-
How sales and marketing teams can create a shared go-to-market strategy that focuses on customers, not products. White paper by Peppers & Rogers Group and Microsoft
Pregnant mothers are being pooled to place ads on their round, shiny stomachs as part of “t...
If you’re the head of your company, you have to be able to define not just what your compan...
Fortunately, it’s easy to build trust in a business relationship. Here are the rules, based...
It’s no longer enough to have a sleek website, social-media presence, and consistent brand ...
Why do weaker creative brains have a tendency to steal in broad daylight, and why is big money sp...
Deciding whether to grow or to remain hunkered down is a key issue for America’s business lead...
How much planning has your organization dedicated in enhancing (or, God forbid, establishing) a c...
It’s no longer enough to have a sleek website, social-media presence, and consistent brand ...
WHEN STEVE JOBS INTRODUCED THE IPHONE IN 2007, he said: “I skate to where the puck is going to be...
Deciding whether to grow or to remain hunkered down is a key issue for America’s business leaders...
Sometimes it’s darkest just before the light. Here are 11 great articles to assess the tim...
The basic idea behind “brand alignment” is pretty simple – When it comes to delivering on your ma...
It’s ironic, isn’t it, that one of the surest ways to raise suspicion about someone...
Remember when organizations used to talk about the “internal customer?” You still he...
The other day, I was looking at different definitions for marketing. In a nutshell, it’s d...
Organizations often try to claim they’re “different” as a convenient excuse for...
I’ve quoted my friend and mentor, David Berlo, numerous times in this column. Here’s one of his m...
A recent Wall Street Journal article validated many of the tenets upon which I founded our firm n...
I just got back from a three-week business trip in India, where I helped a major Indian conglomer...
Words and phrases including “blog,” “wiki” and even “chat room̶...