The University of Southern California’s Annenberg School for Communication has released their fifth Public Relations/Communications Generally Accepted Practices (GAP) Study. GAP is one of the most, if not the most, comprehensive studies of key issues impacting PR practitioners. It provides data addressing such key questions as, how much companies spend on PR and their PR agencies, how the PR organization fits within the overall organizational structure, and respondents’ attitudes about, and budgeting for, PR measurement and evaluation.
The report shows there is a sharp correlation between where the PR function reports within organizations and its adherence to best practices. The higher up the organizational chart the PR function reported, the better that organization and its PR performed against the 13 best practices the study’s authors identified.
View the 2007 PR GAP V Study: http://www.annenberg.usc.edu/CentersandPrograms/ResearchCenters/SPRC/PrevGAP.aspx
