Because they have access to the tools that personally connect them to their friends, family and peers, employees are jeopardizing their organization’s brand stature, reputation and competitive edge, often without realizing it. Without thinking, employees are sharing candid and damaging thoughts and updates — intentionally and unintentionally – that possess an uncanny ability to surface when least expected and be discovered by people who were never supposed to see them in the first place. And, perhaps accidentally, employees are sharing company secrets and information that should never see the light of day, and are doing so simply because they aren’t aware of the reach and power they have on the social web. This CD is aimed at helping corporate communication, marketing and PR professionals understand and lead their organization’s into the new world of online engagement, where the most operative rule may be simply: Don’t be stupid.
“I have attended a few “freebie” classes from other services, but found yours to be much more informative on the action side. Giving real life, no kidding ideas on how to do things.”
“Very informative and worthwhile. The speaker was articulate and knowledgeable and made me think.”
What You Will Learn:
- What are the absolute rules of engagement that all your employees should know
- Social media horror stories and some policies to avoid them
- Building marketing and service teams around social media programs
- Top 10 guidelines for social media participation
- Teaching employees to talk: it’s not only what you say, it’s how you say it
- Who answers what … the best processes to manage brand conversations
- New roles and responsibilities in the era of emerging media
- How to guide the rise and evolution of social media in your organization
Presented by:
Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is ranked among the top of world’s leading business and marketing online resources.
Brian’s newest book is Engage! The Complete Guide for Brands and Businesses to Build, cultivate and Measure Success in the New Web.
Solis along with co-author Deirdre Breakenridge released Putting the Public back in Public Relations in 2009. Published by Financial Times Press, the book has become a best seller and is highly regarded a must read by anyone in marketing, communications, and also journalism.
In concert with Geoff Livingston, Solis released Now is Gone in 2007, an early, award-winning book that helps businesses learn how to engage in Social Media. He has also written several ebooks on the subjects of Social Media, New PR, Customer Service, and Blogger Relations.
The profession of corporate communications is steeped with tradition. Though there are many new channels, we tend to use them to say the same old things. Employees have a multitude of ways to express themselves after hours, but at work, they tend to have much less voice. This imbalance leaves the unstated impression that all the important communications is done by the professionals.
Heather Rim, vice president of global corporate communications at Avery Dennison, and her team continually look for ways to expand employee voice and make communications fresh and fun. Blending simple ideas with the power of communication networks, her team is shaking up old ideas about what traditional communications looks like, includes and accomplishes. In this special webinar, she will show some of the unique Avery Dennison communication programs that are winning high marks from employees and leadership – and would be worth considering for your organization.
What you will learn:
- Starting with the philosophy – corporate communications should never be boring
- Behind “The Beat,” a global employee sounding board that just keeps growing
- Just launched: an intranet built on Google
- How a CEO video blog is sparking unexpected impact
- Blending formal and informal communications – Letting employees tell their own stories
- Less is more when it comes to social media policy
Presented by:
Heather Rim is vice president of Global Corporate Communications for Avery Dennison Corporation. She was named to her current position in January 2011. Heather joined Avery Dennison in 2010 as senior director, Internal Communications.
Heather is responsible for the strategic direction and management of all aspects of corporate communications for Avery Dennison including employee communications, corporate brand management, crisis communications, social media and digital communications, corporate media relations, and corporate philanthropy.
Before joining Avery Dennison, Heather held the position of vice president, Communications for the Disney ABC Television Group, where she designed and implemented global communications strategies to inform and engage employees across Disney’s entertainment and news television properties. Previously, she progressed through Corporate Communications, Marketing and Investor Relations roles at companies including WellPoint, Countrywide and KPMG.
Heather received a master’s degree in communications management from the University of Southern California and a bachelor’s degree in marketing from Azusa Pacific University. She serves on the boards of the United Way of Greater Los Angeles and the Pasadena Symphony, and is a member of the Arthur Page Society.
Kristin Wong serves as the lead for all corporate internal communications programs and channels. She drives efforts to ensure the company’s employer brand is activated throughout key employee touch points including the enterprise portal, global employee ambassador team, values and ethics programs, and corporate town halls.
