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Communications Leadership

Communications Leadership

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You are brought into a room to play a computer game. On the screen you see your avatar, a computerized graphic that represents you in this virtual environment.  You also spot the avatars for two other players, both of whom you assume are physically located with their own computers in similar rooms.

At first it is fun and easy – a simple ball-tossing game over the Internet. Then about half way through the game, you notice something odd. It seems as though the other players are excluding you. In fact, soon they completely stop throwing the ball to you and are interacting only with each other. You don’t know why it’s happening, but you know you are being rejected.

Later you are told that there were no other human players, only a software program designed to exclude the test subject (you!) at some point. But even when you learn the truth, you can’t shake the feeling of being snubbed. You still feel as if you were left out of the game for some personal reason . . .

At least that is how you respond if you are typical of the subjects in this experiment by social neuroscientists at the University of California at Los Angeles (UCLA). The research project was designed to make people experience rejection, and then to find out what goes in the brain as a result.

Using functional magnetic resonance imaging (fMRI) equipment, researchers tracked the blood flow in the brains of “rejected” subjects and made a surprising discovery: When someone feels excluded there is corresponding activity in the dorsal portion of the anterior cingulate cortex — the neural region involved in the “suffering” component of pain. In other words, they found that the feeling of being excluded provokes the same sort of reaction in the brain that physical pain might cause. It was also found that both physical and emotional suffering respond positively to Tylenol.

For business leaders this research is meaningful, as the experiment shows that it really doesn’t take much to make people left out.

This finding is especially interesting to me as an executive coach and body language expert. As I’ve often told leaders, the nonverbal signals that make someone feel excluded or unimportant are often slight: letting your gaze wander while he or she is talking, leaning back, crossing your arms, or angling your torso even a quarter turn away (in essence, giving someone “the cold shoulder”).

If you were my client, I’d also let you know that an occasional lapse won’t demoralize your team. But if you are continually off-handed, neglectful or unresponsive to certain individuals, your nonverbal behavior could be seriously destructive to the trust and collaboration you are seeking to foster.

I’ve seen how team spirit can disintegrate as those individuals who feel that they are being discounted simply withdraw. The sense of unease created by that withdrawal then broadcasts itself subliminally (by a processes called “emotional contagion”) to the whole group.  And there goes the leader’s hopes for high morale, collaboration, and productivity.

So think about the UCLA research the next time you lead a meeting. Realize that when you appear to play favorites by using more positive nonverbal signals — smiles, eye contact, forward leans, etc. — with some people than with others or when your body language actually excludes some individuals, those behaviors can result in “hurt” feelings that are, actually, painful.

 If all else fails – remember to pass around the Tylenol.

Carol Kinsey Goman, Ph.D., is an executive coach, consultant, speaker, and author of “The Nonverbal Advantage: Secrets and Science of Body Language at Work .Her new book, “The Silent Language of Leaders: How Body Language Can Help – or Hurt – How You lead” will be published by Jossey-Bass in April. To inquire about Carol speaking at your event, call 510-526-1727, email CGoman@CKG.com. For more information, visit http://www.NonverbalAdvantage.com and http://www.CKG.com.

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Thanks to a client this holiday season, I learned about the “Elf on a Shelf” tradition.
For families that celebrate Christmas, these elves watch the children in a home and then report to Santa about the kids’ behavior, namely whether the children are being ‘naughty or nice.’
Who’s the elf on the shelf for adults?
I don’t know and I’m not volunteering for a new assignment. However, I will offer that I’ve observed three naughty behaviors this past year. They include:
1.    Recruiting interns to work for “the experience” without pay or school credit.
Can we say “exploitation”?
Why do we expect McDonald’s to pay its workers, but some of us think these rules don’t apply to communication professionals who need outside help? Don’t we value communication work?
2.    Using others’ copyrighted work without attribution.
 
Can we say “plagiarism”?
Borrowing others’ work as is or making “improvements” to it without attribution is stealing, which is against the law. We in the communications profession should be role modeling ethical and legal behavior, especially if we sport an “ABC,” “APR” or some other credential after our name.
3.    Complaining about being stuck in a cube and not being able to get out and about.
Can we say “victim mentality”?
Who’s to stop you from meeting colleagues from other departments for lunch? Or even eating at the company cafeteria in another location? Or working out of another office for a few days every now and then and talking to co-workers there? True, you may not be able to do a world tour of all your company locations without permission. However, you’re probably not chained to your desk. And getting out and about will give you some great insights, ideas, and information from others that will help you in your job.
For the communication bosses out there, make sure you’re not sending signals that your employees need a hall pass to leave the department.

As for the nice behavior, I want to compliment:

  1. Several participants of my fall Strategic Communication Action Group who challenged  themselves, got out of their comfort zones, and tried new things in the spirit of professional development and continuous improvement. One is ending the year in a new and bigger job, which is a much better fit for her talents.

  2. The volunteers, including board members, of our professional associations who spend a lot of hours, brain power, and energy trying to help the rest of us improve our skills, network effectively, and maintain our professional standards.

3. Mark Schumann, past chair of the IABC Executive Board, for his 2010 carol for communicators. This is a great example of a fearless communicator in action!

What have you done this year that’s naughty and nice? To help you reflect, you can use this thorough tool that Lynn Scheurell, the creative catalyst designed.
Meanwhile, happy holidays and a wonderful 2011.
On January 13, I invite you to join Sreejit Mohan and me 13 for the Communitelligence webinar, Changing Your Game: Moving from the Tactical to the Strategic to Become a Player/Coach.

Then on February 4, the Winter 2011 session of my Strategic Communication Action Group starts. The group is limited to 10 individuals to allow for optimal participation and development. Contact me at liz.guthridge@connectconsultinggroup.com for more information.

Liz Guthridge is a consultant, author, and trainer specializing in strategic change communications. Department leaders of Fortune 1000 companies hire Liz and her firm Connect Consulting Group LLC when they need their people—who are confused, angry or in denial—to adopt complex new initiatives so they can quickly change the way they work. After working with Liz, leaders reach their goals and employees have clarity, become committed, and take action. For more information, contact Liz, liz.guthridge@connectconsultinggroup.com or 510-527-1213. Follow Liz on Twitter at http://www.twitter.com/lizguthridge.

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You’re at a business event and the colleague you’ve been having an intense conversation with begins to shift her gaze from your face to look around the room. Ever wonder why that makes you feel as if she has stopped listening? You know it’s not logical. A person doesn’t have to look at you to hear you. People don’t listen with their eyes.
Or do they?

The impact of eye contact is so powerful because it is instinctive and connected with humans’ early survival patterns. Children who could attract and maintain eye contact, and therefore increase attention, had the best chance of being fed and cared for.

And eye contact retains its power with adults. We gaze intently at one another, unconsciously monitoring the wide eyes of surprise or pleasure and the narrowed eyes of suspicion or dislike. We respond (positively or negatively) to dilated pupils that signal attraction, increased blink rates caused by stress, and darting eyes that underscore discomfort or defensiveness.

Over the course of a conversation, eye contact is made through a series of glances – by the speaker, to make sure the other person has understood or to gage reactions, and by the listener to indicate interest in either the other person or what’s being said. It is also used as a synchronizing signal. People tend to look up at the end of utterances, which gives their listeners warning that the speaker is about to stop talking. There is often mutual eye contact during attempted interruptions, laughing, and when answering short questions.

Eye contact is most effective when both parties feel its intensity is appropriate for the situation (and this may differ with introverts/extroverts, men/women, or between different cultures). But greater eye contact, especially in intervals lasting four to five seconds, almost always leads to greater liking. As long as people are looking at us, we believe we have their interest. If they meet our gaze more than two-thirds of the time, we sense that they find us appealing or fascinating.

In fact, the only kind increased eye contact that does not increase liking is staring – which most of us consider to be rude or even threatening. This kind of over-done eye contact generally communicates a desire to dominate, a feeling of superiority, a lack of respect, or a wish to insult.

