So often communicators surrender to time and budget challenges jumping into tactics or solutions without ever conducting a complete communications assessment. But without a baseline, it is nearly impossible to measure the success of ones efforts. It is also more challenging to demonstrate ones strategic abilities. Thus, communicators cannot afford to not conduct a complete communications assessment.
What You Will Learn:
- Why it is crucial for communicators to take time out to conduct a communications assessment and understand business needs.
- What formal and informal communications assessment tools/tactics will support your time and budget.
- How much time and budget is required to support formal and informal communications assessment tools/tactics.
- How to effectively communicate your assessment findings.
- How to leverage your findings to create a solid communication strategy and plan.
- What lessons can be learned from real world communications assessments conducted for NEC, Adidas-Solomon, UOP, ServiceMaster and other leading organizations.
Who Should Attend
This session is perfect for any level of experience, from those who are just starting in the field or those who have never conducted an assessment, to seasoned communication veterans.The seminar is designed for communication professionals who want to take their programs to the next level or arm themselves to move from tactician to strategic planner. Size of organization does not matter. It is especially suitable for individuals in:
- Internal and Corporate Communications
- Public relations
- Media Relations
- Public Affairs
- Marketing
- Small and mid-sized business leaders
- Corporate executives who are new to communication and measurement
Presented by:
Julie Baron is Principal of COMMUNICATION WORKS. She has over 18 years of communications experience. Julie is a resourceful communications strategist with demonstrated ability to work internally within the organization, as well as externally within the community. Her functional expertise includes executive/employee communications, speech writing, cultural awareness and marketing communications.With a proven track record of positively impacting financial and operating results through communication, Julie’s client list includes Abbott, adidas-Salomon, HUB International, National Association of Realtors, Revell, and Pepsi Americas. Prior to opening the doors of COMMUNICATION WORKS, Julie held senior level communications positions for NEC Technologies, Inc. and Motorola, Inc. She also has agency experience.Julie has published several communication and training articles and has lectured on communications topics including CEO communication, culture development, global communication and internal marketing. She’s been recognized for her leadership abilities, team focus, creative strategy, execution and effective working relationships.An active member of the International Association of Business Communicators (IABC), Julie has held many volunteer leadership positions including president of the IABC/Chicago chapter, the association’s second largest chapter worldwide. Julie graduated from Northwestern University in Evanston, Illinois, with a master’s degree in communications. She holds a bachelor’s degree in broadcasting from SUNY Buffalo.
Sean Williams is the owner of Communication AMMO, Inc. He helps leaders improve their communication skills, build strategic communication plans, strengthen internal communication capabilities and effectively measure the results. His clients include the Federal Reserve Bank of Cleveland and KeyBank. Follow him on Twitter at @CommAMMO.
Most recently, Williams was vice president of Corporate Communications for a financial institution, leading the internal communication, and internal and external public relations measurement and evaluation functions during the height of the financial crisis.
Previously, he was manager of Editorial Services for The Goodyear Tire and Rubber Company, responsible for internal communication and video production, photography and event production management. While at Goodyear, Williams lead the team rebuilding the corporate intranet, using editorial content from around the world. He also served as the primary internal communication consultant to the company’s senior leadership and produced videos and still photography for a variety of external and internal constituencies.
Susan D’Alexander, ABC, is Senior Communications Consultant at Motorola Global Communications. Susan has a 25-year career with Motorola with more than 18 years experience in communication management, including corporate, HR, marketing and corporate social responsibility communications. Susan is a member of the International Association of Business Communicators (IABC) earning an accredited business communicator (ABC) certification in 2008. She holds a Bachelor of Science degree from Western Illinois University and a MBA from Roosevelt University, Chicago, Illinois.
Alex Vass has been a communicator, telling stories and creating messages, all of his working life. He is presently a communications advisor with the Royal Canadian Mounted Police responsible for internal and external communications for the Codiac Regional RCMP detachment based in Moncton, New Brunswick. He along with his fellow RCMP communications colleagues in New Brunswick recognized the need for a
communications audit to demonstrate to senior management the value communications has within the organization and how communications must become part of the organization’s core business. The RCMP in New Brunswick is now on a path towards doing just that. Prior to joining the RCMP in 2005, Alex spent over 25 years as a journalist in Atlantic Canada, 16 years of which was as a reporter with the CTV television
network.
Are you tired of struggling to get—and keep—people’s attention and convince them to take action?
You can improve your ability to connect with and influence others by learning how our brain works and applying some simple techniques based in neuroscience.
Forget about right brain/left brain, an archaic concept. Instead, the “social brain” drives our thinking and our actions.
This session will briefly cover basic neuroscience principles geared toward non-scientists. We’ll then focus on how you can apply those principles to help yourself and others think better and perform at higher levels. By taking these actions, you can improve your influencing skills and actions.
Learn how to:
- Increase your self-awareness to improve your ability to influence
- Design the best environment for influencing
- Speak and write with intent to make better connections with others
- Make your messages more compelling and memorable
- Listen more effectively
- Slow down and quiet the brain to tap into the unconscious and speed up gaining insights and influencing
- Ask powerful thinking questions that increase focus and gain greater clarity
Your webinar leader, Liz Guthridge is an award-winning consultant, leadership coach and trainer who’s studied with Dr. David Rock of The NeuroLeadership Institute, Dr. BJ Fogg, founder of the Stanford Persuasive Technology Lab and other luminaries in the fields of employee communication and organizational change. Liz has extensive experience supporting leaders improve their communication, develop new habits and adapt their organizations.
Liz Guthridge is an award-winning leadership coach, consultant and trainer with extensive change, employee communication and organization development experience.
As the founder of the boutique firm Connect Consulting, Liz works with leaders at all levels to help them move from blue-sky thinking to greener pastures actions. With her support, Liz’s clients enhance the clarity of their ideas, plans and actions. Her clients also improve the quality of their conversations, their ability to influence and their skill in building habits.
