My eleventh rule to write by is the $64,000 Word Theory. Many people choose longer, more complex ...
My next rule to write by is the Misplaced Passion Theory. When people are passionate about a subj...
Or would you rather just email me? A couple of readers have asked me about making “email” a verb....
My seventh rule to write by is The Gruel Theory. When writing a document that will be reviewed by...
I won’t lie to you. The verb “to lie,” meaning “to recline,” is not the easiest verb in the Engl...
I love outlines. Most of my writing starts with an outline, which becomes the functional framewo...
If this is indeed the year of reading more and writing better, we’ve been right on course with Da...
Here’s my sixth rule to write by: The Few the Proud Theory. Rare is the communication that can’t ...
Thy landing page shalt have but one goal, and the number of the goals shall be one. Not two, not ...
Ask any journalist and they can tell you about the 5 Ws and an H. Any solid news story covers th...
Be Brief One of the worst mistakes email copywriters make is trying to shove the entire story i...
People have a love/hate relationship with Twitter – it’s either the best thing since sliced bread...
Are you a deluded writer? Stop! Before you answer that question, let me tell you about Brian Wan...
6. Passive voice is always wrong. Wrong! Passive voice is when you don’t name the person ...
Here’s a universal principle that frames the experience of writing for the web: “Form ever follow...
The most important words on your web site are not the ones you wrote. Here’s my thinking on this ...
Web writing is all about emotional impact. We’ve already said web writing is a direct selling env...
One of my writing coaching clients sent me a link to a blog post about exclamation points. I was ...
Corporate communicators would do well to read and heed this advice from a Jan. 11, 2013 article i...
Let’s talk links. That’s right, web links. Because most of the links we see on intranets and empl...