In the Western world, too little eye contact is interpreted as being impolite, insincere, or even dishonest. One hospital, analyzing letters of complaints from patients, reported that 90 percent of the complaints had to do with poor doctor eye contact, which was perceived as a “lack of caring.”

But people decrease or avoid eye contact for many reasons – when they are discussing something intimate or difficult, when they are not interested in the other person’s reactions, when they don’t like the other person, when they are insecure or shy and when they are ashamed, embarrassed, depressed or sad.

Waiters in restaurants tend to avoid eye contact with their customers to send the message, “I’m too busy to deal with you right now.”  Employees avoid eye contact when the boss poses a difficult question or asks for volunteers. (The general rule here is to look down and shuffle through notes as if searching for the answer or engaged in a much more important pursuit.) And when pedestrians or drivers want to ensure their own right of way, one strategy is to avoid meeting the other’s eyes in order to avoid cooperation.

In intense or intimate conversations people naturally look at one another more often and hold that focus for longer periods of time. A sure sign that a conversation is lagging is when one of the participants begins looking away to pay more attention to other people or objects in the vicinity.

So when your business colleague stopped looking at you and began to gaze blankly into the distance or visually scan the room, she was “saying” with her eyes that she had, in effect, stopped listening.

Carol Kinsey Goman, Ph.D. is an executive coach and international keynote speaker at corporate, government, and association events. She’s the author of “The Nonverbal Advantage: Secrets and Science of Body Language at Work.” Her new book, “THE SILENT LANGUAGE OF LEADERS: How Body Language Can Help – or Hurt How You Lead” will be released in April 2011. To contact Carol about speaking or coaching, call 510-526-1727, email CGoman@CKG.com. Carol’s website is http://www.NonverbalAdvantage.com. You can also follow Carol on Twitter: http://twitter.com/CGoman.

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Like Captain Louis Renault from the film Casablanca, we typically “round up the usual suspects” when we’re looking for leadership lessons or pearls of wisdom. We turn to such sources as the Harvard Business Review, captains of industry, and academics.
Yet, common folk—and children too—can teach us much, as I recently experienced, especially about the power of reciprocity. Here are three examples.

1.    California schoolchildren who met with the Dalai Lama in October.

When radio reporters asked some of the 300 children who had seen the spiritual leader of Tibet at their school what they enjoyed most about his visit, the kids responded: “Having him answer questions from other kids.”

So kudos to the spiritual leader of Tibet for structuring his visit this way. According to the news reports, the Dalai Lama sat in an overstuffed chair in an East Palo Alto school auditorium and answered questions from 11 students who won the privilege by writing winning essays. He shared his wisdom, advice and history lessons in a format that resonated with kids. His bite-size chunks of information about their key topics made for an engaging exchange.

 

2.      Luis Urzua, the shift supervisor and leader of “Los 33, ″ the Chilean miners who spent about three months underground.

His situational leadership actions provide three key lessons:

First, speak the truth.
Second, let the majority decide.
Third, follow the Vegas rule, what “What happens in the mine, stays in the mine.”

While not everyone—including the men stuck in the mine with him— may approve of this foreman’s actions throughout the ordeal, we have to acknowledge the amazing results: the safe return of all 33 men.

3. Delegates who refused to be bullied during a national conference.

More seasoned alternate delegates asked a couple of delegates to take actions, which the junior delegates initially agreed to do. However, after thinking about the requests, they independently decided that the demands either were not in the best interest of the organization or were in conflict with their personal values.

These undecided delegates then asked me, as one of the meeting facilitators, if they could say “no.” I said “yes.” So they stood up for their principles to the dismay of some of their colleagues. In their boldness, they reminded me of  Howard Beale in the 1976 movie Network yelling, “I’m as mad as hell and I’m not going to take this anymore!”

The rest of the delegation backed them up and voted along with them.

These three examples show the importance of give and take. Reciprocity rules over one-sidedness. Leaders can be more influential these days by listening, asking, and conversing rather than demanding.
What lessons have you recently learned from unusual suspects?

* * *

Liz Guthridge is a consultant, author, and trainer specializing in strategic change communications. Department leaders of Fortune 1000 companies hire Liz and her firm Connect Consulting Group LLC when they need their people—who are confused, angry or in denial—to adopt complex new initiatives so they can quickly change the way they work. For more information, contact Liz, liz.guthridge@connectconsultinggroup.com or 510-527-1213. Follow Liz on Twitter at http://www.twitter.com/lizguthridge.
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Do you consider yourself an “A” player?
For example, as a student, you performed well in school, racking up all A’s on your report cards.
In the work world, you ace your assignments.
Beware though. In today’s work environment, acing your assignments is great. However, being a perfectionist while doing so is hazardous to your job, well-being, and happiness.
As defined by experts, “A” players are not perfectionists. Instead, “A” players accomplish the outcomes defined for them in a manner consistent with the organization’s culture and values, explains Geoff Smart, CEO of ghSMART and co-author, with Randy Street, of the New York Times bestselling book Who: The A Method for Hiring
To achieve results, you shouldn’t be compulsive about always creating the perfect thing. Good or very good can be as effective as perfect, especially if your customers have different standards than yours.
In other words, your “B” efforts can work wonders for others. Admit it, will they really notice the clever turn of a phrase, the alliteration, the literary references, etc.? So why bother?
Taking the time to transform “B” work into an “A” masterpiece wastes valuable resources, thanks to the law of diminishing returns in economics. The additional time you spend on perfecting means you’ll have less time, energy, and creative juices to devote to critical tasks.
Just as bad—or maybe even worse—you also may find yourself concentrating more on today’s actions rather than thinking about tomorrow’s issues. And the more you do this, the more you run the risk of being tagged as a tactician who reacts rather than a strategic thinker who advises and gets results.
Granted, doing “B” work and being satisfied with it is a difficult mindset for many. However, once you adjust to the idea and start to master it, you free up valuable time. That’s been one of the learnings among the participants in my Strategic Communications Action Workshop.
For example, we’ve talked about the importance of having the ability, availability, affability, adaptability, and aptitude to anticipate needs to serve leaders as strategic advisors. But earning all “A”s in these ways doesn’t require slaving over something that’s not very important in the whole scheme of things.So as a rule of thumb, I advise others when creating materials to write a great draft instead of nailing the perfect piece, especially it’s for internal eyes and has a short lifespan. This approach is even more important when they’re turning over their creation to others who will massage it for their own use. For instance, talking points, a focus group guide, and even an Intranet article that’s for information only deserve some quality effort, but not perfection.

And if you doubt me, check out these great resources: the provocative Harvard Business Publishing online article Why Doing Things Half Right Gives You the Best Results and the hilarious book The Underachiever’s Manifesto: The Guide to Accomplishing Little and Feeling Great
So don’t settle for imperfection. Strive for it! And earn another “A”!
P.S. No perfectionists were involved in the creation of this blog post. Any mistakes are mine, for which I apologize. Feel free to tell me about them as well as your experiences getting past perfectionism.

Liz Guthridge is a consultant, author, and trainer specializing in strategic change communications. Department leaders of Fortune 1000 companies hire Liz and her firm Connect Consulting Group LLC when they need their people—who are confused, angry or in denial—to adopt complex new initiatives so they can quickly change the way they work. For more information, contact Liz, liz.guthridge@connectconsultinggroup.com or 510-527-1213. Follow Liz on Twitter at http://www.twitter.com/lizguthridge.

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If you watch any college or professional football games this season, you’ll probably see at least one team running out the clock. It’s an effective strategic play. (For those who aren’t familiar with it, if you’re leading toward the end of the game, you can try to keep possession of the ball and use delay tactics to keep the opposition from getting another chance on offense.)