Liz contributed the chapter “Change Through Smart-Mob Organizing: Using Peer-by-Peer Practices to Transform Organizations” to the book The Change Champion’s Field Guide (Wiley 2013).
Besides being a certified coach in brain-based coaching, she is serving as a teaching assistant for the Executive Masters in NeuroLeadership program through the NeuroLeadership Institute co-founded by Dr. David Rock. Liz also is a graduate of Dr. BJ Fogg’s Persuasion Boot Camp and is one of his Tiny Habits™ coaches.
Copyright @ 2014 Communitelligence Inc.
Webinar led by Katie Paine, author of Measure What Matters
The explosion in mobile commerce and communications and the arrival of contextual computing devices such as Google Glass will change forever how we communicate — and measure our communications.
Imagine a world without “how useful do you find the newsletter?” surveys and relying on employees reluctantly filling out questionnaires about what they recall or feel. That world will be populated with communications teams who will be able to measure what is most effective in real time, and tailor delivery and content accordingly.
As these technologies are adopted in organizations, organizational silos between traditional and social media, between internal and external communications between marketing, advertising and PR will all be increasingly blurred.
The growth of sponsored content, native advertising and uses of data will simultaneously make stakeholder relationships more important and measurement more challenging. This session will present attendees with an overview of specific instructions on how to define success and measure it in this new era.
What You Will Learn:
- How this will redefining every metric you’ve ever used
- How this will affect measurement research
- How to get ready for the contextual measurement revolution
- The six steps to perfect measurement in the age of context
- How new standards for measurement will drive metrics in the future
- How to use the new contextual metrics to get the ear of the board
Who Should Attend
Communicators, PR and marketing professionals at all levels.
Presented by:
Katie Delahaye Paine has been a pioneer in the field of measurement for more than two decades. In the process she and her firms have analyzed millions of articles, conducted thousands of surveys, and read or watched countless tweets, YouTube videos and Facebook pages in order to measure the effectiveness of her client’s communications.
She has advised some of the world’s most admired companies and has been a leading promoter of standards in the PR and Social Media Measurement field, most recently as the initial organizer of the Conclave that released social media measurement standards in June.
She has founded two measurement companies, KDPaine & Partners Inc., and The Delahaye Group. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners 2007) are considered must reading for anyone tasked with measuring public relations and social media. Her latest book, written with Beth Kanter, “Measuring the Networked Nonprofit, Using Data to Change the World,” is the 2013 winner of the Terry McAdam Book Award.
- Do your communication efforts tend to be “one-offs” that consume a lot of time and effort but don’t always generate the results you had hoped for?
- Do senior leaders’ eyes glaze over when you explain your latest “big idea”?
- Do you wish you had more time to spend learning about new things and less putting out fires?
While strategic planning is probably at the top of the list of things that most communicatorsdon’t want to do, the reality is that when done well, strategic planning can not only help to save time, and money, but can increase the odds of achieving desired communication outcomes. And, the good news is, effective planning doesn’t have to take weeks or months or result in dozens of meetings. In fact, the process can actually be quite simple and straightforward.
This webinar will offer easy-to-follow steps and provide practical tips and advice that can be used for any planning effort—from developing an internal communications plan to developing a marketing campaign—or even focusing on a single initiative.
What You Will Learn:
- How to position the plan for success by starting with the end in mind
- Why your mission statement is your friend
- How and why to align your efforts with your organization’s strategic plan
- A step-by-step process for developing a strategic plan
- Developing a process for plan updates – how to keep the plan alive
- How to build measurement into the plan
- How to make sure things get done!
Who Should Attend
- Communicators, PR and marketing professionals at all levels.
Presented by:
Linda Pophal is CEO of Strategic Communications, and a marketing and communication strategist with 20+ years experience in healthcare, education and not-for-profit marketing and communications. She has managed all aspects of corporate and marketing communication including employee communication, public relations, advertising, social media, market research, brand management and strategic planning. Pophal has developed and implemented strategic business, marketing and communication plans for healthcare and educational organizations and consultants, generating measurable results based on client goals. She has developed and delivered training programs for national and local audiences on all aspects of communication management and employee relations. She is author of The Essentials of Corporate Communications and PR and Complete Idiot’s Guide to Strategic Planning.
At Cisco, they’ve changed the way they use words. It’s saving them money and helping them work together better. It’s connecting the internal culture to the business in deeper, more meaningful ways. And that’s helping them serve customers better and sell more.
In this session, Mark Buchanan, program lead for Cisco’s brand language initiative, paints a picture of how Cisco is changing the way 75,000 employees are using words across a $130 Billion business. He’ll walk you through how the brand language team set the plan in motion and made lasting changes. He’ll include practical tips and share insights, successes, and challenges. And he’ll give you his thoughts about how the lessons from Cisco can make a difference for your business.
The session includes:
- Evaluating the opportunity
- Aligning your voice with your business
- Connecting with your audience
- Scaling the program
- Making it stick
Presented by:
Mark Buchanan is the program lead for brand language at Cisco. He’s helping the company use language that is simpler and more distinctive. And he’s helping bring empathy back to a technology company that has always cared about people, but has found those values challenged by rapid growth and increasingly complex technology. He’s worked with Sales, Marketing, Engineering, Services and Corporate Communications and has seen impressive results across every function. Together, Mark and the people at Cisco are changing the culture of language and communications, around the world for 75,000 employees, 50,000 contractors and vendors, across a $130 billion business.
When the exec or the client is stuck on newsletters, cool new technologies, or sending e-mails and memos, get them refocused on strategy. Quit being an order taker, and start doling out more value to your execs and clients by using questions and a little psychology to drive strategic thinking. Now more than ever communicators must be courageous and add value. Tight Q&A, skilled facilitation approaches and more enable the communicator.