Prior to joining the company, Kristin worked for The Walt Disney Company where she assisted in the development of internal communications programs for Disney’s ABC television business. She received a master’s degree in communication management from the University of Southern California and also holds a bachelor’s degree in media studies from Pomona College of the Claremont Colleges. Outside of work, Kristin is a blogger and pop culture junkie who’s passionate about the technology trends that will shape our digital future.
Tell me and I may hear. Tell me and let me add my 2-cents and now it’s our decision; I’m all in. Yes, one of the most powerful and proven catalysts to engagement is simply involving employees in generating ideas that address an organization’s most pressing challenges. By opening up these important conversations to employees, individuals feel like they’re part of the business, and not watching from the sidelines.
Attend this webinar to see how a diverse range of companies are using co-creation — also called crowd-sourcing and open innovation — to achieve significant improvements in both employee engagement and business outcomes.
Borrowing from his experience working with leading companies, Preston Lewis, co-founder and director of San Francisco’s Bonfire, will explain how to use communication co-creation and audience-centricity to effectively drive creativity, innovation and employee engagement within your company.
You will learn how to:
- Position communication as a catalyst for co-creation
- Build a holistic engagement strategy, supported by multidisciplinary communications
- Use emerging crowd-sourcing technologies to drive employee engagement efforts
- Increase participation (both employee and customer) in key brand initiatives
About the Speaker:
Preston Lewis is an expert in branding, employee engagement and internal communications. A sought-after speaker, Preston is an energetic and creative leader who helps companies understand how to solve complex problems through communication and design.
Preston and his team have designed and implemented communication campaigns for some the world’s largest and most successful companies, including Starbucks, Genentech, Nortel Networks, NASDAQ, and HP.
At Cisco, they’ve changed the way they use words. It’s saving them money and helping them work together better. It’s connecting the internal culture to the business in deeper, more meaningful ways. And that’s helping them serve customers better and sell more.
In this session, Mark Buchanan, program lead for Cisco’s brand language initiative, paints a picture of how Cisco is changing the way 75,000 employees are using words across a $130 Billion business. He’ll walk you through how the brand language team set the plan in motion and made lasting changes. He’ll include practical tips and share insights, successes, and challenges. And he’ll give you his thoughts about how the lessons from Cisco can make a difference for your business.
The session includes:
- Evaluating the opportunity
- Aligning your voice with your business
- Connecting with your audience
- Scaling the program
- Making it stick
Presented by:
Mark Buchanan is the program lead for brand language at Cisco. He’s helping the company use language that is simpler and more distinctive. And he’s helping bring empathy back to a technology company that has always cared about people, but has found those values challenged by rapid growth and increasingly complex technology. He’s worked with Sales, Marketing, Engineering, Services and Corporate Communications and has seen impressive results across every function. Together, Mark and the people at Cisco are changing the culture of language and communications, around the world for 75,000 employees, 50,000 contractors and vendors, across a $130 billion business.
Connection is the force that inspires employees to give their best efforts and align their behavior with organizational goals. In this webinar, Michael Lee Stallard and Jason Pankau describe how Steve Jobs of Apple, Ed Catmull of
Pixar, A.G. Lafley of P&G, as well as other successful leaders, communicate to connect with employees.
Learn how you can help leaders by:
- Communicating an “Inspiring Identity” that makes employees feel proud of their organization,
- Communicating with “Human Value” that makes employees feel valued as human beings and not just as human doings,
- Communicating to increase “Knowledge Flow” that make employees feel informed and heard in ways that improve employee engagement, the quality of decisions made and stimulate innovation
Presented by:
Michael Lee Stallard is the co-founder and president of E Pluribus Partners, a consulting firm based in Greenwich, Connecticut Michael’s work has also been featured in the media including The Wall Street Journal, The New York Times, Human Resource Executive, The Economic Times (India), Developing HR Strategy Journal (UK), Rotman (Canada) and Fox Business Now.
Jason Pankau is a leading authority on leadership and teams as they relate to employee and customer engagement. Jason’s clients have included Johnson & Johnson, NorthwesternUniversity, UBS and several hedge funds.