Unfortunately, this play has migrated from the football fields (and basketball courts) to meeting rooms. It’s a troubling tactic there because it wastes people’s time, depletes their energy, and reduces their engagement.
Recently, I’ve observed various groups:
  •  Analyzing issues over and over in multiple meetings without moving to take any action. These groups define “analysis/paralysis” mode of operating.
  • Deciding to take action in one meeting and then revisiting their decisions the next meeting, leaving them and their teams not sure of who’s in charge or what’s going on.
  • Debating inconsequential matters while devoting no to minimal time on the big strategic issues that affect their future fate. One group I recently worked with followed a “Let’s fiddle while Rome burns” meeting agenda. They had asked a task force to start work on a conference for 2013 yet were not addressing the fact that they were hemorrhaging cash so fast they’d expire by 2012.
When I experience these situations, I put communications on the back burner even if some of the individuals in the group say their top priority is communications. Trying to explain what they’re doing is like putting lipstick on the pig—even if they say they believe in transparency. From a substance standpoint, there’s nothing there.
Instead, I suggest interventions to help them change the game or at least the way they play it, so they can break through the roadblocks.
For example, three effective tactics in my experience are:

1.   Change the players. Or at a minimum add at least one team member, the more unconventional the better. New blood changes the dynamics, provides a fresh perspective, and may break the logjams.
2.   Change the rules—or processes. Sometimes people hang onto the old ways of doing things as a crutch or excuse not to take any action. If you take them away, they have to move.
3.   Bring the outside in. By inviting outsiders to come and share what’s happening with other organizations or talk about trends, you’re also able to change the perspective which can change perceptions. (As an external consultant, I’ve generally been hesitant to advocate this approach as I didn’t want to be accused of blowing my own horn and profession. After hearing unsolicited feedback lately from individuals about the power of the outside perspective, I’m now talking about it.)
These three tactics get things moving, and help shake the group out of its complacent state. For example, the organization that’s in financial duress took all three of these actions and is making headway to redefine its strategic direction.
Even when groups aren’t ready to change the world, they don’t deserve to implode—which is a real possibility.
As the best-selling author and business guru Jim Collins writes in his book How the Mighty Fall and Why Some Companies Never Give In, “Whether you prevail or fail, endure or die, depends more on what you do to yourself than on what the world does to you.”
What are you doing to keep the ball moving for yourself and those you work with?

Liz Guthridge is a consultant, author, and trainer specializing in strategic change communications. Department leaders of Fortune 1000 companies hire Liz and her firm Connect Consulting Group LLC when they need their people—who are confused, angry or in denial—to adopt complex new initiatives so they can quickly change the way they work. For more information, contact Liz, liz.guthridge@connectconsultinggroup.com or 510-527-1213. Follow Liz on Twitter at http://www.twitter.com/lizguthridge.

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“If you can’t fix it, feature it.” These wise words of a former boss have been top of mind this summer.
Summers in the San Francisco Bay area where I live are typically overcast and cool in the mornings and evenings. The marine layer burns off by the afternoon and then returns in the late afternoon or evening.
This summer though the cool foggy conditions are with us almost constantly. Forget about traditional summer clothes; I’m wearing my snuggie in my office, especially the days when the temperature never rises above 59 degrees.
Since I can’t change this weather, I’m focusing on foggy conditions, especially foggy communication which is as ubiquitous as our San Francisco Bay Area marine layer. Actually, foggy communication is a year-round situation.
For starters, consider F-O-G—factless, obfuscating generalities— as defined by L. J. Rittenhouse, president of Rittenhouse Rankings Inc, a CEO strategic and  investor relations company. Rittenhouse Rankings conducts a benchmark survey each year of CEO candor and stock price performance. The research “shows that candor drives superior performance, and companies that consistently strive to promote candor gain competitive advantage and superior valuation.”
Even though we’re in an age where so many talk about transparency, actions indicate otherwise. Rittenhouse’s research rankings point to a “substantial decline in credible CEO communication over the past five years.” And this is before this year’s incidents with almost former BP CEO Tony Hayward and former HP CEO Mark Hurd (at least in regard to his relationship with the marketing consultant and his expense accounts).
Also, think about how we work. We’re dealing with information overload and higher levels of complexity in an always connected, time-starved work environment.

So even if the information coming at us is clear, we often don’t take the time receive and decipher it accurately. And as a result, we misunderstand, miss handoffs, and have to spend valuable time trying to get projects and relationships back on track.

So how do you cut through all of this fog?
Try these three actions, which I’m using in my change initiative work these days:
1.       Test and refine messages. Request help from a variety of people to review your key messages to make sure they’re clear before you start your communication push. Inquire about terminology, tone, and level of detail, especially. Also check who needs to receive what and when. You may want to wait on sending some messages until people need to act. This leads to the second action.
2.       Answer two questions: What’s the ask? and Who’s got the “D”?
These days, if leaders expect any followers to take action, the leaders have to do way more than “sell and tell.” Even “ask and engage” with employees may not cut through the clutter. The “ask” they make has to be crystal clear, with the timing. For example, “Starting September 15, you must use our corporate credit card any time you are traveling on company business if you expect to be reimbursed promptly.”
Also, whenever a decision is needed, leaders will help their cause if they specify who’s making the decision and then what that decision is. For example: “The executive committee decided that it’s in the vital interest of the company for all employees to spend our travel and expense dollars with our approved company suppliers so we can take advantage of our arranged discounts.”
3.       Teach others to communicate more clearly.

As part of the project or team kick-off, include a segment on communication guidelines. For example, as a team, decide on the best way to communicate with each other, including the subject lines to use in email messages, project terms, and names, any abbreviations or acronyms that are okay versus off limits, and other rules of the road. And next determine how the team and the leaders communicate with the rest of the organization.

These steps can help avoid and eliminate hazy conditions, whether you’re in my part of the world or someplace else. What steps work well for you for reducing clouds of confusion?
When you work in the fog, clarity serves as a beacon. Maybe not as warm and comforting as sunshine, but better than haze.
* * *
Liz Guthridge is a consultant, author, and trainer specializing in strategic change communications. Department leaders of Fortune 1000 companies hire Liz and her firm Connect Consulting Group LLC when they need their people—who are confused, angry or in denial—to adopt complex new initiatives so they can quickly change the way they work. For more information, contact Liz, liz.guthridge@connectconsultinggroup.com or 510-527-1213. Follow Liz on Twitter at http://www.twitter.com/lizguthridge.
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“Why CIOs Are Last Among Equals.” This provocative headline and article appeared in the May 24 issue of Wall Street Journal, published in collaboration with the MIT Sloan Management Review.
The three authors, all associated with Santa Clara University, run a development program run for IT executives. In the article, the authors describe the limitations of the many CIOs and other IT professionals who have participated in their program. The authors also note that very few CIOs have become CEOs, especially outside of the high-tech industry.
What’s holding CIOs back? The authors cite a litany of missing or underdeveloped skills. These include leadership, strategic thinking, synthesis skills, communication skills, influence skills, and relationship building.
Not surprisingly, the authors advise extensive educational programs as the way to remedy this problem.
In the interim, though, many CIOs could benefit by working closely with communication professionals. Their weaknesses are often our strengths.
For example, consider synthesis. According to the authors, IT managers often struggle to pull together disparate information to solve a problem or achieve a business goal. They tend to jump to conclusions without carefully assessing the data provided. Or they neglect to ask probing, open-ended questions of others to get more information and piece everything together to clarify the problem and solve it. As Ian Mitroff describes it, they fall into the trap of “solving the wrong problem precisely.”
In my experience of working with IT executives, there’s also another challenge with synthesis. They often prefer to swim in oceans of data rather than boil it down to a meaningful message that will resonate with others.
For instance, after six months of working with a leading strategy consultant, the IT function of a Fortune 500 company had 35 different PowerPoint presentations, each averaging about 42 pages, but no simple statement that described their strategy.
The 1,470 plus pages had created a modern day office version of the “blind men and the elephant.” Whichever pages the IT leaders touched gave them a different interpretation of what their new IT strategy was. As a result, none of the IT leaders could clearly and consistently articulate what they were committing themselves—and the organization—to do the next fiscal year.
By using our good questioning, listening, and writing skills, we can help IT executives first get to the root of the problem or issue. We then can summarize the issue succinctly, putting it in context and linking it to the company strategy. Last but not least, we can develop a compelling story to share with others.  (For example, I converted the 1,470 plus pages into a one-page story.)
We also can help IT executives build trust inside and outside their organization, especially emphasizing the importance of making sure they’re talking their walk.
Even if you work with a CIO who is content with in the role, you can help this executive be clearer, more confident, and trusted.