What You Will Learn:
- Use questions effectively to drive strategic thinking
- Enable client or exec “discovery” of the right approach
- Use planning and flexible facilitation to create planning meeting that achieve goals and bring ‘em back for more impact
Questions that will be answered
- How do I tell my exec their idea is a bad one?
- How do I get my client refocused on the right stuff?
- What do I do when my exec high-jacks my planning meeting?
- What do I do when we stray off agenda at a strategic planning session?
Presented by:
Stacy Wilson, ABC, is president of Eloquor Consulting, Inc., in Lakewood, Colorado. Stacy has more than 22 years of experience and has been completely focused on internal communication and organizational development since the mid 90’s. Her firm helps organizations communicate more effectively with employees, using internal communication as a lever to positively impact the bottom line.
Eloquor serves a broad array of industries with a full complement of internal communication services. Stacy and her team primarily focus on: Intranet, portal and social technology governance and usability; Change communication; Strategic internal and HR communication; Internal brand integration; Leader communication training and other OD assignments.
The firm’s sweet spots are technology-related assignments, such as portal governance and usability, and change communication, such as major systems changes. Clients include ConocoPhillips, MTS Systems, Tyco Electronics, IHS, the IRS, a Fortune 35 healthcare company, a Fortune 150 defense contractor and a Fortune 50 financial services company. Stacy is a past IABC international board member and recently chaired the 2008 IABC Southern Region Conference. She is also a member of the Council of Communication Management and the Society of HR Management.
No one has to tell you what a great speech is, right? You know one when you hear it.
Well you’re about to hear a bunch of them—and you’re going to learn from them, guaranteed.
Vital Speeches of the Day editor David Murray presents “Speechwriting Jam Session 2010,” 75 entertaining, inspirational and instructive minutes that will have the hair standing up on the same arm you’re scribbling notes with. We’ll discuss, even debate, what makes these great speeches great.
Through dramatic readings from winners of the 2010 Cicero Speechwriting Awards and highlight reels from the Vital Speeches YouTube site, Murray will help us reawaken the giants within us by sharing together excerpts from speeches contemporary and classic, famous and rare. (In the true spirit of an improvisational jam session, you’ll even have a chance to nominate some of your own YouTube favorites, so come prepared!)
You’ll come away from this session with:
• Concrete examples showing how leaders are addressing the issues of this particular moment in business, politics and society.
• A stockpile of examples—video and text—to show reticent speakers: rhetorical tactics that have passed the test and been pulled off by the best.
• Renewed enthusiasm and an expanded sense of what’s possible in leadership communication.
• And a goose bumps, guaranteed.
SESSION LEADER:
- David Murray writes and speaks about communication—business, political and personal. He’s editor of Vital Speeches of the Day, a monthly collection of the best speeches in the world. He writes about sports, people, politics and travel for magazines, newspapers and websites. publications and websites. And he discusses the communication life at his popular personal blog, Writing Boots.http://www.vsotd.comhttp://writingboots.typepad.com/writing_boots/profiles/http://writingboots.typepad.com/
Businesses are rightfully demanding metrics and ROI from social media marketing. How can you pull that rabbit out of the hat?
Sally Falkow APR, is the co-developer of PRESSfeed, the social media newsroom. A veteran of the PR industry, Sally has translated her extensive experience in marketing, PR and communication to the Internet and her blog, Proactive Report, is a resource for PR professionals who want to learn about digital PR and social media. Her book, Mastering Social Media Strategy: a handbook for PR professionals will be available in May 2011. She is an adjunct professor at the Annenberg School for Communication and Journalism at USC lecturing in Social Media Strategy, Content and Tools. Sally is also a Sr. Fellow with the Society for New Communication Research, a new media research think tank based in Palo Alto, CA.
Tony Adam is currently Director of Online Marketing at MySpace where he heads up all aspects of SEO, Social Media, and Viral Marketing. He is also the Founder and Principal of Visible Factors, an online marketing agency, a Startup Advisor, and Internet Entrepreneur. He speaks at many of the top online marketing conferences and writes a column at Search Engine Land about InHouse SEO.
Email is now so embedded into our daily lives that we think nothing of it. We need to, however, because the Internet’s original “killer app” is starting to kill employee productivity and focus. Consider these findings:
- The average business executive spends two hours a day on e-mail
- 70% of employees react to emails within 6 seconds of them arriving
- The number of e-mail messages sent is rising dramatically — by some estimates, by more than 20% a year
- Almost one in five emails was copied unnecessarily to staff members other than the main recipient
- The use – and, particularly, the misuse – of email costs businesses up to $16,000 per employee per year
This webinar is aimed at arming attendees with the insight and ideas to help them get a lot smarter about using email, for themselves and their organizations. Don’t miss this rare chance to learn the latest thinking and best practices from two of the foremost global experts on this topic.
What you will learn:
- The state of workplace email today, and why communication professionals need to get activated in the battle
- Why this problem is so hard to solve, and what you must do to overcome the hurdles
- How to develop a centralized strategy to minimize internal communication emails
- How to launch an effective email etiquette program that will make everyone in your organization happier about their inbox.
- Tools, tips and tricks to outsmart your inbox
“I learned that the biggest levers we can pull to change our email situation are behavior based, not technology based.”
“I didn’t realize how much research exists on this topic.”
Who should attend
Anyone who would like to learn how to better conquer their daily email war, and help their organization feel less pain and angst from their inbox. This webinar is especially suitable for professionals in the areas of internal communications, marketing and public relations.