Launching a corporate blog takes more than an idea, it takes a plan. Successful business bloggers determine the needs of their audience, assess risks, get internal buy in and align the right resources for an ongoing dialogue with their customers. Get the tools you need to go from idea to action with two case studies from the pros. Learn how to scope a blogging project, get support for your initiative and manage a blog day to day.
What You Will Learn:
- Pros & risks of starting a blog for your organization
- Monitoring feedback & strategies for responding
- Strategies for including audio, video, photos
- Writing for authenticity and the right voice
- Managing multiple authors
- Policy dos & don’ts for employee bloggers
Questions that are answered:
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What should be included in a blogging plan?
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What resources will I need?
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What tools are available?
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How do I build internal support for a blog?
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How do I measure success? Determine ROI?
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What are the day to day best practices?
Presented by:
Nicki Dugan, senior director of corporate communications at Yahoo!, is editor of the company’s official corporate blog, Yodel Anecdotal. It launched in August 2006 as “Yet another self-serving corporate blog” with the mission of providing insights into the company, its people, its culture, and the things Yahoos think about in the shower. The blog covers emerging trends, behind-the-scenes commentary, employee profiles, user stories, guest opinions, and includes video, podcasts and photo essays. All this while attempting to faithfully avoid regurgitation of product press releases. Contributing voices range from CEO to summer interns and Yodel Anecdotal has been lauded for having the cahones to accept comments of all flavors.
Prior to joining Yahoo! in 2000, Nicki represented consumer internet brands such as Yahoo!, Mapquest and Reel.com at Niehaus Ryan Wong, the tech-only agency that presided over the halcyon days of the Internet boom (and may it rest in peace). She also served as editorial director at Sheila Donnelly & Associates of Honolulu and as senior editor at Travel Holiday magazine. Nicki received a B.A. in English from Franklin & Marshall College.
About Paula Berg
Paula Berg is a spokesperson and Public Relations Specialist for Southwest Airlines, the nation’s leading low-fare carrier and the largest domestic airline in terms of Customers carried. In addition to handling the company’s corporate blog, Nuts About Southwest Blog, Paula specializes in strategic communication, regional media relations, reputation management, and special event planning. Paula also supervised on-location production for three seasons of Airline!, Southwest’s reality series for the A&E Television Network, which filmed Southwest’s daily operations in four cities. After brief stints selling beer on Phish tour and working for the Colorado and United States Senates, Paula woke up and smelled the jet fuel and began her career at Southwest Airlines in 2001. Paula is a graduate of the University of Colorado at Boulder where she earned a bachelors degree in communication and a minor in Political Science.
About Brian Glover
As senior manager of market strategy for Biz360, Brian Glover is responsible for activities that support the company’s product direction and marketing communications efforts. He is the primary author of the company’s MarketIQ blog and has eight years of experience in marketing and public relations. Prior to Biz360, Brian was public relations manager for Documentum, acquired by EMC in 2003, and a Biz360 client. He has a Bachelor of Arts degree in Rhetoric from the University of California at Berkeley.
Brands are living and dying on the 10-20 sites that come up in a Google search for your company, product, or executive names. This webinar will address two critical aspects of your brand’s dance with Google:
- Proactively — How do you create and place the type of content that will greatly improve the chances that you will be found on Google.
- Reactively — How do you react and manage issues that arise and sneak into your top Google results.
What You Will Learn:
- How everyone from celebrities to Fortune 500 companies are treating their “Google Homepage” as the key to their online reputation
- How top online players are combining search engine optimization (SEO) with social media to own all ten of their first page Google results
- Why PR is the right business unit to own search engine reputation management
- Simple tools to monitor your reputation through search engines
Presented by:
Paul Dyer is eMedia Director of WeissComm Group where he oversees social and new media programming for the firm’s healthcare and consumer brands. Paul’s experience includes leading social media and search engine strategy for a broad range of significant and Fortune 500 brands. Having built and managed his own web property to acquisition in 2003, Paul is adept at creating top to bottom web campaigns that incorporate SEO, social media, web development, media placements, and interactive assets. Paul’s current and former clients have included Virgin Megastore, IBM, Symantec, Coors Brewing, New Balance, Hansen’s Soda, Macanudo Cigars, Nature Made Vitamins, and Elan Pharmaceuticals. Paul is a frequent speaker on social media and SEO and authors the popular industry blog, Dyer Situations.