Liz Guthridge is a consultant, author, and trainer specializing in strategic change communications. Department leaders of Fortune 1000 companies hire Liz and her firm Connect Consulting Group LLC when they need their people—who are confused, angry or in denial—to adopt complex new initiatives so they can quickly change the way they work. For more information, contact Liz, liz.guthridge@connectconsultinggroup.com or 510-527-1213. Follow Liz on Twitter at http://www.twitter.com/lizguthridge.
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What‘s an inexpensive yet valuable gift we can give ourselves—and our leaders? Time to reflect.
 
Reflecting—thinking quietly and calmly—requires setting aside valuable time, which you also could use for managing the present and planning the future.
 
Yet if you don’t reflect—as I wrote in an early issue of my monthly eNewsletter The LEAN COMMUNICATOR—you do yourself a disservice. You may miss opportunities to get refreshed, you may fail to gain valuable insights, or you may run the risk of repeating mistakes.
 
Reflection also was one of themes I noted at the Lean Enterprise Institute’s 2010 Lean Transformation Summit and wrote about in my blog, Get Conference Tips and Themes from a LEAN Summit Groupie
 
Several speakers remarked on the value of reflection. For example, one speaker talked about how he took some time when he became CEO to examine what past CEOs had done when they took office. He realized that they all had started new, bold initiatives, many of which fizzled out a few months later. He decided to take a different tack and stick with ongoing efforts, especially since the organization had just started to reap benefits. And guess what? They got better results. And they’re even more committed to a culture of continual improvement.
 
Reflection time also helps you consider how you’re adding value and whether you’re spending your time on the actions that matter, as I wrote about in my last Communitelligence blog, Do a Makeover from Mass to Lean.
 
If you don’t regularly meditate or contemplate recent events, consider these three ways to reflect, from least time intensive to most. You also can offer to spend reflection time with the leaders you support, who also can appreciate and benefit from the experience.
 
1.  Multitask by reflecting while you do ordinary activities. Decide to set aside time to mull over an issue while you’re driving, walking the dog, running on the treadmill, picking up around the house, or doing some other relatively mundane task.
 
2.  Ask a colleague or friend to reflect with you. The individual can either serve as a sounding board or an active participant, challenging you to explain your actions.
 
3.  Get a group of people together for a group reflection. For instance, set aside a portion of a staff meeting to do a debrief about a recent project. Or go out to a group lunch and rehash a meeting or event.
 
Some good questions for reflection are:
  • How are the actual results achieved to date tracking against predicted outcomes?
  • What surprised me?
  • What challenged me?
  • What bored me that I want to avoid next time if I can?
  • What inspired me?
  • What touched me?
  • What turned out especially well? Not so well? Why?
  • What would I/we have done differently?
  • What do I want to be sure to do next time?
  • What are the biggest lessons I have learned?
  • What actions am I going to take now, based on this reflection?
Taking time to reflect provides positive payback. 
Liz Guthridge is a consultant, author, and trainer specializing in strategic change communications. Department leaders of Fortune 1000 companies hire Liz and her firm Connect Consulting Group LLC when they need their people—who are confused, angry or in denial—to adopt complex new initiatives so they can quickly change the way they work. For more information, contact Liz, liz.guthridge@connectconsultinggroup.com or 510-527-1213. Follow Liz on Twitter at http://www.twitter.com/lizguthridge.
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Are you a modern manager or a lean manager?
Careful, as this is a trickier question than it initially seems.
“Modern manager” is how Jim Womack, the Founder and Chairman of the Lean Enterprise Institute, Inc.  (LEI), characterizes mass production methods descended from Alfred Sloan at GM and his followers.
At LEI’s recent Lean Transformation Summit that I attended, Jim talked about how this management approach is outdated and broken. He was especially critical of its preoccupation with results at the expense of how the work gets done. In today’s world this isn’t healthy for managers or their organizations. He believes the obsession with results leads to a lack of stability. This lack of stability and the resulting chaos creates a present state that can’t support the future.
Instead, Jim advocates lean as a management approach in which individuals manage by process rather than by results, always keeping in mind the customer purpose and value added.  The particulars will vary by organization.
In his talk to us as well as in his latest e-letter, “Lean for the Long Term,” Jim explains that each organization needs to discover its own right lean management system through experimentation through the structured plan-do-check-act methodology. And by doing so, managers need to have a vigorous dialogue about what the value creating work management does and how to “merge it with sustainable process improvement.”
So what does this mean to corporate communication experts?We need to acknowledge that traditionally we are a staff function that does not produce revenue. And as one of the conference speakers noted, “There is no job security for no value-add work.” And these days, this applies to modern as well as lean management.

So what can you do to ensure you’re adding value that you can sustain over time?
1.   Take time to reflect. Think about your purpose, past actions, and the outcomes. What worked well? What could be better? What do you want to do differently next time? Also, evaluate how you are spending your time. Is it commensurate with the actions that add value to leaders, employees, customers, investors and other key customers?
2.   Assess what aspects of your staff work add the most value. What has the most impact? For example, supporting leaders so they can show up well with customers, investors and employees, including telling compelling stories and answering questions? Providing customer-facing employees with information and tools to serve customers well? Ferreting out emerging issues so you and others in the organization can better prepare to address them? Is it actions you’re taking to mitigate risks? Other? Whatever these value-add actions are, are you spending an appropriate amount of time and energy and resources on them?  Or do you need to recalibrate?
3.   Concentrate on doing your day-to-day work well rather than trying to save the day. Over time, effective blocking and tackling will produce better results than last minute heroics in the crunch. The blocking and tackling isn’t as sexy of as the heroics, but it’s effective and efficient. We in communications need to be especially aware of this because our work environment tends to be highly variable, much of which we’ve created ourselves. As a result, without standardized work and the management of that work, we will have unpredictable, inconsistent outcomes that make everything more challenging. As one lean expert noted, “You don’t want to spend your timing building sandcastles that can be washed out to sea.”
If you’re interested in more insights about the recent Lean Transformation Summit from the perspective of communication lessons learned and conference tips and themes, check out these blog posts, “Expanding Horizons for Communication” and “Conference Tips and Themes from a LEAN Summit Groupie
Liz Guthridge is a consultant, author, and trainer specializing in strategic change communications. Department leaders of Fortune 1000 companies hire Liz and her firm Connect Consulting Group LLC when they need their people—who are confused, angry or in denial—to adopt complex new initiatives so they can quickly change the way they work. For more information, contact Liz, liz.guthridge@connectconsultinggroup.com or 510-527-1213. Follow Liz on Twitter at http://www.twitter.com/lizguthridge.
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It is not infrequent to find a film that teaches lessons about leadership. As a student at London Business School in the 1990s, professors of leadership and strategy occasionally weaved film into coursework, with the most memorable being Gregory Peck’s war classic, “Twelve O’Clock High”, where Peck turns around a flailing bomber squadron and leads it to a pivotal role in the Allies daytime precision bombing raids over the Third Reich.
Good films that teach strategic communication lessons are much rarer. But Invictus, Clint Eastwood’s bio-pic of Nelson Mandela’s efforts to create a workable degree of national unity the wake of decades of apartheid, focuses on some of the key opportunities—and pitfalls—involved in the communication of major change.
The film pivots around Mandela’s relationship with South Africa’s Springbok national rugby team, and its hosting of the 1995 Rugby World Cup. While the Springboks had once been a fearsome power on the global rugby scene—and remained core to White culture through the years when international condemnation of Apartheid kept them out of international play—their identification with the excesses of White rule made them a whipping boy for much of the Black majority, to the point that Blacks attending Springbok matches in South Africa would routinely and visibly support whomever was visiting.
Newly installed in office, and with the World Cup approaching, Mandela soberly assesses the multiple problems facing his domain—a falling currency, rampant poverty, escalating unemployment, and international goodwill insufficiently backed with access to markets or financial resources—along with the desire of many Black South Africans for payback and White skepticism about a shift to majority rule, and of the majority’s fitness to rule. 
In any major organizational change (and considering change within a nation to be an internal communication challenge—if one on a ‘meta’ level) two key determinants of success are the determination of what things are retained and what are jettisoned as part of the change, and how those who see themselves disproportionately on the receiving end of the change are accommodated.
Invictus portrays the pressure on Mandela to “stick it to Whitey” as intense on all levels. He also recognized that he needed to take some concrete steps to reassure the White population (which maintained its economic if not political power) that South Africa wouldn’t go the same direction as Zimbabwe and other African states in terms of racial violence and the confiscatory redistribution of wealth. 
Mandela saw the question of South Africa’s rugby future—hated symbol for Blacks and cherished symbol for Whites—as fundamental to the viability of the transition to a multiracial democracy. In visibly opposing the Black leadership on the question of eliminating the Springbok name and colors which they saw as enduring symbols of apartheid,
Mandela saw a greater power in allowing those symbols to be recognized and integrated into a new South Africa in which Whites would still have a home. Further, in making South Africa’s success in the 1995 Rugby World Cup a personal project and cause despite considerable derision from within his government, Mandela was able to demonstrate his commitment to South Africa’s multiraciality far more than mere words or isolated actions.
Having been involved in change communication—changes of leadership, technology changes, merger and acquisition, shifts in priorities, outsourcings—the natural inclination of leaders and communicators is to focus on what gets changed. Invictus sends a powerful message about looking at, cherishing and celebrating what stays the same as change moves on. For those who are embarking on change—a couple of hours spent watching Invictus could provide some useful perspectives. 

