- Strategic communications help a business achieve its objectives. That is their purpose.
- Effective communications are those that produce measurable results and they can be a competitive differentiator.
- There are costs associated with communicating, but there can be costs associated with not communicating as well. Internal communications seek cost-effective and creative solutions to solve complex communications challenges.
- Employees are drowning in information, but starving for understanding. Our job is to make the important interesting.
- Credibility is the foundation upon which effective communication is built. Unless it is believed, a message has no worth.
- Face-to-face communication is the most desirable form of communication because it is immediate, personal and interactive. Most employees say their immediate supervisor is their preferred and most credible source of information about the business.
- Communication is, by definition, a two-way process. Feedback mechanisms must be part of every employee communication.
- Communication is a management responsibility. Internal Communications supports leaders by serving as consultants, facilitators and resource partners.
- As in any effective strategy, form should follow function. The medium is the message.
Read all 20 via pbarton2.wordpress.com
You must decide – as an organization and as an individual team leader – what spirit you intend to...
Having worked in internal communication in a variety of organizations since 1997, I’ve seen and h...
The biggest challenge I find for managers responsible for the employer brand strategy is they don...
When Should We Measure Communications? Annual in depth surveys. Engagement and satisfaction surve...
How should employees behave as company representatives on social media platforms? Transparency. ...
How much planning has your organization dedicated in enhancing (or, God forbid, establishing) a c...
I’m an expert on change and leadership, but my most popular speaking topic this past year, ...
How much planning has your organization dedicated in enhancing (or, God forbid, establishing) a c...
What do you do when executives—including your lawyers—violate your social media policy? Go back t...
The area of cascading can be a very perilous area for communicators at the moment. Many of us in ...
Despite the shock both to the economy and unleashed by the Great Recession and the Great Outsourc...
Are you prepared for the challenges that await corporate communicators in the not so distant futu...
A serious pleasure of living in Brussels is the company of experts from across Europe who are pur...
A popular prediction making the rounds in early 2010 is that of far greater integration of intern...
How much are you curating these days versus editing? Corporate curators spark, shape and sway co...
Everyone is familiar with corporate culture. But you may be surprised to learn that, less than a ...
Is extensive travel in your future? Your leaders’ futures? And what does this mean for face-to-f...
Most leaders agree that effective collaboration is more important than ever in today’s turbulent ...
Sometimes it’s darkest just before the light. Here are 11 great articles to assess the tim...
If you put a microphone in every hallway, stairwell and coffee station in your organization, what...