Sam Michelson is CEO of RepRelations. Sam’s first foray into Reputation Management came over 5 years ago when dealing with his company’s own reputation management crisis. Realizing there were no tools available to handle Reputation Management crises, he set out to develop a unique PR-based methodology, which is still the basis for the company’s RepRelations service offering. Prior to launching RepRelations, Sam created several online businesses, YouNeverCall (a leading cell phone website) CondominiumCentral (a licensed online luxury condos broker) and Five Blocks (a Search Engine Optimization firm). Sam is the inventor of two US Patents – one in text categorization, the other in interactive advertising. Sam holds a BA in Psychology from Yeshiva University and a Masters of Science in Management from Boston University.
Shana Costarella is Communications Manager, Community & Social Media at PetSmart in Phoenix, Arizona. PetSmart, Inc. is the largest specialty retailer of services and solutions for the lifetime needs of pets. Shana ushered PetSmart into the strategic use of emerging media for crisis/issue communication, reputation management and brand awareness. She oversees social media community and online reputation approaches for the retailer’s PR and marketing initiatives. In addition, she counsels business units on social media strategies for listening and engagement to achieve key customer service, recruiting, associate relations, loss prevention and philanthropy objectives. With more than a dozen years experience in marketing communications, Shana has spent the last 10 years honing and employing Web and web-based solutions to illuminate and involve audiences. In 2005, she joined PetSmart’s Corporate Communications department, responsible for developing and managing web-based communications projects for internal and external audiences. Shana holds a Bachelor of Arts degree in English from Ottawa University.
You understand the incredible transformative power of social media in the hands of millions of users. You know that a properly executed strategy can propel your firm well past the competition in the hearts and minds of your consumers. But how do explain all of this to your boss? In this engaging and informative seminar, leading social media practitioner Maggie Fox will share her numerous experiences in getting corporate buy-in at the highest levels, giving you the understanding and ammunition you need to get the Web 2.0 ball rolling within your firm.
Learning Topics:
- Statistics and Usage
- Best Practices/Case Studies/Benefits
- Metrics, Measurements and ROI
- Risks/Risk Management
- Resource Requirements/Planning for Success
Questions that
will be answered:
- The numbers – bosses may not know social media, but they know numbers. We’ll talk about how many people use web 2.0 tools and platforms and provide you with the ammunition you need to provide context and justification for your social media plans.
- Who’s doing what? Using practical facts and case studies we’ll examine emerging best practices and give you examples of how companies have successfully leveraged social media.
- How can you measure the success of a social media program? There are no metrics “formulas”, but we’ll talk about setting benchmarks, measuring engagement and touch on the idea of calculating ROI
- The risks – what are they, and what do you need to be careful of? How can you neutralize them? Do’s and don’ts.
- Resources – using real-world examples, we’ll talk about basic resource requirements and how planning ensures success.
- Open Q&A – bring your questions. There will be an open Q&A session following the formal presentation.
Presented by:
Maggie Fox, founder of Social Media Group, Canada’s first agency devoted exclusively to helping business navigate the world of Web 2.0, is a communications and content expert who has never met a medium she didn’t like. Over the course of her career, she’s marketed, written and produced television content for some of the biggest and best-known brands in North America, including Sears, Deloitte and Disney.
Pioneers in their field, Social Media Group has created and implemented successful Web 2.0 strategies for major firms like Yamaha Motor and Harlequin Publishing, and Maggie often speaks to the press and business groups about the importance and use of social media in the enterprise. Read the Social Media Group blog.