Mike Klein is a Brussels-based communications pro, and long-time member of IABC boards at the country and regional level, and can be reached athttp://intersectionblog.wordpress.com.

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How about making 2010 the “Year of the Communicator” in addition to the Year of the Tiger, the Chinese Lunar Year 4078? We’re well suited to be guiding our leaders through the treacherous terrain of the information age, both in the virtual and real worlds.
In a recent issue of The Economist Yahoo! CEO Carol Bartz explained how leadership has changed with the proliferation of information. The changes she cited play to the strengths of communication professionals.
For example, Bartz said that leaders need to be honing two leadership tasks that they often neglect: 1) listening and 2) identifying and mentoring thought leaders.
Today, according to Bartz, these thought leaders aren’t just the high potential employees who can climb the leadership ladder. Instead, they’re the ones who “have the ability to digest and interpret information for others.”
Do you feel the love? Communication leadership professionals are the quintessential listeners, synthesizers and interpreters.  We talk with people, curate conversations and clearly articulate the call for action. We can do this regardless of what level we’re at in our organizations.
Yet, we need to do more than just deal with the deluge of information coming through all of the various global channels. We also have to take an active role in managing corporate reputations. As the Edelman 2010 Trust Barometer study shows, ”trust and transparency are as important to corporate reputation as the quality of products and services.”
So start by stepping up the talk so your leaders will be better equipped to connect with stakeholders. For example:
Point out the good, bad and ugly to your leaders regularly. For many of us now, Toyota has replaced the almost 21-year-old Exxon Valdez disaster as the poster company for bad and ugly behavior. These days, when you’re the bad boy or girl, you’re not just hogging headlines and TV spots. You’re the trending topic on Twitter, the villain of the blogosphere, and the heavy on YouTube. You can’t sit in silence; you need to act quickly and conscientiously.
Also acknowledge the lost opportunities that can be as costly as the mistakes. Just think that Tiger Woods is in hiding now when he could be basking in the glow of being associated with the Year of the Tiger. Talk about bad timing!
Challenge assumptions. The world is changing so fast and information is growing exponentially that what was true last decade—or even last month—may not work now. For example, make sure you question what customers value in your services and products. Confirm what channels your stakeholders prefer. Test your messages. So on and so on.
And as you query, question the unquestionables. Many crises these days can stem from unexamined, faulty assumptions. Just think again about Toyota, which had been known as the quality car maker who concentrated on customers. As Ian Mitroff, the father of crisis management, says: you need to “think like a sociopath but act like a saint” especially when examining your assumptions.
Enlarge the tent and bring the outside in. Recognize the vast number of stakeholders who are important to your organization. These include customers, vendors, employees, the community government, investors, and others. How often are you listening to their voices?
For example, are you making sure you include a diverse group of employees in terms of jobs, age, experience, geography and other differences when you seek inputs? Also, to what extent are you tracking what internal and external bloggers and tweeters are saying about your leaders and the organization?
And are you encouraging cross talk? These days, insider information is a quaint concept except for who are so focused on their work that they have extreme tunnel vision and lose sight of what’s happening. The communication professional can add value by curating conversations with all stakeholders.

What are you doing to add to the “Year of the Communicator”?

Liz Guthridge is a consultant, author, and trainer specializing in strategic change communications. Department leaders of Fortune 1000 companies hire Liz and her firm Connect Consulting Group LLC when they need their people—who are confused, angry or in denial—to adopt complex new initiatives so they can quickly change the way they work. For more information, contact Liz, liz.guthridge@connectconsultinggroup.com or 510-527-1213. Follow Liz on Twitter at http://www.twitter.com/lizguthridge.
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Right after the Super Bowl, CBS will air it’s new show, “Undercover Boss.” But earlier this week Oprah featured “cast members” – executives and employees from the first two companies (Waste Management and 7-11). At the end, executives gave “prizes” to participating employees. A 7-11 truck driver received the keys to his own franchise (without having to pay the regular set-up fees), a Waste Management office worker got a promotion and a pay raise, etc.

You can imagine the reaction from employees of those companies who weren’t on the series, but who watched Oprah: Why did that person get singled out? Why did one person in the same company get a much more lucrative reward than another? What about the rest of us who work here? We work hard too!

“Undercover Boss” is a British import and I assumed that the Brits probably handled things a bit differently. But to make sure, I checked with Stephen Martin, the Clugston CEO (and participant in the UK version of the show) whom I’d interviewed for the Washington Post article, “Would YOU be an Undercover Boss?”

Here is his reply:

Hi Carol,
Wow – as you say things are certainly bigger over there in the US! 

The UK version of ‘Undercover Boss’ could be described as very low budget in comparison.

However, I would comment as follows, as one with experience in the process.

I feel that there is a potential underlying friction between what the program makers want to produce i.e. an entertaining television show that guarantees great ratings and what I, as a company boss, want i.e. genuine feedback from employees on what is and is not working within my business so that I can make positive improvements.

And here’s the rub – what makes great telly does not necessarily make great business and vice versa!

Indeed, the producers of the program wanted me to give out great rewards at the end of the program after the televised ‘reveals’.  I, however, resisted on the basis that it would be grossly unfair to single out individuals for treatment over and above what I could realistically achieve with the rest of our workforce.

Furthermore, I went undercover soon after I had made over 100 employees redundant and I felt that it would have been in poor taste to throw money around in such a sensitive business environment.

In terms of ‘rewards and recognition’ for the three individuals singled out by me for the televised ‘reveals’, this is what I did:

1)    Leon Bever – I gave him the opportunity to move to a bigger project where he had the potential to earn more money, as he would be site based and, consequently, have to travel further and work longer hours.  I also gave every single person at his work site the same opportunity – some accepted and were moved, whilst others did not want to travel and accepted that they would earn less money but get home earlier every evening.

