yson Foods is making a a real world impact through its social media participation.
Tyson offered to donate 100 pounds of food to a food bank in Austin, TX for every comment left on its Hunger Relief blog. They filled the truck in less than 6 hours and the post has more than 650 comments to date.
According to Ed Nicholson, Director of Community and Public Relations at Tyson Foods, Tyson measures its social media success “by the people with whom we’re building relationships and engaging in conversation. I personally believe social media attract a greater concentration of the people Seth Godin refers to as ‘sneezers,’ people who have the credibility, the networks and the capacity to spread stories far and wide. I want to see our company engaged with these people.”
Read the full article on Disruptology Blog.