The reality is that everything you do and say communicates something. The most successful leaders know that communication is the competency most critical to moving businesses forward, is the best defense in managing change and difficult situations, and is the driving force in engaging others. Since you are always communicating – you might as well be great at it. This luncheon is a unique opportunity to learn winning strategies you can use every day and engage in thought-provoking discussion so you can differentiate yourself, elevate your leadership impact, and accelerate business results. David Grossman will share practical insights, best practices, and proven tools to help top leaders differentiate themselves, including:
- The three fundamental truisms every leader must understand
- Three myths leaders believe, and that every communicator must address head-on
- The most common traps leaders face
- The Great Eight communication basics; What great leaders do
- David Grossman ABC, APR, Fellow PRSA, President & Principal thoughtpartner™ of the Grossman Group
I’m president and founder of The Grossman Group, an award-winning Chicago-based communications consultancy focusing on organizational consulting, strategic leadership development and internal communications. With a roster of Fortune 500 clients including Cisco Systems, Heinz, Intel, Lilly, Lockheed Martin, McDonald’s, WellPoint and Virgin Atlantic, we work at the highest levels within organizations to utilize communications as a strategic business tool to help engage employees and drive performance. I’ve spent my entire career helping leaders use communications to be more successful and after working with leaders for more than 20 years, I’ve seen a lot. Many of my clients have been telling me that that I should write a book that encapsulates the insights, lessons and strategies I’ve gained over the years so that other leaders — from seasoned veterans to first-time managers — could benefit. This is finally coming to fruition and my book, “You Can’t Not Communicate: Leadership Solutions that Power the Fortune 100” was published in late 2009. Prior to founding The Grossman Group in 2000, I was director of communications for McDonald’s, where I helped to evolve what was the Publications Department into a world-class internal communications function and pioneered the “agency model,” building a leadership communications support function for the company’s senior executives. I also teach the only graduate-level course in internal communications in the U.S. at Columbia University. I’m thrilled to a part of the Communitelligence community and look forward to sharing ideas and learning from all the great minds that are gathered here.
How to Put Fizz In Your Social Media Strategy
Natalie Johnson (@NatalieJohnson), Manager of Digital and Social Media Communications, Coca-Cola
Employee Engagement: Mobilizing For a Cause
Laura Rodormer, Director of Corporate Citizenship, McKesson
Businesses are rightfully demanding metrics and ROI from social media marketing. How can you pull that rabbit out of the hat?
Sally Falkow APR, is the co-developer of PRESSfeed, the social media newsroom. A veteran of the PR industry, Sally has translated her extensive experience in marketing, PR and communication to the Internet and her blog, Proactive Report, is a resource for PR professionals who want to learn about digital PR and social media. Her book, Mastering Social Media Strategy: a handbook for PR professionals will be available in May 2011. She is an adjunct professor at the Annenberg School for Communication and Journalism at USC lecturing in Social Media Strategy, Content and Tools. Sally is also a Sr. Fellow with the Society for New Communication Research, a new media research think tank based in Palo Alto, CA.
Tony Adam is currently Director of Online Marketing at MySpace where he heads up all aspects of SEO, Social Media, and Viral Marketing. He is also the Founder and Principal of Visible Factors, an online marketing agency, a Startup Advisor, and Internet Entrepreneur. He speaks at many of the top online marketing conferences and writes a column at Search Engine Land about InHouse SEO.
It all starts with monitoring. Learn how to be all ears. Session from Communitelligence Conference: S.M.A.S.H. Social Media Advanced Skills Huddle, Los Angeles, 2010
Presented by:
Eric Schwartzman, @EricSchwartzman is an online communications consultant to businesses, the US Military, government agencies and nonprofits. He has extensive experience helping organizations leverage online communication technologies and platforms through the development of social computing policies, media audits, pilot programs and training seminars. Eric is a frequenter speaker at professional conferences and instructor of social media seminars. He has been producing the award-winning podcast “On the Record.Online” (@ontherecord) about how technology is changing the way organizations communicate since 2005.Eric has provided online communciations counsel to Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies. He is currently co-authoring a book on business-to-business applications of social media communications with Paul Gillin, to be published by Wiley.
Jason Kintzler is a former anchorman turned pr guy. He is the founder and CEO of PitchEngine, a social PR platform that’s putting an end to the “word doc PR” era. He writes about jumping fences and rethinking the process here on New Media Cowboy.
David Murdico @DavidMurdico is the Executive Creative Director and Managing Partner ofSupercool Creative, a Los Angeles-based digital creative agency specializing in online video creative, production, viral, social media and integrated marketing initiatives for brands including T-Mobile, Pizza Hut, THQ, Atari and IBM.A graduate of The University of Southern California, David is also a contributing writer for media, marketing and advertising publication MediaPost as well as online video and internet marketing publication ReelSEO. David writes from experience, mixing up observations, postulations and humor for topics that include “Online Video and Social Media Marketing Advice for Marketing Executives,” “Online Video Marketing ROI: Five Ways To Make Sure You Won’t See One,” and “Chasing Dragons: The Case for Creating Original Video, Social, Interactive and Integrated Media Campaigns.”David’s background also includes commercial TV spot directing, TV comedy writing and commercial and TV art direction.