2)    Les Parker – I moved him from a temporary contract to a permanent contract. His wages and terms of conditions of employment remained exactly the same. This turned out to be a great morale booster for all temporary employees as they could see that if they worked hard they had the potential of gaining a permanent position with Clugston and all of our permanent workers were delighted that Les gained a place on our apprenticeship programme.  There was no pay rise or promotion.

3)    ****** Sutton – I asked ******, alongside his normal duties, to undertake a mentoring role with our less experienced workers so that he could pass on his valuable skills to our next generation of workers.  There was no pay rise or promotion.

 So, the joy of these three individuals cannot be measured in monetary terms – but in terms of being the people I chose to be representative of the hundreds of hard working individuals we employ up and down the length and breadth of the UK and deserving of praise directly from the top.

 As I mentioned to you previously, I also personally visited everyone I met during my two weeks undercover afterwards for their own personal ‘reveal’ – the only difference being that this time the cameras were not rolling.

In terms of ‘rewards and recognition’ for our workforce in general, I threw a party for our entire workforce at a local hotel to celebrate and recognize their invaluable support and hard work for Clugston over many years.  This was the first time in our 73 year history that operatives had ever been invited to a party and was incredibly well received by all employees – so much so, in fact, that in December I threw the first ever Christmas party for our operatives too!

What you say is correct in that I actually published what I learned from my undercover experience in the form of my “Top Ten Tips” which have been put onto our website for all employees to read and I also published extracts from the diary I kept while I was undercover so that employees, who were not directly involved, could learn more about what happened.

So to ultimately answer your question, what I learned was indeed transferred into corporate-wide policy and not just individual reward for 3 individuals who became the focus of a TV program.

I think my response poses a further question though – how do you make compelling reality television while remaining true to both your own personal and company values?

Best regards,

Stephen

Carol Kinsey Goman, Ph.D. is the author of nine books including CREATIVITY IN BUSINESS and  “THIS ISN’T THE COMPANY I JOINED” — How to Lead in a Business Turned Upside Down. She delivers keynote speeches and seminars to association and business audiences around the world. For more information or to book Carol as a speaker at one of your events, please call: 510-526-1727, email: CGoman@CKG.com, or visit her website: http://www.CKG.com.

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What do 2-year-olds and CEOs have in common? They should be asking lots of questions.

According to Peter Senge, asking good questions is one of the most effective ways to open our mind, be more present and learn from others.

When we ask good questions, we take an important first step to explore the uncertain.

The start of a new year—especially the start of a new decade and a tumultuous 2009—is an opportune time to consider the questions you and your leaders are asking.

From a leadership communications perspective, start asking questions about these three key categories: purpose, people and process.

Purpose Questions

  • What’s our reason for being and are we still true to it? (As the Wall Street Journalist columnist Peggy Noonan wrote in Look Ahead with Stoicism—and Optimism, many institutions seemed to have forgotten their mission the last decade.)
  • What’s the organization’s focus? In other words, how well do your 2010 plans and goals sync up with your mission?
  • How well can your stakeholders articulate your mission? Do they know the organization’s priorities and their own? Do they need support from you?

People Questions

  • How well are you and the leaders listening to your stakeholders? What insights are you gathering from customers, employees, partners, vendors and others?
  • How well are the leaders connecting with employees and inspiring them? Do employees know what you expect of them? To what extent are they taking responsibility for what needs to be done, rather than sitting back and waiting on having the right authority? To what degree are employees anticipating customer needs?
  • From the perspective of someone who’s helping leaders with their communication, where’s the leverage? How have you divvied up responsibilities? What are you delegating to each other? What’s the most efficient? What’s the most effective?

Process Questions

  • What can you stop doing this year to save time and resources? You either want to stop it because it’s not effective; it’s wasteful or no longer valued. For example, are there standing meetings that have outlived their usefulness? Reports? Questions on surveys?
  • What could be working better? Do you need to tweak ways you’re working? Are you using the measurement data you’re gathering to fine-tune your communication channels, messages and meetings? And when did you last consider whether you’re easy to work with or not? (For some ideas, read the article “Are you easy?” in the January issue of THE LEAN COMMUNICATOR™.)

 

  • What do you need to start doing? Do you need to listen to more voices? Involve people more? Measure more relevant issues? Experiment more with social media?

These simple questions can start some very involved and thorny discussions. They also may expose some vulnerabilities in processes, people and purpose.

In fact, Senge says the mere act of asking difficult questions can show a sense of vulnerability, which is why leaders (but not 2-year-olds) are often reluctant to ask challenging questions that will ignite demanding conversations. Yet, these conversations are necessary to make sure you’re on the right track for 2010 and the rest of the teens.

Liz Guthridge is a consultant, author, and trainer specializing in strategic change communications. Department leaders of Fortune 1000 companies hire Liz and her firm Connect Consulting Group LLC when they need their people—who are confused, angry or in denial—to adopt complex new initiatives so they can quickly change the way they work. For more information, contact Liz, liz.guthridge@connectconsultinggroup.com or 510-527-1213. Follow Liz on Twitter at http://www.twitter.com/lizguthridge.

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At some date in the first months of 2010, women will cross the 50% threshold and become the majority of the American workforce. Females already make up the majority of university graduates in the Organization for Economic Co-operation and Development (OECD) countries as well as the majority of professional workers in several rich countries, including the United States. And women already run many of the world’s great companies, from PepsiCo in America to Areva in France.

As a speaker at business conferences, I’ve addressed organizations around the world, and I’ve seen the genuine commitment that many companies have made to develop the leadership abilities of female employees and to create workplace environments with family-friendly policies and flexible work arrangements — all in hopes of attracting, retaining and grooming women for top management roles.

But despite this effort and this progress, far-too-many talented females, still bump their heads on a glass ceiling: Only 2% of the senior leaders of America’s largest companies and 5% of their peers in Britain are women.

In my book, “The Nonverbal Advantage: Secrets and Science of Body Language at Work,” I talk about the power of silent signals in the workplace. So I was fascinated to come across research that helps explain why even the best-intentioned efforts at developing women leaders are failing.

This is research that deals with emergent leadership in groups of equal status. And the findings have everything to do with body language.

Doré Butler and Florence Geis at the University of Delaware compared the nonverbal affect responses to male and female leaders and found that intellectual assertiveness by women in mixed-sex discussions elicits visible nonverbal cues of negative affect. Females taking a leadership role in the group received fewer pleased responses and more displeased responses from fellow group members than male leaders speaking up and offering the same input.

From earlier research, we know that displeased expressions by fellow group members
cause a leader’s contribution to be rated less valuable than the identical contribution when
embedded with cues of approval. So you can see how women’s ideas can be devalued
simply by receiving less positive and more negative responses than men’s contributions of
the same objective quality.

Here’s what can happen in a team meeting: A woman states her opinion. In response, negative nonverbal affect cues — frowns, head shakes, eye contact avoidance, etc. — are displayed, processed, and often mimicked by the entire group to produce a negative consensus about the value of her contribution. And all of this occurs without individuals on the team being aware of what’s happening.

At a time when conscious responses (direct answers on questionnaires, etc.) are becoming increasingly egalitarian, covert, unconscious responses still reflect discrimination against women taking a leadership role. Since hiring, salary, and promotion (especially to top leadership positions) often depend on being recognized as an emergent leader, this puts females at a distinct disadvantage.

Three key points:

  1. This was a study of leadership behaviors in peer groups. There is no evidence to suggest that women in formal leadership roles generate any greater negative (or less positive) emotional cues than do their male counterparts.

  2. This was not about men discounting the contribution of women. The groups in the study had an equal mix of male and female members.

  3. The power of nonverbal communication lies its unconscious nature — and bringing the covert into awareness can help nullify its effect. (So, circulate this article!)

So, if you want to groom women for top positions in your organization, keep doing those things that have proven to be helpful: Offer females the coaching, mentors, and career opportunities that develop leadership potential.

