member of its advisory board. ROI is a global consultancy that specializes in internal communication strategy and practice. He divides his time between residences in Rochester, New York and New York City.

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