There are many wonderful people living the Gospel of the One-Pager that we can all learn from. A few examples:Strategy to Performance Dashboard Downloadable, this SlideShare tool from BlueOcean gives you 9 pages of templates to fill in.One Page Business Plan from lifehacker.comOne Page Job Proposal for getting a new job
Build a One Page WebsiteTo find more on your own, simply Google “one page (fill in the blank)” for whatever you’re seeking. Somebody out there has created a one-pager for just about everything!Don’t Just Copy the Templates: Develop a One-Pager Skillset
To truly live the Gospel of the One-Pager, don’t just search for specific one-pagers. Look across all that you find for patterns:• What do all these one-pagers have in common?• How do the get to the crucial stuff while editing out the noise?• How are they packaged?• etc.Among other things, you’re likely to find:
• They all have one key point, and no more!
• Everything else is compelling storytelling to support that key point
• They target the audience’s head (thinking), heart (feelings), and hands (action)Once you begin to practice what most one-pagers have in common, you will have forever harnessed the Power of the One-Pager. And that’s a superpower that will serve you well, everywhere!
Read full article via simplerwork.blogspot.com
Web writing is all about emotional impact. We’ve already said web writing is a direct selling env...
The most important words on your web site are not the ones you wrote. Here’s my thinking on this ...
Here’s a universal principle that frames the experience of writing for the web: “Form ever follow...
If this is indeed the year of reading more and writing better, we’ve been right on course with Da...
Are you a deluded writer? Stop! Before you answer that question, let me tell you about Brian Wan...
I won’t lie to you. The verb “to lie,” meaning “to recline,” is not the easiest verb in the Engl...
Or would you rather just email me? A couple of readers have asked me about making “email” a verb....
Refined Wisdom: Here’s what I think about making verbs into nouns. Usually, there are so many b...
Let’s rein in reign! Have you noticed how often you see these two words confused? Here’s a senten...
This is a bibliography of writing books I recommend in my seminars: ...
Remember when Robert Novak (surprise, surprise) became upset with something James Carville said, ...
Sorry, Emerson, being consistent is not the hobgoblin of small minds. Of course, if I have it rig...
Refined Wisdom: Sometimes editors get bad design because they keep asking for something different...
The other day, I found myself thinking about all the ways we use words. Scratch “all!”...
The second most frequently asked question I receive is “Where can I find good humorous mate...
Can’t tell a joke? No problem. Use simple types of humor that don’t require any special c...
Instead of checking email continuously and from multiple devices, schedule specific email time d...
Humor is a powerful communication tool. It can gain attention, create rapport, and make ideas mo...
2. Always prefer the plain direct word to the long, vague one. Don’t implement promises, but kee...
How are you gathering data and intelligence from your employees, peers and bosses to make smart ...