But, in addition, pay attention to your own body language. Employees look for and emulate the nonverbal signals they get from their bosses. Current leaders can help create a level playing field for emergent leaders by providing the same cues of positive affect (eye contact, smiling, nodding, leaning forward, etc.) when listening to women as they do when listening to men.

Carol Kinsey Goman, Ph.D. is the author of nine books including CREATIVITY IN BUSINESS and  “THIS ISN’T THE COMPANY I JOINED” — How to Lead in a Business Turned Upside Down. She delivers keynote speeches and seminars to association and business audiences around the world. For more information or to book Carol as a speaker at one of your events, please call: 510-526-1727, email: CGoman@CKG.com, or visit her website: http://www.CKG.com.

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If Robinson Crusoe were alive today, would he have discovered Man Friday on Friday?
While Friday is an official business day, its proximity to the weekend has made it a special day. For example, consider “casual Fridays” for work attire. “Telecommuting Fridays” for those who split their time between working at home and the office. And the Friday “no meeting day” at some companies.
As a result, you should think twice about actions you take and encourage leaders to take on the fifth business day of the week.
For example, avoid:
1.   Scheduling meetings that involve travel.
 
2.   Sending out press releases or other big announcements unless you want to keep the news quiet. (Even then, remember this didn’t work for Sarah Palin who announced she was resigning as Alaska governor on Friday, July 3. And more recently, Tiger Woods couldn’t keep his Friday, November 27 accident under wraps.)
3.   Launching a survey.
4.   E-mailing a request for action.
5.   Ordering flowers to be delivered to a traditional office.
As the saying goes, only Robinson Crusoe had everything done by Friday. But it’s not the best day to do many things.

What other actions should you steer clear of on Fridays?

Liz Guthridge is a consultant, author, and trainer specializing in strategic change communications. Department leaders of Fortune 1000 companies hire Liz and her firm Connect Consulting Group LLC when they need their people—who are confused, angry or in denial—to adopt complex new initiatives so they can quickly change the way they work. For more information, contact Liz, liz.guthridge@connectconsultinggroup.com or 510-527-1213. Follow Liz on Twitter at http://www.twitter.com/lizguthridge.
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I’ve learned a few things about selling a house. I know, for instance, that much depends on timing (economic timing as well as the time of year you put the house on the market), and of course the mantra “location, location, location” is still paramount. I’ve also found out that a property needs “curb appeal.” That is, it needs to make a special, positive, and instant impression when prospective buyers first see it.

So when I read Drew Westen’s fabulous book, The Political Brain (about the role of emotion in politics), I wasn’t at all surprised to learn that curb appeal is also crucial in political campaigns.

Of course, Westen is referring to personal curb appeal. According to Westen, “One of the main determinants of electoral success,” he explains, “is simply a candidate’s curb appeal. Curb appeal is the feeling voters get when they ‘drive by’ a candidate a few times on television and form an emotional impression.”

Research shows that personal curb appeal can be assessed quickly. Psychologists Nalini Ambady and Bob Rosenthal conducted experiments involving what they called “thin slices of behavior.” These studies have been referenced in numerous writings – most famously, in Malcolm Gladwell’s book, Blink. In one such study, subjects watched a 30-second clip of college teachers at the beginning of a term and rated them on characteristics such as accepting, active, competent, and confident. The results were startling. Raters were able to accurately predict how students would evaluate those same teachers at the end of the course.

Personal curb appeal is also primarily a nonverbal process. When Ambady and Rosenthal turned off the audio portion of the teachers’ video clip, so that subjects had to rely only on body language cues, the accuracy of their 30-second predictions remained just as high.

How’s your personal curb appeal? When your co-workers, clients, and business partners “drive by” you, how do you come across? If you’d like to improve, here are five tips to keep in mind:

1) Dress for success.

Joyce is a successful educator and entrepreneur. One of the secrets of her success is the way she dresses. Even when traveling for a vacation, Joyce is in a business suit and heels. Her motto: “Wear great clothes. You never know whom you’ll meet!”

When it comes to curb appeal, the way you dress matters. A lot. Clothing has an effect on both the observer and the wearer. It has been proven that people are more likely to give money (charitable donations, tips) or information to someone if that person is well dressed. And, if you’d ever watched actors at their first dress rehearsal, you’d be convinced of the power of the right costume to powerfully impact what the wearer feels.

Dressing for success doesn’t necessarily mean that you have to wear a suit to work. Many organizations have a more casual dress code. But it does mean that whatever you wear should help you make the statement that you are a competent professional.

2) Maintain positive eye contact.

Eye contact is most effective when both parties feel its intensity is appropriate for the situation. This may differ with introverts/extroverts, men/women, or between different cultures. But, in general, greater eye contact — especially in intervals lasting four to five seconds –almost always leads to greater liking.

Looking at someone’s eyes transmits energy and indicates interest. As long as you are looking at me, I believe that I have your full attention. In my book, The Nonverbal Advantage: Secrets and Science of Body Language at Work, I offer a simple way to improve your likeability factor: Whenever you greet a business colleague, remember to look into her eyes long enough to notice what color they are.

3) Learn to speak the body language of inclusion.

Back-to-back doesn’t do it. But belly-to-belly – facing people directly when talking with them – does. Even a quarter turn away signals your lack of interest and makes the speaker shut down.

Remove barriers between you and the other person. Take away things that block your view. Move the phone or stacks of paper on your desk. Better still, come out from behind your desk and sit next to the person you’re dealing with.

Use palm-up hand gestures when speaking. Keeping your movements relaxed, using open arm gestures, and showing the palms of your hands — all are silent signals of credibility and candor. Individuals with open gestures are perceived more positively and are more persuasive than those with closed gestures (arms crossed, hands hidden or held close to the body, etc.).

Synchronize your body language to mirror your partner’s. Subtly match his stance, arm positions and facial expressions. You may not realize, by the way, that you do this naturally with people you genuinely like or agree with. It’s a way of nonverbally signaling that you are connected and engaged.

4. Use your head.

The next time you are in a conversation where you’re trying to encourage the other person to speak more, nod your head using clusters of three nods at regular intervals. Research shows that people will talk three to four times more than usual when the listener nods in this manner. You’ll be amazed at how this single nonverbal signal can trigger such a positive response.

Head tilting is another signal that you are interested and involved. As such, head tilts can be very positive cues when you want to send messages of empathy and understanding. But a tilted head is also subconsciously processed as a submission signal. (Dogs will tilt to show their necks in deference to a more dominant animal.) And in business negotiations with men, women – who tend to head-tilt the most – should keep their heads straight up in a more neutral position.

5) Activate your smile power.

A smile is an invitation, a sign of welcome. It says, “I’m friendly and approachable.” The human brain prefers happy faces, recognizing them more quickly than those with negative expressions. In fact, a smile is such an important signal to social interaction that it can be recognized from 300 feet — more than a football field away.

Most importantly, smiling directly influences how other people respond to you. When you smile at someone, they almost always smile in return. And, because facial expressions trigger corresponding feelings, the smile you get back actually changes that person’s emotional state in a positive way. This one simple act will instantly and powerfully increase your curb appeal.

Drew Westen found that, after party affiliation, the most important predictor of how people vote is their emotional reaction (gut feeling) toward the candidate. I found similar results in the work place. We all want to do business with and work for people who come across as friendly, trustworthy, competent, confident, and empathetic.

I can’t guarantee you’ll win a political election. But improve your curb appeal and I will guarantee that you’ll be more successful in your career.

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Do you stay grounded in the basics when it comes to leadership communications?

