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Best Practices in Employee Communication Measurement

Best Practices in Employee Communication Measurement


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Learn how to conduct a communication audit that will provide the hard data you and your management need to make the right decisions.  

Scrambling to meet the next deadline for the employee pub. Running e-mail copy through the approval ringer. Tying up all the logistical loose ends for next week’s town hall meeting. There’s plenty to keep you busy when you work in employee communications. But are you sure the tactics you’ve chosen are the best ones for reaching employees? And what about strategy? What do employees really need to know to do their jobs?

Before you spend scarce company resources on employee communications, you’d better know the answers to these and many other questions. And a communication audit can give you those answers.

Why a communications audit? How does it work? How can it help boost the bottom line? Where to focus? What to ask?

This session answers all these questions, plus gives you an inside look at how one company audited its employee communications program, what they learned and how they applied their learnings. Hear from the communicator who led the project and the measurement experts who helped her succeed.

In just 90 minutes, you’ll learn how to conduct a communication audit that will put your program on the right track.

Key learning topics:

  • How to make the decision to conduct a communication audit — often the most difficult step in the process — and how to sell management on the idea
  • How to know what communication issues to focus on
  • How to write powerful questions that reveal the most useful information
  • How to analyze data, so you know the most important items to act on
  • How to develop and implement a plan of action — the greatest benefit of a communication audit

Plus: Robert, Katrina and Kim answer real-world questions on:

  • The pros and cons of Web surveys vs. paper
  • The percentage of responses should you expect in a survey and how to ensure a statistically significant number of responses
  • Recommendations on alternate communication channels, such as blogs and wikis
  • How to learn if your employees really want to end their employee newsletter
  • The real costs behind a communication audit 

About your seminar leaders:

  • Robert5cRobert Holland, ABC, Holland Communication Solutions, has more than 17 years of experience in organizational communications, including employee communication planning, publication management, consulting, media relations and change communication. He is co-leader of the Communitelligence Internal Communications community and a frequent contributor to several national and international professional journals, including the Journal of Employee Communication Management. His column “Communication at Work” appears on the Business Channel of every two weeks. He is author of Prove Your Worth: The Complete Guide to Measuring the Business Value of Communication, published by Ragan Communications. Robert earned IABC accreditation in 1992. His bachelor’s degree in mass communications is from Virginia Commonwealth University in Richmond, Va.
  • Katrina Gill is president and founder of Gill Research LLC, a full-service research and consulting firm specializing in communication metrics, audits and employee/organizational research. Katrina has more than 14 years of diverse research experience, from the planning and development of projects through the presentation of results and recommendations for action. Katrina is formally educated in research methodology and has completed post-graduate study on a doctoral track in clinical psychology at the University of Missouri. A frequent speaker, workshop leader and author on strategic research and measurement, Katrina has taught undergraduate and graduate-level courses. She is a member of the American Marketing Association and the International Association of Business Communicators.
  • Kim Hall is a communications consultant with Wells Fargo & Company, supporting internal communications for a division of 5,500 employees. She partners with managers in business units, human resources, marketing and public relations to develop integrated communication strategies that help the organization meet its goals. With 10 years in communications in the corporate and nonprofit sectors, Kim has worked on fundraising campaigns, grant writing, newsletter production, change communications and communications measurement. She has a bachelor’s and a master’s degree in English and is a member of the International Association of Business Communicators. 

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