Social networking sites give us the opportunity to share something interesting and meaningful, but staying active on these sites is difficult. Look back on your recent tweets, Facebook status updates, blog posts. Do you find this material interesting and relevant? If you don’t, chances are others won’t either. If you find yourself posting just for the sake of posting, you may be experiencing this fatigue. Engaging in content and interacting with other users, rather than shooting out content blindly, is the key to combating social media fatigue. Social engagement is more than just content—it’s about getting involved in a conversation.
Find ways to integrate all of your social media platforms into one tool to make things easier. Using Hootsuite, or another social media consolidation platform, is one way to do this. It’s also important to keep track of where your time is being spent. Set up a routine and make appointments with your social networking sites. Set aside two hours (or however long) in the morning for blogging, scheduling tweets and updating LinkedIn/Facebook/Google+, etc. Later, pick a part of the day where you can cut loose and catch up on things. Pop into each network for five to 10 minutes to survey activity and reply to what you need to. Getting into the habit of tracking your time on social media sites takes persistence before you see results.