The basics entail:

  1. Appreciating that information overload is a significant barrier to effective communication.

  2. Regularly using face-to-face as one of your channels.

  3. Being accountable, which involves measuring, adjusting and reassessing.

Says who? The individuals who participated in the recent leadership communications study I conducted on behalf of two high-tech companies.
Yet just because we know the basics doesn’t mean we practice them. (The road to good intentions is paved with hell.)
For example, 52% rated information overload as their biggest barrier to effective leadership communications while only 3% said it wasn’t a barrier at all. Yet, nobody commented on steps they’re taking to cut clutter rather than contribute to it.
Also, more than a third aren’t doing anything to hold their leaders accountable for communicating with employees, yet many said in both quantitative and qualitative questions that accountability was important.
So what are some steps you can take to get back to basics for leadership communications?
1.     Limit the scope of your communication content. Focus on strategy and other mission critical topics, such as customers and the competitive landscape. Spare the air on other issues. Encourage business unit and functional leaders as well as people leaders to follow suit.
This is not an invitation to hit the mute button. Instead, it’s a suggestion to dial back on non-essential issues so you amplify the topics that matter.
2.     Start scheduling your 2010 face-to-face meetings and webinars now, if you haven’t done so already. When you start planning the content, go light or avoid any subjects that employees can easily find on Google or your intranet. Instead, include thought-provoking questions, scenarios, or emerging issues that will make for a lively discussion that people can’t find online by themselves.
Also, be ready to offer up coaching to any leaders who either don’t have much experience conducting successful employee meetings or to those who always look as if they’d rather be somewhere else. (And if they seem resistance to coaching, suggest two to three pointers anyway that play to their strengths and will make them appear more relaxed yet spontaneous.)
3.     Measure in the moment, right after leaders meet with employees either in person or virtually, with either a short online or even paper pulse checks. Ask questions about the content of the leaders’ comments, the quality of the discussion and the leaders’ trustworthiness.
For example for the latter, the questions could include:
•      Leader X demonstrated the same values he/she spoke about.
•      Leader X showed that he/she was listening to us.
•      Leader X does what he/she says he’s going to do.
Just be sure to measure outcomes, not outputs or activities. You want to see results not efforts. It’s not enough that leaders make the effort to meet with employees. You want employees to believe they’re getting value out of the encounter and it’s worth their time.
Liz Guthridge is a consultant, author, and trainer specializing in strategic change communications. Department leaders of Fortune 1000 companies hire Liz and her firm Connect Consulting Group LLC when they need their people—who are confused, angry or in denial—to adopt complex new initiatives so they can quickly change the way they work. For more information, contact Liz, liz.guthridge@connectconsultinggroup.com or 510-527-1213. Follow Liz on Twitter at http://www.twitter.com/lizguthridge.
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How can you tell if your organization is teetering toward disengagement?

Here are four common warning signs. None of them will surprise you, but perhaps you should remind yourself just how ominous they are.

If you notice even one, you should take action. If you don’t act, you will soon notice another one, and then another, and eventually all four.

Not in My Silo. Companies consist of divisions and departments. In the best organizations, these divisions and departments work together. There are lots of cross-functional efforts to resolve issues and develop new products and services. The “enemy” is understood to be the competition, not another part of the same company. In the worst organizations, the various divisions and departments keep to themselves and scorn one another. They never exchange best practices or collaborate on common challenges. The executives in one division or department may not trust or even know their counterparts elsewhere in the organization. So you hear blame and recrimination when you should hear camaraderie and collective good will. Most organizations are somewhere between the extremes. Which way you’re trending is an important indicator. When in doubt, ask the smokers who take breaks outside with smokers from other departments. They have the inside scoop.

The Proverbial Gorilla. Let’s say you are planning the agenda for an important management meeting. Everyone knows that a particular issue needs to be addressed. But no one is willing to say so. The planning proceeds apace, and the agenda gains final approval—without any mention of the critical issue. What you have here is fear and cynicism. No one wants to risk censure for speaking up, and no one expects anything to change anyway. So everyone just goes along. You can bet the issue will come up at the important management meeting. It just won’t be on the agenda, and it won’t have a microphone. It will be in the hallways, in whispers.

The Three Monkeys. Japanese folklore offers a wonderful metaphor for this common problem: the three wise monkeys who hear no evil, see no evil, and speak no evil. Similar to the Proverbial Gorilla, this phenomenon instead describes the reluctance of employees, supervisors, and middle managers to alert senior management to imminent delays and problems, until it is too late to do anything about them. Research shows that almost everyone is aware of a pending issue of some sort, but few people have the courage and confidence to speak up. Management that “shoots the messenger” is usually why.

The Naked Emperor. We all remember the Hans Christian Andersen fairytale about the emperor who buys new clothes from swindlers who sell him such fancy silk that only the smartest and wisest people can see it. Of course the emperor is embarrassed to admit, even to himself, that he cannot see the fabric. So he proceeds to dress in his new “suit,” and he goes out in public stark naked. No one dares tell him he is naked, save a little boy who is too innocent to know better. If, as a manager at any level, you do not have relationships of candor and honesty, you risk walking naked in public. At the very least, you need someone to tell you the truth about your leadership. If you have no one, get a coach and listen to her or him. Above all, don’t shoot the messenger!

There are others, but in most organizations with engagement issues, these four are the most common. The good news is you can see them plainly. The tough part is turning things around.

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Thomas Lee has been benchmarking best-practice companies in organizational communication for almost 15 years. To date he has personally benchmarked almost 30 leading American corporations, including 3M, Motorola, Hewlett-Packard, DuPont, Weyerhaeuser, Levi-Strauss, McDonald’s, Shell Exploration, Duke Energy, and many others.

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How much are you curating these days versus editing?
Corporate curators spark, shape and sway conversations while editors adjust and refine prose for publication or film for production.
“Curate” is the term de jour among the creative set, especially for the authentically-minded who believe they “have a discerning eye and great taste,” explained Alex Williams recently in The New York Times.
Those who “curate” cull and select. Used to be the term was “edit”—as in carefully editing a selection of merchandise.
In the communications world, “edit” has a distinctive definition. Those who edit usually alter text to make it easier to read or conform with standards.
Editors tend to be craftspeople associated with controlling the message. These days, now that two-way conversations are more preferred and powerful than a tightly, well-massaged message, we in leadership communications need to rethink our emphasis and skills.
As Mark Schumann, this year’s chair of IABC, said in his thought-provoking closing keynote “Communicator 2020” at the IABC Pacific Plains Region Exchange 2009 Conference, “We love to edit. But we’ve got to move away from editing to stimulating the conversation.” Mark also went on to talk about how we have to come to grips with the fact that we can’t control messages any more. We need to move from control to influence.
From my perspective, Mark’s advice is more appropriate for communicators today rather than 11 years from now. And with “curate” such a fashionable code word, it’s timely that we adopt it as our approach.
Just as we need to be specialized Sherpas instead of ventriloquists (See From Ventriloquists to Sherpas), we need to be curators instead of primarily editors. (But please don’t stop editing with all the bad grammar out there. See my blog rant about all the bad grammar, misspellings, and word misusage that definitely requires editing help, 5 Foolproof Ways to Avoid Hurting Your Reputation. I just believe we need to do more than edit.)
What makes an effective corporate curator from a leadership communications perspective?
How about these five guiding principles:
1.     We listen.
2.     We start conversations.
3.     We encourage many people to take part.
4.     We seek out the inclusion of diverse voices, especially if we notice a small subset are dominating the conversation.
5.     We summarize the key points and connect the dots, linking the conversation to the organization’s business strategy and other big themes.
6.     We measure the effectiveness of our conversations, including the number of people who participate, the quality, the actions taken, and the outcomes that result.
7.     We revive, remix and restart conversations.
Curating is also a LEAN way to work. You’re adding value to your clients and customers with a minimal outlay of time and other resources.
What do you think?
Liz Guthridge is a consultant, author, and trainer specializing in strategic change communications. Department leaders of Fortune 1000 companies hire Liz and her firm Connect Consulting Group LLC when they need their people—who are confused, angry or in denial—to adopt complex new initiatives so they can quickly change the way they work. For more information, contact Liz, liz.guthridge@connectconsultinggroup.com or 510-527-1213. Follow Liz on Twitter at http://www.twitter.com/lizguthridge.
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