Presented by:
David Grossman, ABC, APR, Fellow PRSA, is both a teacher and student of effective communication. He is one of America’s foremost authorities on communication and leadership inside organizations. A much sought-after consultant and speaker, David is often quoted in media, providing expert commentary and analysis on employee and leadership issues. Most recently, he was featured on “NBC Nightly News” about e-mail overload, and in the Chicago Tribune. David is Founder and CEO of The Grossman Group, an award-winning Chicago-based communications consultancy focused on organizational consulting, strategic leadership development and internal communications. His most recent books are You Can’t NOT Communicate: Proven Solutions That Power the Fortune 100, (now in its second edition), and its follow up You Can’t NOT Communicate 2: More Proven Solutions That Power the Fortune 100.
Nathan Zeldes is an independent organizational consultant, a role he has adopted in 2009 after a 26 year career at Intel corporation. A physicist morphed into an organizational change agent, Nathan is recognized as a global thought leader in the search for improved knowledge worker productivity. Having enjoyed a long career as a manager and principal IT engineer at Intel, he now helps organizations to solve core problems at the intersection of technology and human behavior. His experience includes initiating and leading optimal corporate technology adoptions in the domains of Information Technology, Internet applications, Innovation Management, Remote and Distributed work, and Knowledge Management. A key component in Nathan’s work is mitigating the problem of email and information overload which is harming the productivity and quality of life of Knowledge Workers everywhere. He had identified the problem 17 years ago, and since then he’s developed and deployed original solutions at Intel and other companies, and has founded the Information Overload Research Group to further its study. He is also active at present in the areas of Social Media adoption, Technical Leadership development, and the multi-generational workplace of the future. Nathan’s blog is Challenge Information Overload.
Think of any great presenter—Steve Jobs, Richard Branson or Jeff Bezos—and it won’t take you long to figure out that they are also master storytellers. Storytelling is increasingly becoming a “must-have” skill for business leaders, but you still won’t find it on any MBA curriculum.
This webinar will give you a deeper understanding why story is such a powerful strategic tool and how it can be used in the business setting. We will show you a specific “before and after” example of how a case study was transformed into powerful case story for pitching new business. We’ll also give you some key tips on how to craft and use stories to make an impact in your next big presentation or business meeting.
“As an ex-newspaper reporter, I have always recognized the value of storytelling. This webinar helped provide a great framework for bringing people into the important strategic and cultural stories I need to be communicating.”
What You Will Learn:
- The neuroscience and psychology that proves why stories work
- Tips for transforming run-of-the-mill presentation content into powerful stories that engage audiences
- How storytelling can be used as strategic tool to build chemistry and trust with others
- How even data-driven presentations can benefit from the art of storytelling
- The difference between conventional storytelling and strategic storytelling for business purposes. Please bring your ideas and questions!
Who Should Attend
This webinar is primarily aimed at those in the early stages of implementing or learning about strategic business storytelling, although it will also help more advanced practioners to focus their efforts. It is especially suitable for:
- Small and mid-sized business leaders
- Corporate executives who are new to storytelling
Presented by:
Jane Praeger is a former documentary filmmaker and faculty member in Columbia University’s M.S. program in Strategic Communications and Communications Practice where she teaches presentation design and delivery, communications strategy, strategic storytelling and writing. She founded Ovid Inc. in 1992 to help people find their public voices. Since then, she has provided speech, presentation, media training and customized workshops, to corporations such as Nickelodeon, Coach, Estee Lauder, McKinsey & Company, Euro RSCG Worldwide, as well as other technology, entertainment, and consulting firms. On the non-profit side, she has worked with Open Society Foundations, Doctors Without Borders, Atlantic Philanthropies, The Ms. Foundation, Harvard University, Columbia University Business School, and many others.
Heather Thomas is a business builder who has clocked countless hours performing “on stage” in the presentation spotlight. She earned her stripes in the agency world, working at Agency.com, Modem Media and the digital agency Critical Mass where she built their Business Development and Corporate Marketing practice from the ground up, ultimately tripling their revenue. After crafting hundreds of high-stakes presentations to win clients such as Procter & Gamble, NASA and Dell, Heather joined Ovid in 2010 to pass what she learned about persuasive presentations to others. In addition to her work with Ovid, Heather runs Winsome, a business development consulting boutique. She is also an adjunct instructor at Columbia University where she teaches Masters students the art of strategic storytelling. Heather is a cum laude graduate of Princeton University.
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Whether explicit or not, all corporate communication has an underlying goal of persuading an audience to do something, i.e., like you, trust you, embrace a scary change, buy your product or service, etc.
Even if you buy this logic, you probably aren’t yet persuaded that you need to purchase this webinar on moving an audience to action. Why? Because facts and data alone do not convince audiences; they have to desire to act. That’s where rhetoric, the study of understanding, discovering and developing arguments for particular situations, comes in. It behooves all of us in business, especially those in corporate communications, to know and use the essential time-tested secrets for changing an audience’s mood, mind and willingness to act.
Don’t miss this chance to learn from rhetoric expert and author of Thank You For Arguing, Jay Heinrichs, who has been described as a cross between Cicero and David Letterman. During this pithy and entertaining webinar, Jay will teach us the most practical tips and tools to master the art of persuasion, whether when speaking or writing, using sources as diverse as Aristotle, Lincoln and Homer Simpson. Whether you work in marketing, sales, public relations, internal communications or executive leadership, this webinar is for you. Are you persuaded yet?
“The Pivot concept was the best idea. Thanks for putting these together – you offer a valuable product at affordable prices.”
What You Will Learn:
- First, the 3-step strategy for getting the audience the mood and moving it toward action
- Ethos, pathos or logos … which persuades best, when?
- What’s the best medium for your message?
- A simple strategy to get an argument unstuck
- Aristotle’s three traits of credible leadership
- A “tool kit” of rhetorical tactics, from the Pivot to the Reluctant Conclusion
Who Should Attend
This webinar is designed for everyone who would like to win audiences and move them to action by understanding the power of rhetoric. It is especially suitable for:
- Corporate communicators, marketers, adverting execs, HR, sales, writers and editors, teachers, students and politicians.
