Eye on ROI: FedEx Employee Communications

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How and why FedEx Employee Communications moved from focusing on creating more news to creating better business outcomes.

This webinar features Terry Simpson, head of employee communications for FedEx Express. After conducting a global communication assessment, Terry and her colleagues decided that the communication function needed to focus more on creating business outcomes rather than distributing more news. Working with FedEx Express leadership she identified and conducted a project in Los Angeles to improve US export volume through better managed communication. The result: 15% increase in volume and 23% increase in revenues with an overall 1,400 ROI.  

What You Will Learn:

  • How to work with senior leadership and a lot of data to identify opportunities to improve performance through better managed communication
  • How to search for opportunities within the white spaces—the areas between functions and disciplines
  • How to bring disparate groups together to improve performance through enhanced communication
  • How to recognize root causes of performance problems
  • The powerful role rewards play in communicating what’s important
  • How to take a success and create an even bigger one with five more locations.

Questions that are answered:

  • What’s the difference in managing communication to create output—a distribution business—and managing it to create outcomes—a solutions business?
  • Is there a role for traditional communication practitioners in this process?
  • What additional skills and knowledge do I need to move to this new level?
  • How do I get started?
  • How do I pick the right project that practically assures success?
  • What’s in it for me if I make the shift?  More money? More career opportunities?  More fame?
  • What’s the best way as a communication manager to move from output to focusing on solutions?
  • What did FedEx stop doing when it embarked on this project?   This goes to the question of staffing – were additions made to the department?
  • Did you use any formal media channels to bolster your face-to-face solutions processes?
  • Where do you go to get training to lead your department in this direction?   What disciplines should you study?
  • What pushback do you hear from communicators when you present this message? What’s the best way as a communication manager to move from output to focusing on solutions? 

 

Who Should Purchase:

  • Communications professionals who want to enhance their partnership and value to the business.

Instructor:

Jim_ShafferJim Shaffer is one of the world’s leading thought leaders, consultants and authors, helping businesses engage their people to achieve ultra-high levels of organizational performance. His book, The Leadership Solution (McGraw-Hill), has been hailed by leading CEOs as “invaluable for someone wanting to lead an organization into the future” and a “practical common-sense look at how leaders use communication to solve business problems.”

Jim’s focus is on improving people performance: helping business leaders execute better by creating engaged people, who think and act like business owners. He blends his unique background in general management, product line management, organizational change and communication management and helps clients get at the root cause of people performance problems. His track record includes significant, quantifiable improvements in quality, service, costs, productivity and speed through a more engaged workforce.

Terry Simpson has worked in the Communications field for over 30 years in every area including broadcast, video, print, web sites, event management, strategy and content development.  Terry is leading the change at FedEx Express and using communication solutions to solve business problems.

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