Adam Christensen Adam Christensen is responsible for the worldwide social media strategy and execution at IBM. In this role he directs the efforts of the global marketing and communications function in support of IBM’s strategy of enabling and activating IBM’s 400,000 employees as representatives of the brand. IBM has the largest employee population active in social media anywhere in the world.Prior to his current role, Adam held a number of positions within IBM communications and marketing. Before joining IBM, Adam worked at Brodeur Worldwide in New York City leading the firm’s financial services public relations practice. He’s also held related jobs at Novell, Inc. in Provo Utah, and Coltrin & Associates in New York City. Adam can be found on Twitter and his personal blog.
Presentation from Essential Social Media Skills Practicum at Georgia Institute of Technology
Debbie Curtis-Magley is Public Relations Manager, Debbie leads social media strategy, policies, and practices at UPS.
Ebay: Engaging Employees in Innovative Social Responsibility Projects
Amy Skoczlas Cole, Director, eBay Green Team
Amy Skoczlas Cole has worked at the nexus of business and sustainability for 15 years. As a thought leader in embedding authentic and strategic corporate responsibility programs into business operations, Amy has advised dozens of Fortune 500 companies. Her expertise covers a myriad of CSR issues, including greening operations and supply chains, creatively engaging customers and employees in environmental efforts, and partnering effectively with stakeholder communities.
Today, as the Director of the eBay Green Team at eBay Inc., Amy leads eBay’s efforts to engage their 88 million active users in making more sustainable buying choices that both can save consumers money as well as help protect the planet. Building off a grassroots efforts started by eBay’s own employees, the eBay Green Team is a community of over 100,000 people who have pledged to be smarter, greener buyers and sellers. Launched in March of 2008, the eBay Green Team has focused on raising awareness of the environmental benefits of using products that already exist today, and demonstrated how small actions can collectively add up to a big difference. Within eBay, the employee Green Team, which numbers over 2,000 employees in 23 countries, has spearheaded a number of projects to make eBay a greener company, from developing alternative commute programs to planting the first ever Fortune 500 company sponsored community garden. In her role, Amy also serves as on the company’s Sustainability Steering Committee, the executive body empowered by eBay CEO John Donahoe to set and implement eBay’s own operational commitments, including installing the city of San Jose, Calif.’s largest solar installation, building eBay’s newest building to LEED Gold standards, and most recently, announcing a commitment to reducing eBay’s greenhouse gas emissions by an ambitious 15% by 2012 over 2008.
Prior to joining eBay in early 2008, Amy was a co-founder and Vice President of Conservation International’s Center for Environmental Leadership in Business. For well over a decade, she engaged business leaders across a wide range of industries in creating strategic sustainability programs that benefited the global environment and the bottom line. In that role, she led multinational companies through the process of understanding, measuring, mitigating, and offsetting their environmental footprint and that of their supply chain – and in doing so, creating leadership brand enhancement and marketing opportunities. Amy applied this expertise during three years in Rio de Janeiro, Brazil, where she helped to found a Brazilian sustainability organization focused on engaging Brazilian companies in environmental efforts. A seasoned expert in crafting partnerships between the business and non-profit communities, Amy launched relationships with companies as diverse as Starbucks, Wal-Mart, McDonald’s, Vale do Rio Doce, Intel, Petrobras, Office Depot, Aracruz Celulose, Fiji Water and Bank of America.
Amy holds an MBA in marketing and finance from George Washington University, and a BA in Environmental Policy from Vanderbilt University. She is the author of various articles on business and sustainability issues, and a frequent speaker at national and international events, conferences and business schools. She is the associate editor of Footprints in the Jungle, a book about natural resource companies and the environment. Amy serves on the advisory boards of the Brazilian sustainability organization Instituto BioAtlantica, and Climate Earth, an enterprise carbon accounting start up. She lives in the San Francisco Bay area with her husband and son.
