A new generation of online tools can amplify the voice of business leaders and individuals and turn them into thought leaders with amazing speed.
Blogs, podcasts, digital video and social networks enable business people to bypass expensive advertising and media gatekeepers and take their messages directly to their stakeholders.
With expertise, dedication and savvy use of search engines and syndication, you can now reach a targeted audience with minimal cost and waste.
This webinar introduces the most popular social media concepts and provides step-by-step advice on how to put them to work.
What You Will Learn:
- How to choose from among more than a dozen social media options to fit the tools to your strategy
- Secrets of gaining traffic, search-engine visibility and business
- Why search engines love blogs
- How to use syndication to turbo-charge readership and awareness
- Debunking myths about ROI
- Matching social media to business strategy
- Packaging content for maximum visibility and search engine impact
- Read Q&A with Paul Gillin on social media marketing and becoming an influencer.
- Read excerpts from Secrets of Social Media Marketing
Paul Gillin is a veteran technology journalist with more than 24 years of editorial leadership. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld. Currently, he writes the social media column for BtoB magazine. His critically acclaimed new book, The New Influencers, is about the changes in markets being driven by the new breed of online publishers. Published by Quill Driver Books in spring, 2007, it is in its third printing. His second book, Secrets of Social Media Marketing, will be published in the fall of 2008.
Paul specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. He is particularly interested in social media and the application of personal publishing to brand awareness and business marketing.
Paul is an accomplished speaker and media spokesman. He has keynoted more than a dozen technology conferences, including annual user group meetings for IBM, Oracle, Cognos, Business Objects and J.D. Edwards. He has also spoken at scores of other events about technology trends and social media.
His ability to translate complex technology topics into plain English has made him a favorite source for journalists. He has been widely quoted in newspapers and on the airwaves, including appearances on CNN, PBS, Fox News and MSNBC.
Paul is a research fellow at the Society for New Communications Research and he chairs the social media cluster of the Massachusetts Technology Leadership Council. He blogs at http://www.paulgillin.com.