We got a chance to take a look at the guide, which takes the form of a comic book but also includes narration from a speaker (in a cool Australian accent too). It starts with the very basics – like “what is Facebook?” – but eventually moves into much more complex issues like “what if my [personal] blog post is critical of Telstra?” To-date, the company says that 12,000 of its employees have completed the course. Here’s a quick introduction:
Speaking of the decision to publish it on the Web, Telstra says that “while this communications environment has risks for corporate entities and individuals alike, we believe that with the right training and policy support the potential benefits far outweigh the risks … We have decided to open up this course to the scrutiny and feedback of the ‘outside world’ as it may assist other organisations and help raise the level of awareness about social media with staff.”
