Communication Measurement-ROI: A survey of research, best practices and ideas
-
Four Steps to Demonstrating Communication ROI . CW World On-Line. by Jim Shaffer, IABC Fellow. I’ve never met a senior business leader who didn’t want to …
-
Angela Sinickas video on communication’s ROI
-
Communication ROI: how do organizations measure communication against corporate objectives? – Entrepreneur.comThe tracking and measurement of any marketing program has always been difficult, time-consuming and limited at best. Metrics can be even more elusive for marketing communication, and, in many cases, measurement methods are even inadequate or misleading.
-
A Business Case for Internal Communication