Presented by:
Jay Heinrichs “brings the art of persuasion to the masters of manipulation,” according to Bloomberg Businessweek. After 25 years as a journalist and publishing executive, Jay dedicated himself to studying persuasion full-time, researching ancient and modern rhetoric and linguistics, interviewing rhetoricians around the country, and studying modern neuroscience. Combining rhetoric with marketing techniques, he teaches some of the most powerful tools of persuasion, ranging from “Ethos C4” to the “Eddie Haskell Ploy.” Jay’s book, Thank You for Arguing, is published in six languages and bought in bulk by corporations, high school AP English programs, and college rhetoric departments. Jay is also the author of Word Hero, a fun guide to becoming a better writer and speaker. You can learn more atjayheinrichs.com.
Stop repeating these 10 proven mistakes when dealing with the media and managing your media relations program!
Ever since outlaw Jesse James wrote and issued the first news release, media relations practitioners have steadfastly refused to learn from the mistakes of their forebears.In James’s case, he didn’t take into account the suspicious and questioning nature of the reading populace, who viewed his bombastic news releases as early American “spin control.”
Learning Topics
Underestimating the intelligence of your audience is just one of the 10 major mistakes covered in this session. Others include:
- Not being a student of the media, keeping up with their changes needs and trends
- Confusing media output numbers with bottom-line outcome measures
- Annoying editors with misdirected and/or badly-prepared materials
- Not routinely evaluating your media relations programs and management
- Trying to substitute media relations for communication
Wilma answers real-world questions on:
- Holding the media accountable and keeping them from allowing bias or half-truths from creeping into news coverage, so that what is reported is straight, honest and fair
- How recent college graduates — with no contacts — can build relationships with the media
- The most effective ways to pitch
- Dealing with a less-than-objective journalist
- The best way to get to know a editor, writer or reporter
- The most important and effective tools in media relations
- The best day/time to pitch stories
- The least offensive way to bring a reporter’s error to his or her attention – and how to ask for a correction
- Pushing the envelope: How persistent you should be in making your pitch
- Teaching senior management the difference between a subjective, self-serving news item and a legitimate, content-rich press release
- Measures practitioners should routinely implement to measure results on the fly – especially during a crisis
- The biggest changes in media relations over the past 10 years
Presented by:
Wilma Mathews, ABC and IABC Fellow, works for Arizona State University as director of constituent relations. She also conducts media relations seminars, provides media training for corporate executives and is co-author of On Deadline: Managing Media Relations (4th edition, Spring 2006). Her background includes corporate communications and international public relations for AT&T/Lucent; nonprofit communication for two chambers of commerce and a medical center; and writing/editing for a newspaper and magazine. A national and international speaker, Wilma also contributes articles to trade publications and lectures on PR and media relations at ASU.
PR & Marketing Is Changing – Are You? Online PR provides the means to reach target audiences directly, with or without participation of the news media. Internet marketers have been doing that for years, but public relations professionals have been slow to get on board. No PR professional can afford to ignore online PR or outsource it to specialists; it is an essential part of the skill set all PR professionals must have. It’s as fundamental as writing, pitching and building relationships.
So, what must you know to thrive in this ever-changing online environment? If you’re like most public relations pros, you need a broader knowledgebase, greater online skills – and perhaps, a new mindset. PR pros are doing a better job with social media than keyword research and SEO, which much change. To define online PR simply as social media is short-sighted and will lead PR pros astray. This jam-packed webinar will give you a critical understanding of the basic online PR skills you need to master fast, for the sake of your clients, employers and your career.
Learning Topics:
- When SEO meets PR: how to write effectively for sites, releases, articles and newsletters
- When PR meets social media: which sites, what to monitor, and how do you know it’s working?
- How keyword research for Online PR differs from online advertising
- Online PR best practices for your website
- Optimizing online press releases—what’s most effective now
What You Will Learn:
- 4 results-driven SEO techniques for online PR
- A 10-minute keyword research method that always yields insights
- The right and wrong role websites play with Online PR
- 3 proven ways to write copy for both humans and search engines
- Traditional vs. online releases: the real data may surprise you
- An overlooked yet powerful method to gain consistent web site traffic
- The Online PR Social Media blueprint: it’s not what you think
- Buzz and reputation monitoring: recommended tools and tactics.
Presented by:
Jim Bowman has broad experience in all functional areas of public relations and corporate communications, with an emphasis on media relations. As Vice President of Corporate Communications for Nokia Inc., he was part of the global team that established Nokia as one of the world’s top 10 brands. Jim’s strategies and creative thinking have helped build the brands and images of some of the world’s most respected companies and get small companies known. As owner and President of J. R. Bowman and Associates, LLC, Jim now concentrates on serving small-to-medium-size businesses. Jim’s ability to diagnose PR problems and suggest solutions earned him the name, “The PR Doc®” among his associates. He has launched http://www.theprdoc.com to help small agencies and individual public relations practitioners get affordable access to PR tools and expert help from senior practitioners. Jim was recognized by his peers with election to the Arthur W. Page Society, a selected-membership organization of senior public relations executives, and appointment to the client advisory board of the Council of Public Relations Firms.
Mike Moran, is author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM’s Web site for eight years, including IBM’s original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also writes marketing columns for Internet Evolution and Search Engine Guide. Mike frequently keynotes conferences on Internet marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com), which is also home to his Biznology newsletter and blog.
Marc Harty is CEO of MainTopic Media, Inc., a strategically focused, values-driven, marketing consultancy and training company. Ever the entrepreneur, Marc has owned an ad agency, a web development firm, and a search marketing firm. A marketing strategist with over two decades of distinguished service, Marc has won over 200 local, national and International awards, including two Clio’s and “Best Of Show” from The Dallas Ad League. Marc speaks regularly on Online PR, Thought Leadership, Social Marketing and Internet Business Transformation. His true passion? Developing proven marketing programs that can help anyone get the visibility and results to successfully manifest their life purpose.
