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How sales and marketing teams can create a shared go-to-market strategy that focuses on customers, not products. White paper by Peppers & Rogers Group and Microsoft
“The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World” ch...
Video has become an essential marketing tool. It’s a great way to tell your story, show the huma...
Sometimes it’s darkest just before the light. Here are 11 great articles to assess the tim...
Joe Pulizzi over at the Content Marketing Institute recently shared a fascinating video presenta...
The term “content marketing” sounds like a hip buzzword to describe the latest marketing craze, ...
I learned the hard way, but you don’t have to. The truth is that many of us will, at some point, ...
Here’s a few things to remember when you’re creating a strategy: Social media thrives on interac...
When you think of social media marketing, you may only consider the potential for introducing ne...
Here are six rules of thumb that will help you write a sales message that actually helps you mov...
Pregnant mothers are being pooled to place ads on their round, shiny stomachs as part of “t...
When creative concepts collide unexpectedly, this sudden accident incubates a branding process, w...
I’ve been a “quality” person after reading Pirsig’s book some 10 odd year...
A recent Wall Street Journal article validated many of the tenets upon which I founded our firm n...
Have you ever noticed how quickly professional development disappears when the recipient tries to...
Words and phrases including “blog,” “wiki” and even “chat room̶...
If you’re the head of your company, you have to be able to define not just what your compan...
If you’re the head of your company, you have to be able to define not just what your compan...
If you’re the head of your company, you have to be able to define not just what your compa...
By Jeffrey Hayzlett, from his book, The Mirror Test: Is Your Business Really Breathing? “Th...
In the Boardroom: Business Lessons Learned from News Corp. Events Premium content from The Busin...