Should you roll your own social network? If yes, how do you build it so they will come, and take action?
Presented by:
Mike Bonifer, writer, director, producer and author of GameChangers. The author of GameChangers – Improvisation for Business in the Networked World, and the co-founder of GameChangers, LLC, Mike Bonifer has consistently been in the forefront of emergent media in the workplace.
A graduate of the University of Notre Dame with a degree in Business and Philosophy, he has been a writer, director, producer and creative executive in entertainment and the internet for most of his career.
Beginning with his work as the publicist for the motion picture TRON, and his association with Toy Story, through a stint as the Chief Storyteller for 2007’s Live Earth concerts for the environment, his work at the edges of emerging business cultures has given him tremendous insight into the creation of wealth in the Networked World.
Past and present clients include The Walt Disney Company, JohnsonDiversey, DreamWorks, Frito-Lay, Mountain Dew, Hot Topic, Smithsonian Online, and a host of smaller, innovative new media companies like Pandora, ignition, Twelve Horses and myPractice.
In creating GameChangers, he has produced a curriculum that helps organizations and individuals communicate, learn and transform.
Wendy Cohen, Director, Digital Campaigns & Community, Participant Media. Wendy led the social action campaign for Waiting for Superman.
Wendy Cohen joined Participant in November of 2007 as the Manager of Community and Alliances and the founding editor of the TakePart.com blog. Wendy has developed innovative online and mobile initiatives for Charlie Wilson’s War, The Visitor, Food, Inc. and The Cove. She shepherded the digital component of the social action campaign for Waiting for “Superman”
Wendy was born and raised in Montreal and graduated first in her class from Concordia University’s Communications and Culture Studies program. Prior to Participant, Wendy was the first Community Manager for The Huffington Post in New York City and she co-founded the Screening Liberally film series, of which she remains the National Director. A native of Montreal, Wendy began her work in film in 2004 as the Programmer and Outreach Coordinator for the Media That Matters Film Festival and Media That Matters: Good Food project.. She also worked as the researcher and creative assistant on The Art of the Documentary (New Riders Press) and served as co-chair on the Urban Pathways Young Professional Board. She has been the co-curator of the Netroots Nation screening series since 2007 and continues to be a guest lecturer and panelist at festivals and schools around the country. In 2009, Wendy produced “Every Third Bite”, an award-winning short documentary about bees hailed as a “better bee movie” by New York Magazine. Wendy is a recipient of the 2010 New Leaders Council’s 40 Under 40 Leadership Award.
An engaged workforce is a cultural transformation which must stand the test of time, in both boom and recessionary times. This presentation reinforces the key steps necessary to sustain an engaged culture, improve business results, maintain credibility with employees, while also reinforcing that success involves the “mutual commitment” of both leadership and employees. Bob’s 10 essential steps of engagement are culled from his years of experience working as an internal practitioner, leading engagement initiatives that transformed corporate cultures. These best practices will help firms minimize disengagement while also putting in place steps to maximize employee engagement – the key to capturing discretionary effort. Having been in the trenches in other economic downturns, the presenter will reinforce the need to stay the course, while reminding all that “employees are watching” and “words” alone will not foster an engaged workforce.
- “I learned a lot and got some great ideas. It was very thought provoking.”
- “Good information that I can share with my colleagues.”
- “Good tools and resources sited. Good to hear of a systematic approach.”