Proving the value of public relations continues to be one of the profession’s most vexing challenges. Mark Weiner, CEO of PRIME Research in North America, and John Gilfeather, President of the Marketing Research Council, share their experiences in helping some of the world’s most admired companies and brands, including Procter & Gamble, ATT, GE and more. In addition, the two provide the tools you can use now to demonstrate and generate a positive return on your PR.
What You Will Learn:
- Three keys to optimizing objectives-setting
- How to conduct an “Executive Audit,” a proven approach to uncovering the often secret PR value system within your own organization
- How to establish credible measurement systems for reputation and other key outcomes
- The three established criteria for generating a positive return on your investment in PR with case studies from GE, Miller Brewing and TXU
Additional questions that will be answered:
- What is a reasonable budget to conduct a credible measurement program?
- What is the risk-free approach to setting objectives?
- How do I minimize the risk of evaluating our PR?
- What can I do now to begin generating a positive return on investment?
Presented by:
Mark Weiner is the CEO of PRIME Research in North America. PRIME Research is one of the world’s largest public relations and corporate communications research and consulting providers with offices in Western Europe, North and South America, Eastern Europe and the Far East. Since 1993, Mark has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications. He is the author of “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication” published by John Wiley & Sons.
Prior to PRIME, Mark Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts. Prior to joining Ketchum, Weiner was the CEO and president of Delahaye, a global public relations research and consulting firm.
Weiner is a member of the PRSA, IABC and the Institute for Public Relations for whom he served as Trustee and Chairman of the Research and Measurement Commission. He is an editorial advisory board member of PRSA’s Strategist and PR News. A frequent provider of provocative public relations content, Weiner is a recurring conference speaker at international and domestic events, and a prolific author, having published more than one hundred articles.
John Gilfeather is an expert in corporate reputation measurement, public affairs research and B2B marketing. He was Managing Partner at Yankelovich and was responsible for all the custom research of the firm. After 30 years at Yankelovich, he joined Roper Starch Worldwide where he was Vice Chairman and head of Roper Public Affairs and Media. For the past 2+ years, he was Executive Vice President in charge of Stakeholder Management research for TNS in the North America.
Mr. Gilfeather conducted groundbreaking research in corporate reputation for Time Magazine on the 1970s, for Brouillard Communications in the 1980’s and for Fortune Magazine in the 1990s. In the current decade, he created the Roper Corporate Reputation Scorecard and the TNS Corporate Social Responsibility Report Card. He is a frequent speaker on reputation matters for the PR Leadership Forum, the CCI Leaders Forum, PR News seminars, the Fortune Corporate Marketing Forum and the Fortune Global Marketing Forum.
Mr. Gilfeather is a Past Chair of the Council of American Survey Research Organizations (CASRO) and served on it Board for nine years. He is a founding member of the Institute for Public Relations’ Commission on Measurement and Evaluation. Currently, he is President of the Marketing Research Council.
Want a single tool in your communications arsenal that will help you plan your strategies, prioritize activities and evaluate results?
Measurement can do all this and more. In this seminar you will learn to think of measurement as a helpful tool to guide your communication programs and as an evaluative process to help you shine in your organization.
If you are not yet getting the full potential out of your measurement program, discover what you’re missing in this content-packed presentation by award-winning communication and measurement experts, Kami Huyse, APR, and Alice Brink, ABC, APR.
What You Will Learn:
- A framework for setting up your measurement program
- About common-sense tools for measuring both traditional and social media
- Case studies where measurement was used to show success and justify budgets
Presented by:
Alice H. Brink, ABC, APR, president of A Brink & Co., is an award-winning public relations professional with more than 25 years of corporate and consulting experience. She spent the first half of her career in major corporations including AT&T, The Coca-Cola Company, and Conoco Inc. She has been a consultant since 1997, first with a regional public relations agency, and now with an independent practice (www.abrinkandco.com) focused on energy and finance communications. Alice has received local, regional and national recognition for communications strategy, writing, and measurement work. She received the Jack Felton Golden Ruler Award in 2008 from the Institute of Public Relations and was one of the first to be designated a “Measurement Maven” by Katie Paine in The Measurement Standard.
Kami Watson Huyse, APR, partner and co-founder of Zoetica. She is the author of the blog Communication Overtones, where she writes on the topic of public relations and social media strategy. She is considered a national leader in the use of social media for public relations. She has spoken on the topic for the Social Media Club, the New Communications Forum, SxSW Interactive, the International Association of Business Communicators, the Arthur Page Foundation, the Public Relations Society of America, and many others. A 17-year-veteran of public relations, her work in social media has earned her the SNCR’s 2008 Reputation Management award and IABC’s 2009 Gold Quill of Excellence Award and the 2010 SNCR Excellence in New Communications Award. She was recognized for a Social Media award by the Austin-American Statesman and was named one of the 100 Most Powerful Women on Twitter by Twitter Grader. Additionally, she was named the Public Relations Professional of the Year by the Public Relations Association of America San Antonio. She also wrote a chapter on social media measurement in Geoff Livingston’s, “Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy.”
Communicators have been using PR to deliver value for decades. What’s new is that a handful of leading professionals are now scientifically proving how they are generating measurable benefits from the public relations activities. The progress that this change represents is significant: rather than relying on subjective perceptions of what represents value, they are applying the concept of “return on investment” (ROI) and objectively measuring the economic benefits of public relations activity against its associated costs. In this perspective-packed web conference, Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate meaningful results and improve an organization’s ROI. You will also learn how to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results.
What You Will Learn:
- The Difference between “proving value” and “delivering a return-on-investment.”
- The three elements of PR-ROI
- What some of the world’s greatest organizations are doing to prove and improve their PR-ROI (and how they do it)…including branded case studies
- How you can take your PR programs to the next level in clearly demonstrating ROI
- What’s required to go beyond “ROI
Real-world questions that will be answered:
- How do I prove the value of my PR?
- What is the difference between “proving value” and “delivering ROI?”
- How do I connect our PR to meaningful business outcomes and Return-on-Investment?
- What are the three forms of PR-ROI?
- What are companies doing now to deliver and improve their ROI?
- How do I get started?
Presented by:
Mark Weiner is the author of “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication,” published by John Wiley & Sons. Throughout his career, Mark has focused on providing research-based consulting to help clients improve their PR-ROI. Most recently, Mark was the SVP/Global Director of Research at Ketchum after having been president and CEO of Delahaye, the preeminent provider of research solutions for public relations and corporate communications professionals. Mark is a frequent speaker at conferences including those produced by The Conference Board, The American Marketing Association, The PRSA, The IABC and Bulldog Reporter, and he frequently contributes to publications such as Communication World, PR Week and The Daily ‘Dog and has appeared on PBS and CNBC. He is on the editorial advisory boards of PR News and PRSA’s The Strategist, and is an active member of the Institute for Public Relations, for whom he chaired the Measurement Commission in 2004.
Internal communications measurement is fast becoming a critical skill for communicators and the profession as a whole. Knowing the basics of research, analysis and reporting are essential to the ability of internal communication to deliver business results that drive corporate performance. Using research the right way will help you continuously improve programs and earn the respect of leadership.
Recognizing that this is not a shallow topic, and measuring internal communications is different than measuring PR, Communitelligence has invited two of North America’s premier experts to walk us through the most critical insights and tactics that all communicators need to know. This webinar won’t make you an instant measurement expert, but it will school you enough to shift your role and amp up your department’s output to the next level.
What You Will Learn:
- The new normal: how leading companies are measuring and reporting their internal comms programs today
- Starting with the basics: how to set measureable objectives
- Moving the needle: a scientific approach to isolating the effect of communication on employee behavior
- How to conduct research and plan your goals and program accordingly
- Aiming for the holy grail: some simple ways to measure communication’s effect on employee engagement
- Asking the wrong questions: the 10 biggest measurement mistakes
- How to analyze basic data to find actionable insights
Presented by:
Angela Sinickas ABC is author of How to Measure Your Communication Programs (now in its third edition), and chapters in several books. Her 140 articles in professional journals can be found on her website. Her pioneering work in measuring the effectiveness of organizational communication has led to consulting assignments and speaking engagements in 29 countries. Her work has been recognized with 17 international-level Gold Quill Awards from IABC, including two for her website, and a Bronze Anvil from PRSA for her measurement newsletter.
Claire Watson, ABC, APR is president of Words with Wings . . . where strategy meets inspiration, and a master communication strategist with a passion for excellent communication. Her work has earned 30 international and over 150 national and provincial awards of excellence. She has managed multi-faceted communication programs for the federal and provincial (Saskatchewan) governments, and for private sector companies. Teacher, speaker, author, mentor and a consummate professional, she has taught Public Relations and Communication Management for the University of Regina. Her broad range of experience includes the full range of integrated employee, marketing and communication activities. Claire has worked with IABC at the chapter, regional and international levels for 17 years. She was the recipient of the 2012 IABC Chairman’s Award for global leadership in communication and service to the Association.
“Participating in this webinar was a wonderful experience that is worth a repeat!”
Can you prove the value of your communication, marketing and PR programs? It’s a simple question, and your bosses rightfully expect concrete answers. How you respond affects the objectives you set, the programs you embark on and ultimately your career success.
Join “Unleashing the Power of PR” author and PRIME Research CEO, Mark Weiner, and SVP of BurrellesLuce, Johna Burke, as they walk you through the current communication measurement landscape in a way that makes new sense. Moderated by award winning journalist, communicator and president of Communitelligence, John Gerstner, Mark and Johna will answer — and sometimes debate — the most important and challenging questions every communication professional needs to know to prove the value of their internal and external communication programs.
This won’t just be a 5,000-foot fly-by of the topic. You’ll gain practical takeaways and actionable advice. Don’t miss this special webinar designed to amp up your skills in measuring PR programs and proving your worth. Did we mention this stuff is critical to your career?
Audio Excerpt
Some of the questions that will be answered:
- What kind of metrics should PR people be measuring?
- Why are clear, concise terminology and metrics so important when executing a public relations research and evaluation system?
- How can research be used to set better objectives
- What are the Barcelona Principles and what do they mean to me?
- How does research and measurement help to guide business decision-making?
- How can research and be used to avoid catastrophe?
- How do you foster a culture for communications research within the team? Among executive leadership?
- How do conduct research and measurement with little or no budget?
- What’s the difference between qualitative and quantitative research? How do you know which to use and when?
- What’s critical to know about measuring social media programs?
Presented by:
Mark Weiner is the CEO of PRIME Research in North America. PRIME Research is one of the world’s largest public relations and corporate communications research and consulting providers with offices in Western Europe, North and South America, Eastern Europe and the Far East. Since 1993, Mark has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications. He is the author of “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication” published by John Wiley & Sons. Weiner is a member of the PRSA, IABC and the Institute for Public Relations for whom he served as Trustee and Chairman of the Research and Measurement Commission. He is an editorial advisory board member of PRSA’s Strategist and PR News. A frequent provider of provocative public relations content, Weiner is a recurring conference speaker at international and domestic events, and a prolific author, having published more than one hundred articles.