Learning Topics
- 10 Key Engagement Steps To Drive Business Results
- Specific Data to make a Business Case for Engagement
- Practical Tools to help in your engagement efforts
- How to show a ROI on your Engagement Efforts
Questions That Will Be Answered
- How can leaders deal with the growing ranks of the disengaged
- How can I convince my leadership team that we need to focus on employee engagement
- How can I prove that employee engagement drives business results
Who Should Attend
- HR and OD professionals, along with other key individuals responsible for human capital development
- Communication professionals
- Key executives and other professionals responsible for “leading people’
Presented by:
Bob Kelleher is the founder and CEO of The Employee Engagement Group (www.EmployeeEngagment.com), and is a noted speaker, thought leader, and consultant on the subjects of Employee Engagement, Workforce Trends, and Leadership, and often travels the globe giving presentations to and consulting with leadership teams. Having been an internal practitioner for many years, Bob’s practical approach and willingness to share best practices (“been there / done that”) have proven to be a winning formula for audiences throughout the world. Before opening his own consulting business, Bob was the Chief Human Capital Officer for AECOM, a Fortune 500 global professional services firm, with 45,000 employees located in 450 offices throughout the world. Before joining AECOM in 2005, Bob worked for ENSR International, a Massachusetts based 2,300 employee environmental consulting firm with 70 worldwide offices, and now a subsidiary of AECOM. While at ENSR, Bob was Executive Vice President and Chief Operating Officer and spearheaded ENSR’s award winning Employee Engagement programs and initiatives. Bob actively participates in various industry roundtables and associations, and is often a guest speaker on Employee Engagement, Workforce Trends, and Leadership at industry conferences and annual strategic planning meetings. He is a featured “Thought Leader” on Boston.com / Monster.com within the area of Employee Engagement. He holds a BS in Education and an MBA.
Email is now so embedded into our daily lives that we think nothing of it. We need to, however, because the Internet’s original “killer app” is starting to kill employee productivity and focus. Consider these findings:
- The average business executive spends two hours a day on e-mail
- 70% of employees react to emails within 6 seconds of them arriving
- The number of e-mail messages sent is rising dramatically — by some estimates, by more than 20% a year
- Almost one in five emails was copied unnecessarily to staff members other than the main recipient
- The use – and, particularly, the misuse – of email costs businesses up to $16,000 per employee per year
This webinar is aimed at arming attendees with the insight and ideas to help them get a lot smarter about using email, for themselves and their organizations. Don’t miss this rare chance to learn the latest thinking and best practices from two of the foremost global experts on this topic.
What you will learn:
- The state of workplace email today, and why communication professionals need to get activated in the battle
- Why this problem is so hard to solve, and what you must do to overcome the hurdles
- How to develop a centralized strategy to minimize internal communication emails
- How to launch an effective email etiquette program that will make everyone in your organization happier about their inbox.
- Tools, tips and tricks to outsmart your inbox
“I learned that the biggest levers we can pull to change our email situation are behavior based, not technology based.”
“I didn’t realize how much research exists on this topic.”
Who should attend
Anyone who would like to learn how to better conquer their daily email war, and help their organization feel less pain and angst from their inbox. This webinar is especially suitable for professionals in the areas of internal communications, marketing and public relations.
Presented by:
David Grossman, ABC, APR, Fellow PRSA, is both a teacher and student of effective communication. He is one of America’s foremost authorities on communication and leadership inside organizations. A much sought-after consultant and speaker, David is often quoted in media, providing expert commentary and analysis on employee and leadership issues. Most recently, he was featured on “NBC Nightly News” about e-mail overload, and in the Chicago Tribune. David is Founder and CEO of The Grossman Group, an award-winning Chicago-based communications consultancy focused on organizational consulting, strategic leadership development and internal communications. His most recent books are You Can’t NOT Communicate: Proven Solutions That Power the Fortune 100, (now in its second edition), and its follow up You Can’t NOT Communicate 2: More Proven Solutions That Power the Fortune 100.
Nathan Zeldes is an independent organizational consultant, a role he has adopted in 2009 after a 26 year career at Intel corporation. A physicist morphed into an organizational change agent, Nathan is recognized as a global thought leader in the search for improved knowledge worker productivity. Having enjoyed a long career as a manager and principal IT engineer at Intel, he now helps organizations to solve core problems at the intersection of technology and human behavior. His experience includes initiating and leading optimal corporate technology adoptions in the domains of Information Technology, Internet applications, Innovation Management, Remote and Distributed work, and Knowledge Management. A key component in Nathan’s work is mitigating the problem of email and information overload which is harming the productivity and quality of life of Knowledge Workers everywhere. He had identified the problem 17 years ago, and since then he’s developed and deployed original solutions at Intel and other companies, and has founded the Information Overload Research Group to further its study. He is also active at present in the areas of Social Media adoption, Technical Leadership development, and the multi-generational workplace of the future. Nathan’s blog is Challenge Information Overload.