Johna Burke has 23 years experience working both as a public relations practitioner and a provider of services that are vital to the successful performance of communications professionals. For 11 years, starting in 1989, she was associated with U-Haul International, ultimately becoming head of public and investor relations. Ms. Burke joined BurrellesLuce, in its Phoenix office, in 2000. She served as West Coast regional vice president, a corporate vice president in 2008 and October 2009, was appointed senior vice president-marketing. Ms. Burke is a highly rated speaker who is often invited to talk about best practices in media relations and monitoring, including the measurement of PR effectiveness; her written views have appeared in a variety of PR industry outlets and she is a regular contributor to Fresh Ideas, the incisive blog produced by BurrellesLuce. Ms. Burke is immediate past chair of the Southern Region of the International Association of Business Communicators and current chair of its Nominations Committee.
Can you speak the language of management? If not, here’s what you’re missing:
· The ability to add value in financial discussions with your boss and other top managers
· The skills needed to get your latest brainstorms adopted by key financial decision makers
· A plethora of financial tools that can help you make better business decisions
· An understanding of how your company’s financial performance affects its most critical asset: the workforce
In just 90 minutes, you’ll gain a new skill set¾and a potential ticket to the management table
Before you take a seat at the management table, you’d better have a solid understanding of key financial terms and accounting concepts. If not, you won’t be able to converse with those seated around you, because finance is the only language they speak.
Overcome the financial language barrier — for good — by attending this audio seminar. Using an easy-to-follow format, James Cole will demystify financial terminology, translate the accounting jargon and illustrate how communicators use financial information to increase their effectiveness.
Don’t miss this vital training event, designed to give you the skills and knowledge you need for holding your own with those who hold the company’s purse strings.
Key learning objectives:
· What’s at stake: Why every communicator should have a solid understanding of finance
· How a balance sheet, income statement and cash flow statement are used to analyze a company’s performance
· What management accounting tools CEOs use to monitor a company’s fiscal health, including EBITDA and pro-forma earnings
· How to cut through the jargon to translate complex financial data into meaningful and useful concepts
· Which financial terms are “must haves” for boosting your business vocabulary, including expenses, assets, capitalization, cash, accrual transactions and many more!
Audio Seminar Bonus: Understand the basics of financial decision-making
James answers real-life questions on:
- What communicators can do to help their organization’s employees better understand how their business works, with the objective of improving performance
- Tips to better communicate financial concepts to a lay audience
- Learning from the mistakes made by Enron
- The best tools to measure financial performance
Your audio seminar leader
James Cole is director of development for the Masonic Home of Virginia. His 25 years of professional experience include roles as auditor, founder, officer and consultant with numerous organizations throughout the U.S. He regularly speaks on such topics as financial reporting, taxes, accounting, fundraising and board development. He was a featured speaker at IABC’s 2005 International Conference in Washington, D.C., and Financial Communication Conference in New York.
Learn how to conduct a communication audit that will provide the hard data you and your management need to make the right decisions.
Scrambling to meet the next deadline for the employee pub. Running e-mail copy through the approval ringer. Tying up all the logistical loose ends for next week’s town hall meeting. There’s plenty to keep you busy when you work in employee communications. But are you sure the tactics you’ve chosen are the best ones for reaching employees? And what about strategy? What do employees really need to know to do their jobs?
Before you spend scarce company resources on employee communications, you’d better know the answers to these and many other questions. And a communication audit can give you those answers.
Why a communications audit? How does it work? How can it help boost the bottom line? Where to focus? What to ask?
This session answers all these questions, plus gives you an inside look at how one company audited its employee communications program, what they learned and how they applied their learnings. Hear from the communicator who led the project and the measurement experts who helped her succeed.
In just 90 minutes, you’ll learn how to conduct a communication audit that will put your program on the right track.
Key learning topics:
- How to make the decision to conduct a communication audit — often the most difficult step in the process — and how to sell management on the idea
- How to know what communication issues to focus on
- How to write powerful questions that reveal the most useful information
- How to analyze data, so you know the most important items to act on
- How to develop and implement a plan of action — the greatest benefit of a communication audit
Plus: Robert, Katrina and Kim answer real-world questions on:
- The pros and cons of Web surveys vs. paper
- The percentage of responses should you expect in a survey and how to ensure a statistically significant number of responses
- Recommendations on alternate communication channels, such as blogs and wikis
- How to learn if your employees really want to end their employee newsletter
- The real costs behind a communication audit
About your seminar leaders:
- Robert Holland, ABC, Holland Communication Solutions, has more than 17 years of experience in organizational communications, including employee communication planning, publication management, consulting, media relations and change communication. He is co-leader of the Communitelligence Internal Communications community and a frequent contributor to several national and international professional journals, including the Journal of Employee Communication Management. His column “Communication at Work” appears on the Business Channel of Richmond.com every two weeks. He is author of Prove Your Worth: The Complete Guide to Measuring the Business Value of Communication, published by Ragan Communications. Robert earned IABC accreditation in 1992. His bachelor’s degree in mass communications is from Virginia Commonwealth University in Richmond, Va.
- Katrina Gill is president and founder of Gill Research LLC, a full-service research and consulting firm specializing in communication metrics, audits and employee/organizational research. Katrina has more than 14 years of diverse research experience, from the planning and development of projects through the presentation of results and recommendations for action. Katrina is formally educated in research methodology and has completed post-graduate study on a doctoral track in clinical psychology at the University of Missouri. A frequent speaker, workshop leader and author on strategic research and measurement, Katrina has taught undergraduate and graduate-level courses. She is a member of the American Marketing Association and the International Association of Business Communicators.
- Kim Hall is a communications consultant with Wells Fargo & Company, supporting internal communications for a division of 5,500 employees. She partners with managers in business units, human resources, marketing and public relations to develop integrated communication strategies that help the organization meet its goals. With 10 years in communications in the corporate and nonprofit sectors, Kim has worked on fundraising campaigns, grant writing, newsletter production, change communications and communications measurement. She has a bachelor’s and a master’s degree in English and is a member of the International Association of Business Communicators.